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Experiences

NEWEST FLAGSHIP NOW OPEN ON
BEVERLY HILLS’ ICONIC RODEO DRIVE

Date — 1 December, 2015

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IWC Schaffhausen is pleased to announce the opening of its latest boutique in North America. Located on the world renowned Rodeo Drive in Beverly Hills, the new boutique will be IWC’s second US Flagship. IWC’s other boutiques within the US can be found in the international shopping destinations New York City and Miami. The Rodeo Drive Flagship will feature a new retail concept, the first of its kind in the United States.

Known worldwide as an iconic destination, Rodeo Drive, offers discerning customers the ultimate setting for luxury shopping amidst the glitz and glamour of Los Angeles. As the epicenter of fashion, design, art and culture in Southern California, a flagship boutique on Rodeo Drive has been a longtime goal for IWC Schaffhausen since opening the first US boutique in Beverly Hills in 2008.

The Rodeo Drive Boutique will celebrate IWC’s American heritage and passion for and commitment to film. This celebration begins with the architecture – referencing the golden age of Hollywood of the 1920s and 30s through an architectural blend of Art Deco and classic modernism with the distinct air of Hollywood glam. Art Deco detailing, period features and an architecture bathed in light shades and natural light are all reminiscent of the design of classic movie theatres. The interior is a mix of influences from period landmarks and Sunset Boulevard estates. With two floors of dedicated retail space the new boutique will feature an exceptional collection of IWC’s timepieces on the ground level with product families in distinctly decorated areas. The mezzanine level will be a spacious unique themed lounge, featuring a gallery of IWC’s history within the film industry from pictures to props and memorabilia.

Contact the Boutique

Tel: +1 (310) 734-0520
Email: boutique.beverlyhills@iwc.com

Boutique hours: Mon – Sat / 10am – 6pm

329 North Rodeo Drive, Beverly Hills, CA 90210

—329 North Rodeo Drive, Beverly Hills, CA 90210

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To commemorate the upcoming opening of the Rodeo Drive Flagship Boutique, IWC created The Big Pilot’s Watch Edition “Boutique Rodeo Drive”(Ref. IW502003).

The piece, limited to 250 pieces worldwide, is furnished in ceramic and titanium with a stunning blue dial combing the classic functionality of the traditional Pilot’s Watch with state-of-the-art technology, high-tech materials and modern design elements. The newly updated 46-millimetre case provides the same presence as the former model but in an even more desirable look and feel.

The case is made of high-tech ceramic and the crown of titanium. The largest self-winding movement, caliber 51111 has a power reserve of 7 days.

IWC_RodeoDrive_Pilot_280x.jpg
—The Big Pilot's Watch Edition "Boutique Rodeo Drive" - Ref. IW502003
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