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Aquatimer
DISCOVER THE NEW AQUATIMER COLLECTION

Christian Knoop, Creative Director at IWC, explains the design of the new Aquatimer watches.

SIHH 2014 Booth
BEHIND THE SCENES AT IWC'S SIHH 2014 BOOTH

Take the wave to Geneva. For the 24th edition of the Salon International de la Haute Horlogerie (SIHH), IWC invites visitors to take a plunge into deep water and discover the fascinating species that define the new Aquatimer collection.

Watches and Wonders
WATCHES&WONDERS

IWC Schaffhausen cordially invites you and guest to WATCHES&WONDERS, the first Asian Haute Horlogerie exhibition at the Hong Kong Convention & Exhibition Centre from September 25th-28th, 2013. To mark this event, IWC Schaffhausen will offer a chance to win an exclusive trip for two people to visit IWC’s manufacture in Schaffhausen, the home of IWC and will be whisked away to Portofino in Italy, where they will experience the inspiration behind one of IWC’s most famous collections.

Beverly Hills
Schaffhausen and the World's Most Famous Zip Code 90210

As the first IWC boutique to open its doors in the United States, IWC Schaffhausen has been serving American watch aficionados since 2008.

Ingenieur 2013 Collection
Discover the new Ingenieur Collection

Learn more about the new Ingenieur timepieces from IWC Creative Director, Christian Knoop.

IWC's SIHH Booth 2013
Behind-the-Scenes at IWC's SIHH 2013 Booth

Take a behind-the-scenes look at IWC’s SIHH 2013 booth, the year of the Ingenieur watches.

IWC Opens in Las Vegas’ Wynn Encore Resort

After conquering New York and Miami, where does one go next? Never one to shy away from adventure, IWC has set its eyes out west, to a city arguably like no other in the world: Las Vegas.

IWC Opens in South Coast Plaza

Home to some of the most luxurious beach resorts in the world, Orange County, California, is also the location of South Coast Plaza in Costa Mesa, which represents the highest concentration of design fashion retail in the United States.

Experiences

IWC Schaffhausen Makes a Home on Madison Avenue

Bringing the legendary craftsmanship of Schaffhausen to the iconic New York shopping street

Date — 6 May, 2013

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An epicenter of business and culture, New York City is one of the world’s most iconic cities. Both locals and tourists take advantage of the arts and theatres, renowned chefs and restaurants, and the constant flux of activity that makes the city one of a kind. So it makes sense that it is also home to IWC Schaffhausen’s North American flagship boutique, opened in April 2012 on the famous luxury shopping destination of Madison Avenue.

Encompassing 3,000 square feet, the boutique is comprised of uniquely designed rooms to represent each of the IWC watch families. It offers a respite from the bustle of the city, and a tranquil place to appreciate the craftsmanship and detail given to every timepiece we make.

But once you have selected the perfect timepiece, you will want to know what else the city has to offer. Our New York flagship boutique manager Andrew Malitzis shares some ideas on how to make the most of your time in the city that never sleeps.

Contact the Boutique

Tel: +1 212-355-7271
Fax: +1 212-355-7169
Email: boutique.madison@iwc.com

—535 Madison Avenue, Corner of 54th Street, New York NY 10022

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IWC Schaffhausen's New York City Escape

3×1

IWC men are accustomed to making their personal style exactly that: personal. 3×1 can help you take this one step further with limited-edition jeans made in-house, as well as a personalization service – denim selection and finishes, or a completely custom fit. The Ingenieur Chronograph Racer (Ref. 3785) would be the perfect watch to match with this style.

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21 Club

Michael Williams, one of IWC’s New York Globetrotters, lists the 21 Club as a go-to dining experience: “Good enough for Wall Street’s (the movie) Gordon Gekko (Order the tartare, it’s off the menu but Louis’ll make it for you), it must be good enough for me.”

“21 is a New York City institution, especially for the prep set. If ‘classic’ were a restaurant, this would the place. The food is good, the drinks are stiff and the setting is sublime – just don’t think about showing up in tennis shoes, you will politely be directed to the door. I wouldn’t want it any other way.”

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Neue Galerie

Amongst the major museums on the Upper East Side, the Neue Galerie is a hidden gem, showing a well-curated selection of German and Austrian art and design. But the real reason to go is for a coffee or spaetzle at the museum’s Café Sabarsky. It overlooks Central Park, but is so authentically Viennese, you’ll soon forget the time and place.

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Wythe Hotel

See Manhattan from a new point of view: Brooklyn. The Wythe Hotel, located in Williamsburg, was opened in a former factory that was built in 1901. The accommodations offer sleek minimalist design with astounding views of the New York City skyline. A perfect retreat from a harried day in the Big Apple. The hotel’s aesthetic is a perfect complement to the IWC Portuguese Hand-Wound (Ref. 5454), which would look stylish on the wrist of any hotel guest.

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Ingenieur Chronograph Racer
Ingenieur Chronograph Racer

—Reference 3785

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The Highline

Opened in 2009, the Highline is a public park built on a historic freight rail line elevated above the streets on Manhattan’s West Side. Owned by the city of New York, it’s considered a quintessential stop for anyone visiting New York – running from Gansevoort Street in the Meatpacking District to West 34th Street between 10th and 11th Avenues. After the length of the park, the Standard Hotel’s Biergarten is a great pit stop to plan your next IWC-inspired adventure.

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Concierge Service

IWC’s Concierge Service is here to provide you with the the high quality customer service we are known for within our boutiques, anywhere you might be in the United States.

Explore More Articles
Aquatimer
DISCOVER THE NEW AQUATIMER COLLECTION

Christian Knoop, Creative Director at IWC, explains the design of the new Aquatimer watches.

SIHH 2014 Booth
BEHIND THE SCENES AT IWC'S SIHH 2014 BOOTH

Take the wave to Geneva. For the 24th edition of the Salon International de la Haute Horlogerie (SIHH), IWC invites visitors to take a plunge into deep water and discover the fascinating species that define the new Aquatimer collection.

Watches and Wonders
WATCHES&WONDERS

IWC Schaffhausen cordially invites you and guest to WATCHES&WONDERS, the first Asian Haute Horlogerie exhibition at the Hong Kong Convention & Exhibition Centre from September 25th-28th, 2013. To mark this event, IWC Schaffhausen will offer a chance to win an exclusive trip for two people to visit IWC’s manufacture in Schaffhausen, the home of IWC and will be whisked away to Portofino in Italy, where they will experience the inspiration behind one of IWC’s most famous collections.

Beverly Hills
Schaffhausen and the World's Most Famous Zip Code 90210

As the first IWC boutique to open its doors in the United States, IWC Schaffhausen has been serving American watch aficionados since 2008.

Ingenieur 2013 Collection
Discover the new Ingenieur Collection

Learn more about the new Ingenieur timepieces from IWC Creative Director, Christian Knoop.

IWC's SIHH Booth 2013
Behind-the-Scenes at IWC's SIHH 2013 Booth

Take a behind-the-scenes look at IWC’s SIHH 2013 booth, the year of the Ingenieur watches.

IWC Opens in Las Vegas’ Wynn Encore Resort

After conquering New York and Miami, where does one go next? Never one to shy away from adventure, IWC has set its eyes out west, to a city arguably like no other in the world: Las Vegas.

IWC Opens in South Coast Plaza

Home to some of the most luxurious beach resorts in the world, Orange County, California, is also the location of South Coast Plaza in Costa Mesa, which represents the highest concentration of design fashion retail in the United States.