David de Rothschild undertakes expeditions to some of the planet’s most environmentally sensitive regions in order to raise awareness of environmental issues whilst showcasing innovative solutions.
The British adventurer and environmentalist’s passion and commitment to action has seen him ski, dogsled and kite to both the North and South poles, as well as trekking through the tropical rainforest of Ecuador to draw global attention to urgent environmental issues that threaten these delicate ecosystems. One of his most spectacular adventures to date is the “PLASTIKI” expedition, of which IWC Schaffhausen is the official partner.
In the summer of 2010 David de Rothschild and a hand-picked crew of sailors, adventurers, and creative individuals sailed approximately 8,000 nautical miles across the Pacific Ocean from San Francisco to Sydney on a vessel engineered almost entirely from 12,500 reclaimed plastic bottles. En route, the “Plastiki” navigated several unique oceanographic points of interest and environmentally sensitive regions, providing out-of-sight-out-of-mind issues with the global platform and attention they deserve. With the support of IWC Schaffhausen as the expedition’s official partner, the “Plastiki” sailed these vast and often stormy waters as part of a mission to draw global attention to the health of the oceans, in particular the colossal amounts of plastic that are choking our waves, whilst rethinking waste as a resource.
David de Rothschild’s vision was to create a craft that could not only cope with the Pacific swells but also make waves in the interest of sustainable design solutions. The “Plastiki’s” distinctive and unique design and construction not only laid the foundations for a historic expedition but also delivered a spectacular global “message in a bottle”.
“Seventy-five percent of plastic waste can be reduced through small changes and intelligent rethinking in our daily lives,” says David de Rothschild. “Reduce, reuse, recycle, rethink and refuse are the keywords for the future.” David and his team will continue to follow unconventional paths that call upon individuals, enterprises and industry to eliminate the problem of waste and seriously reconsider the consequences of our everyday actions for the benefit of the natural world.
The Plastiki expedition wrote environmental history when David de Rothschild and his crew sailed a 12-ton catamaran made of 12,500 reclaimed plastic bottles from San Francisco to Sydney. As the expedition’s official partner, IWC Schaffhausen has created a memento of its successful mission: the Ingenieur Automatic Mission Earth Edition “Plastiki”. With a special edition limited to 1000 watches, the Schaffhausen watchmakers pay a fitting tribute to the environmental pioneer’s commitment. Built to take the rough with the smooth, it is the perfect choice for the modern explorer. The elaborate engraving on the case back shows the sea route from San Francisco to Sydney together with the futuristic catamaran. The decidedly masculine watch with its blue rubber strap is an homage to visionary thinking and a statement for the environment.
Learn more about Adventure Ecology and the “Plastiki”: www.theplastiki.com
Seventy-five percent of plastic waste can be reduced through small changes and intelligent rethinking in our daily lives
—David de Rothschild