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Episode 5: How do you maintain a watch?

Once you‘ve bought an IWC watch, you are already enjoying a mechanical marvel of the highest standard.

Episode 4: IWC's icons through the years

IWC's brand values are strongly based upon its history. This IWC video is the fourth in a series called “The Man’s Guide to Buying a Watch”.

Episode 3: What's style got to do with it?

Watches are the single most important statement a man can make about his personal style.

Episode 1: What is a Movement?

You know that watches tell time. But there is so much more to them. IWC's Mechanical Watches are works of art, they are style statements, and they are technical marvels.

IWC Opens in Las Vegas’ Wynn Encore Resort

Never one to shy away from adventure, IWC has set its eyes out west, to a city arguably like no other in the world: Las Vegas.

Unruhreif_Spirale.jpg
Balance of power

A mechanical watch continues to show the correct time even as the tension in the mainspring diminishes. Making this possible is a mechanism that has been gradually improved for over 300 years: the escapement.

The Time is Right

The parallels are endless: technology, innovation and cutting-edge design dominate both businesses, and they’re both defined by time. The MERCEDES AMG PETRONAS Formula One™ Team tries to beat the clock in FORMULA 1 motor racing; at IWC Schaffhausen, we are the clock.

Experience - Alan Myers - Hero Experience Landing
Alan Myers

I am not a typical collector. I’m not too concerned with the outside of a watch. For me the important thing is what’s inside

Experiences

Episode 2: What is a Complication?

The man's guide to buying a watch

Date — 16 November, 2012

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Have you ever wondered what the extra dials inside a watch face are? In many cases, these aren‘t merely decorative – they are complications or special technical features which enhance the marvel of a mechanical watch.

This IWC video is the second in a series called “The Man’s Guide to Buying a Watch”. Over the course of the next few weeks we will feature IWC watches, people at the manufacture in Schaffhausen and well known bloggers in the field of fine watch making to give you a behind-the-scenes look at our watches and some of the complications that form the IWC collection.

IWC’s mechanical watches are works of art, they are style statements, and they are technical marvels. Featuring Benjamin Clymer, Editor in Chief of Hodinkee Blog, this video explores the most important complications of our IWC timepieces. Look out for our next feature coming soon on YouTube & IWC.com

Explore More Articles
Episode 5: How do you maintain a watch?

Once you‘ve bought an IWC watch, you are already enjoying a mechanical marvel of the highest standard.

Episode 4: IWC's icons through the years

IWC's brand values are strongly based upon its history. This IWC video is the fourth in a series called “The Man’s Guide to Buying a Watch”.

Episode 3: What's style got to do with it?

Watches are the single most important statement a man can make about his personal style.

Episode 1: What is a Movement?

You know that watches tell time. But there is so much more to them. IWC's Mechanical Watches are works of art, they are style statements, and they are technical marvels.

IWC Opens in Las Vegas’ Wynn Encore Resort

Never one to shy away from adventure, IWC has set its eyes out west, to a city arguably like no other in the world: Las Vegas.

Unruhreif_Spirale.jpg
Balance of power

A mechanical watch continues to show the correct time even as the tension in the mainspring diminishes. Making this possible is a mechanism that has been gradually improved for over 300 years: the escapement.

The Time is Right

The parallels are endless: technology, innovation and cutting-edge design dominate both businesses, and they’re both defined by time. The MERCEDES AMG PETRONAS Formula One™ Team tries to beat the clock in FORMULA 1 motor racing; at IWC Schaffhausen, we are the clock.

Experience - Alan Myers - Hero Experience Landing
Alan Myers

I am not a typical collector. I’m not too concerned with the outside of a watch. For me the important thing is what’s inside