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IWC FlagShip Boutique

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watch the grand opening of the flagship boutique

IWC Schaffhausen opened its first US Flagship Boutique in New York City in April, 2012 – the largest of its kind worldwide. Founded in 1868 by Florentine Ariosto Jones – an American entrepreneur who aimed to combine Swiss watch making with the demand for luxury watches in the United States – IWC continues the company’s rich tradition at 535 Madison Avenue, returning to its roots in the heart of Manhattan’s luxury district.

The New York City Flagship Boutique is not only a high-profile retail location for the company’s much-coveted timepieces, but also an expression of its core values, innovation, and engineering excellence. The unique architecture presents the company’s watch families – Aquatimer, Pilot’s Watches, Portofino, Ingenieur, Da Vinci, and Portuguese – in emotive settings that reflect their individual character. The more than 3,000-square-foot, bi-level boutique carries on the company’s special tradition with IWC’s classic collection of fine timepieces, as well as an assortment of limited-edition models.

535 Madison Avenue, Corner of 54th Street
New York
NY 10022
Telephone —
+1 212 355 7271
Fax —
+1 212 355 7169
Email —

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