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Experiences

Episode 1: What is a Movement?

The man's guide to buying a watch

Date — 26 October, 2012

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This IWC video is the first in a series called “The Man’s Guide to Buying a Watch”. Over the course of the next few months we will feature IWC watches, people at the manufacture in Schaffhausen and well known bloggers in the field of fine watch making to give you a behind-the-scenes look at our watches and some of the complications that form the IWC collection.

IWC’s Mechanical Watches are works of art, they are style statements, and they are technical marvels. Featuring Benjamin Clymer, Editor in Chief of Hodinkee Blog as well as the IWC Schaffhausen forum moderator Michael Friedberg, this video provides a brief introduction to what is an IWC movement or calibre. Look out for our next feature coming soon on YouTube & IWC.com

Explore More Articles
Episode 5: How do you maintain a watch?

Once you‘ve bought an IWC watch, you are already enjoying a mechanical marvel of the highest standard.

Episode 4: IWC's icons through the years

IWC's brand values are strongly based upon its history. This IWC video is the fourth in a series called “The Man’s Guide to Buying a Watch”.

Episode 3: What's style got to do with it?

Watches are the single most important statement a man can make about his personal style.

Episode 2: What is a Complication?

Have you ever wondered what the extra dials inside a watch face are?

Watches and Wonders
WATCHES&WONDERS

IWC Schaffhausen cordially invites you and guest to WATCHES&WONDERS, the first Asian Haute Horlogerie exhibition at the Hong Kong Convention & Exhibition Centre from September 25th-28th, 2013. To mark this event, IWC Schaffhausen will offer a chance to win an exclusive trip for two people to visit IWC’s manufacture in Schaffhausen, the home of IWC and will be whisked away to Portofino in Italy, where they will experience the inspiration behind one of IWC’s most famous collections.

Miami at Night
IWC Opens in Bal Harbour

In 2012, IWC Schaffhausen opened its first Florida boutique at the prestigious Bal Harbour Shops – amidst global luxury power-players, and offering a true luxury experience to our clients.

IWC London Boutique
London Boutique on New Bond Street

Meet the London Boutique Team: Store manager, Watchmaker experience and information on London Special Edition timepiece.

Test Lab

At IWC Schaffhausen, new watch models are put through a gruelling test program involving up to 50 separate stages that include long-term immersion in warm salt water and being locked away in an environmental chamber. All this guarantees that they will be equipped for everyday use – and much more – when they finally reach their future owners.