At SIHH 2012 in Geneva, IWC had a banner year: the year of the high flyers Read Article
Much has been said and written about our booth. But with this video, there is no need for words Read Article
IWC has dubbed 2012 the Year of the High Flyers. In these two videos, introduced by CEO Georges Kern, IWC's Creative Director Christian Knoop takes you through all major Novelties to the Pilot's Watches Read Article
It's no flight of fancy that IWC Pilot’s Watches have become icons. Exceedingly popular, they represent IWC values, defining the entire genre of pilot’s watches within the Swiss watch industry. Read Article
Where would IWC be today without the efforts of this one man? Without Günter Blümlein, it would certainly never have enjoyed its success of the past 30 years Read Article
For the first time ever, IWC turns the worlds in which its products are rooted into the subject of an international image campaign Read Article
Dennis Lee is currently establishing the market for IWC in the enormous region of China Read Article
Date — 17 January, 2012
Every year, IWC is lauded at SIHH – the Salon International de l’Haute Horlogerie in Geneva, for having the biggest and most spectacular booth.
This year is no different- and we think it turned out even more spectacular than ever before. As you have seen thus far, the highlight of the booth- designed to look and feel like a US Aircraft Carrier, is a spectacular, real-life flight simulator in the body of a real fighter jet.
Watch this video to hear, directly from the architects of this incredible operation, about the vision, and the hard work, adventure, the trials and the excitement that went into bringing it to life:
You’ve heard what it took to bring this to life. Below, you have the chance to see how this complex and sophisticated unit was built, in a one-minute timelapse video. We hope it will bring you behind the scenes to SIHH, where IWC is currently Taking Off with the 2012 Top Gun mission.
At SIHH 2012 in Geneva, IWC had a banner year: the year of the high flyers Read Article
Much has been said and written about our booth. But with this video, there is no need for words Read Article
IWC has dubbed 2012 the Year of the High Flyers. In these two videos, introduced by CEO Georges Kern, IWC's Creative Director Christian Knoop takes you through all major Novelties to the Pilot's Watches Read Article
It's no flight of fancy that IWC Pilot’s Watches have become icons. Exceedingly popular, they represent IWC values, defining the entire genre of pilot’s watches within the Swiss watch industry. Read Article
Where would IWC be today without the efforts of this one man? Without Günter Blümlein, it would certainly never have enjoyed its success of the past 30 years Read Article
For the first time ever, IWC turns the worlds in which its products are rooted into the subject of an international image campaign Read Article
Dennis Lee is currently establishing the market for IWC in the enormous region of China Read Article
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