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Episode 5: How do you maintain a watch?

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Episode 3: What's style got to do with it?

Watches are the single most important statement a man can make about his personal style.

Episode 1: What is a Movement?

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The London boutique opened its doors in December 2014. Since then, every sales advisor has been evolving in the world of IWC, discovering insights into the brand as well as the different watch families.

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Experiences

Episode 2: What is a Complication?

The man's guide to buying a watch

Date — 16 November, 2012

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Have you ever wondered what the extra dials inside a watch face are? In many cases, these aren‘t merely decorative – they are complications or special technical features which enhance the marvel of a mechanical watch.

This IWC video is the second in a series called “The Man’s Guide to Buying a Watch”. Over the course of the next few weeks we will feature IWC watches, people at the manufacture in Schaffhausen and well known bloggers in the field of fine watch making to give you a behind-the-scenes look at our watches and some of the complications that form the IWC collection.

IWC’s mechanical watches are works of art, they are style statements, and they are technical marvels. Featuring Benjamin Clymer, Editor in Chief of Hodinkee Blog, this video explores the most important complications of our IWC timepieces. Look out for our next feature coming soon on YouTube & IWC.com

Explore More Articles
Episode 5: How do you maintain a watch?

Once you‘ve bought an IWC watch, you are already enjoying a mechanical marvel of the highest standard.

Episode 4: IWC's icons through the years

IWC's brand values are strongly based upon its history. This IWC video is the fourth in a series called “The Man’s Guide to Buying a Watch”.

Episode 3: What's style got to do with it?

Watches are the single most important statement a man can make about his personal style.

Episode 1: What is a Movement?

You know that watches tell time. But there is so much more to them. IWC's Mechanical Watches are works of art, they are style statements, and they are technical marvels.

BTQ_london
Meet The Team

The London boutique opened its doors in December 2014. Since then, every sales advisor has been evolving in the world of IWC, discovering insights into the brand as well as the different watch families.

Dragonland
Dragonland

For more than half a century, the Charles Darwin Foundation has been researching the flora and fauna of the famous Galápagos islands and acting as adviser to the Ecuadorian Government’s efforts to preserve this unique, natural paradise. Notes from a visit to the guardians of evolution.

Florentine Ariosto Jones

One of the most important, but also most enigmatic, figures in the history of IWC, and for that matter in the history of American and Swiss watchmaking, is the man known as Florentine Ariosto Jones, who founded IWC in 1868.

THE ART AND SCIENCE OF CASEMAKING

Hidden away in an quiet corner of Schaffhausen near the storied Rhine Falls in the tiny town of Neuhausen, stands a little-known Swiss IWC Manufactory.