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Experiences

IWC at SIHH 2012

Experience the Top Gun Booth and Event, from Start to Finish

Date — 23 January, 2012

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3 comments — Join The Discussion

At SIHH 2012 in Geneva, IWC had a banner year: the year of the high flyers.

Revealing all major Pilot’s Watch Novelties, IWC’s presence was anchored in a booth designed to look and feel like a real US Aircraft Carrier, with a real jet and flight simulator on board. No detail was overlooked and no cost was spared, in a week that included a star-studded gala aboard a separate aircraft carrier nearby. In this video, you can view a summary of a week that soared to exciting heights, and flew by fast.

Click here to watch the video


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3 comments

  • Nand1985 4 weeks ago

    when will the new pilot spitfire 3878 in ss released in the U.K?? i wanted a normal spitfire chrono but i love the new one :)

  • Michael Koval 3 weeks, 3 days ago

    Amazing set. Wish I could have been there. BTW, Cate looked absolutely stunning…

  • IWC Schaffhausen 3 weeks, 1 day ago

    Dear Nand1985,
    the first pieces of the new Pilot`s collection will be delivered in April.
    For more specific information please contact one of our boutiques or an authorized retailer. You can find the nearest location here:
    http://www.iwc.com/retail/
    Best wishes from Schaffhausen

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Explore More Articles
Take a last look at the booth

Much has been said and written about our booth. But with this video, there is no need for words Read Article

introducing iwc's sihh 2012 pilot's novelties

IWC has dubbed 2012 the Year of the High Flyers. In these two videos, introduced by CEO Georges Kern, IWC's Creative Director Christian Knoop takes you through all major Novelties to the Pilot's Watches Read Article

Architecting the IWC SIHH 2012 TOP GUN BOOTH

Every year, IWC is lauded at SIHH – the Salon International de l’Haute Horlogerie in Geneva, for having the biggest and most spectacular booth. Read Article

Flying High

It's no flight of fancy that IWC Pilot’s Watches have become icons. Exceedingly popular, they represent IWC values, defining the entire genre of pilot’s watches within the Swiss watch industry. Read Article

A TRIBUTE TO GÜNTER BLÜMLEIN

Where would IWC be today without the efforts of this one man? Without Günter Blümlein, it would certainly never have enjoyed its success of the past 30 years Read Article

IWC breathes life into its stories

For the first time ever, IWC turns the worlds in which its products are rooted into the subject of an international image campaign Read Article

Love of his life

Hansjörg Kittlas about the love of his life - the minute repeater Read Article

Building a bridge between East and West

Dennis Lee is currently establishing the market for IWC in the enormous region of China Read Article