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Experiences

Episode 1: What is a Movement?

The man's guide to buying a watch

Date — 26 October, 2012

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This IWC video is the first in a series called “The Man’s Guide to Buying a Watch”. Over the course of the next few months we will feature IWC watches, people at the manufacture in Schaffhausen and well known bloggers in the field of fine watch making to give you a behind-the-scenes look at our watches and some of the complications that form the IWC collection.

IWC’s Mechanical Watches are works of art, they are style statements, and they are technical marvels. Featuring Benjamin Clymer, Editor in Chief of Hodinkee Blog as well as the IWC Schaffhausen forum moderator Michael Friedberg, this video provides a brief introduction to what is an IWC movement or calibre. Look out for our next feature coming soon on YouTube & IWC.com

Explore More Articles
Episode 5: How do you maintain a watch?

Once you‘ve bought an IWC watch, you are already enjoying a mechanical marvel of the highest standard.

Episode 4: IWC's icons through the years

IWC's brand values are strongly based upon its history. This IWC video is the fourth in a series called “The Man’s Guide to Buying a Watch”.

Episode 3: What's style got to do with it?

Watches are the single most important statement a man can make about his personal style.

Episode 2: What is a Complication?

Have you ever wondered what the extra dials inside a watch face are?

Beverly Hills
Schaffhausen and the World's Most Famous Zip Code 90210

As the first IWC boutique to open its doors in the United States, IWC Schaffhausen has been serving American watch aficionados since 2008.

An Atelier on the Rhine

Haute Horologerie, or High Horology in English, literally means “high watchmaking”. In a sense, all fine watchmaking is “high” – producing a fine watch at IWC Schaffhausen requires finesse, skill and meticulous craft.

When a Complication is Grande

George Mallory, the famous British mountaineer who lost his life ascending Mt. Everest, was asked in 1924 why he would attempt that climb. His reply is among the most famous about mountaineering: “Because it's there”

IWC rises in the east

The new IWC Flagship Boutique in Hong Kong is much more than a store for IWC watches it is a transport into the interactive worlds of IWC Schaffhausen