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Episode 5: How do you maintain a watch?

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Episode 3: What's style got to do with it?

Watches are the single most important statement a man can make about his personal style.

Episode 1: What is a Movement?

You know that watches tell time. But there is so much more to them. IWC's Mechanical Watches are works of art, they are style statements, and they are technical marvels.

IWC Opens in South Coast Plaza

Home to some of the most luxurious beach resorts in the world, Orange County, California, is also the location of South Coast Plaza in Costa Mesa, which represents the highest concentration of design fashion retail in the United States.

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Pad Printing

Open the grey painted door with its tiny peephole in the industrial estate of Neuhausen near Schaffhausen and your ears immediately pick up on a measured, almost technostyle beat.* It hisses and clicks and rasps.

The Runner

Kevin J. Devine used to run marathons – in what he laughingly calls “the Clydesdale class.” Clydesdales are large Scottish draft horses, and the description alludes to heavier runners who carry more than 200 pounds (about 90 kilos) of their own weight.

Experiences

Episode 2: What is a Complication?

The man's guide to buying a watch

Date — 16 November, 2012

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Have you ever wondered what the extra dials inside a watch face are? In many cases, these aren‘t merely decorative – they are complications or special technical features which enhance the marvel of a mechanical watch.

This IWC video is the second in a series called “The Man’s Guide to Buying a Watch”. Over the course of the next few weeks we will feature IWC watches, people at the manufacture in Schaffhausen and well known bloggers in the field of fine watch making to give you a behind-the-scenes look at our watches and some of the complications that form the IWC collection.

IWC’s mechanical watches are works of art, they are style statements, and they are technical marvels. Featuring Benjamin Clymer, Editor in Chief of Hodinkee Blog, this video explores the most important complications of our IWC timepieces. Look out for our next feature coming soon on YouTube & IWC.com

Explore More Articles
Episode 5: How do you maintain a watch?

Once you‘ve bought an IWC watch, you are already enjoying a mechanical marvel of the highest standard.

Episode 4: IWC's icons through the years

IWC's brand values are strongly based upon its history. This IWC video is the fourth in a series called “The Man’s Guide to Buying a Watch”.

Episode 3: What's style got to do with it?

Watches are the single most important statement a man can make about his personal style.

Episode 1: What is a Movement?

You know that watches tell time. But there is so much more to them. IWC's Mechanical Watches are works of art, they are style statements, and they are technical marvels.

IWC Opens in South Coast Plaza

Home to some of the most luxurious beach resorts in the world, Orange County, California, is also the location of South Coast Plaza in Costa Mesa, which represents the highest concentration of design fashion retail in the United States.

A Dream of a Watch

The Grande Complication celebrated its 20th birthday in a new case and joined the Portuguese family. Its suitability for everyday use and the wealth of fascinating functions remains unmatched

Pad Printing

Open the grey painted door with its tiny peephole in the industrial estate of Neuhausen near Schaffhausen and your ears immediately pick up on a measured, almost technostyle beat.* It hisses and clicks and rasps.

The Runner

Kevin J. Devine used to run marathons – in what he laughingly calls “the Clydesdale class.” Clydesdales are large Scottish draft horses, and the description alludes to heavier runners who carry more than 200 pounds (about 90 kilos) of their own weight.