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Pad Printing

Open the grey painted door with its tiny peephole in the industrial estate of Neuhausen near Schaffhausen and your ears immediately pick up on a measured, almost technostyle beat.* It hisses and clicks and rasps.

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Given regular servicing, a quality timepiece will go on working reliably and precisely for many, many years.

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Experiences

Episode 1: What is a Movement?

The man's guide to buying a watch

Date — 26 October, 2012

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This IWC video is the first in a series called “The Man’s Guide to Buying a Watch”. Over the course of the next few months we will feature IWC watches, people at the manufacture in Schaffhausen and well known bloggers in the field of fine watch making to give you a behind-the-scenes look at our watches and some of the complications that form the IWC collection.

IWC’s Mechanical Watches are works of art, they are style statements, and they are technical marvels. Featuring Benjamin Clymer, Editor in Chief of Hodinkee Blog as well as the IWC Schaffhausen forum moderator Michael Friedberg, this video provides a brief introduction to what is an IWC movement or calibre. Look out for our next feature coming soon on YouTube & IWC.com

Explore More Articles
Episode 5: How do you maintain a watch?

Once you‘ve bought an IWC watch, you are already enjoying a mechanical marvel of the highest standard.

Episode 4: IWC's icons through the years

IWC's brand values are strongly based upon its history. This IWC video is the fourth in a series called “The Man’s Guide to Buying a Watch”.

Episode 3: What's style got to do with it?

Watches are the single most important statement a man can make about his personal style.

Episode 2: What is a Complication?

Have you ever wondered what the extra dials inside a watch face are?

Kurt Klaus
The Art of Creating Stories and Dreams

Every watch tells a story – about its origin and age, personality and character, tradition and culture, and not least about its owner.

Pad Printing

Open the grey painted door with its tiny peephole in the industrial estate of Neuhausen near Schaffhausen and your ears immediately pick up on a measured, almost technostyle beat.* It hisses and clicks and rasps.

IWC_customer_service_972x516
Craftsmanship that keeps watches running for generations

Given regular servicing, a quality timepiece will go on working reliably and precisely for many, many years.

The Time is Right

The parallels are endless: technology, innovation and cutting-edge design dominate both businesses, and they’re both defined by time. The MERCEDES AMG PETRONAS Formula One™ Team tries to beat the clock in FORMULA 1 motor racing; at IWC Schaffhausen, we are the clock.