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Experiences

Episode 1: What is a Movement?

The man's guide to buying a watch

Date — 26 October, 2012

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This IWC video is the first in a series called “The Man’s Guide to Buying a Watch”. Over the course of the next few months we will feature IWC watches, people at the manufacture in Schaffhausen and well known bloggers in the field of fine watch making to give you a behind-the-scenes look at our watches and some of the complications that form the IWC collection.

IWC’s Mechanical Watches are works of art, they are style statements, and they are technical marvels. Featuring Benjamin Clymer, Editor in Chief of Hodinkee Blog as well as the IWC Schaffhausen forum moderator Michael Friedberg, this video provides a brief introduction to what is an IWC movement or calibre. Look out for our next feature coming soon on YouTube & IWC.com

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Episode 5: How do you maintain a watch?

Once you‘ve bought an IWC watch, you are already enjoying a mechanical marvel of the highest standard.

Episode 4: IWC's icons through the years

IWC's brand values are strongly based upon its history. This IWC video is the fourth in a series called “The Man’s Guide to Buying a Watch”.

Episode 3: What's style got to do with it?

Watches are the single most important statement a man can make about his personal style.

Episode 2: What is a Complication?

Have you ever wondered what the extra dials inside a watch face are?

Ingenieur Automatic
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The sculptor-designer is a phenomenon. Even if you are not at all design literate you will know him by reputation. His name has become a synonym for severity.

IWC_Perfectionists
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Every new in-house movement created by IWC in Schaffhausen involves around 20 specialists from various departments, sometimes working together intensively for years. With the help of state-of-the-art computer technology, the design engineers generate solutions whose elegance can be quite simply breathtaking.

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