The likelihood of future water shortages is one of the greatest threats facing humanity. For that reason, IWC Schaffhausen is sponsoring Mina Guli’s 7 Deserts Run. She will be the first person ever to run a total 40 marathons over a period of seven weeks through seven deserts on all seven of the Earth’s continents. She is using this spectacular endeavour to motivate the public at large to use drinking water more sparingly.
In Asia and Africa, almost 800 million people have no access to clean drinking water. The increasing world population and climate change are further exacerbating the problem. By 2030, the gap between the world’s needs and the natural formation of ground water could widen to 40 per cent, say United Nations experts in their World Water Development Report 2015. Australian Mina Guli is a member of the Forum for Young Global Leaders and, since 2012, she and her non-profit organization Thirst have been working to sensitize decision-makers in business and politics as well as ordinary consumers to a more responsible way of using this most precious resource.
With the 7 Deserts Run, Mina Guli is now embarking on her most ambitious project yet. Between 1 February and 22 March 2016, she plans to complete 40 marathons through seven deserts on all seven continents in the space of just seven weeks. With her trek through some of the driest regions on Earth, she aims to heighten awareness among the general public of the global water crisis.
IWC Schaffhausen is acting as sponsor to support this daring exploit. Her 1680-kilometre run will receive intensive coverage in all the world’s traditional and social media. On her website, she appeals for Water Heroes who are prepared to commit to a personal goal and together help to save a billion litres of water.
For more information about Mina Guli, Thirst and the 7 Deserts Run, see: