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Experiences

Episode 3: What's style got to do with it?

The man's guide to buying a watch

Date2012-11-30T05:29:22

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Watches are the single most important statement a man can make about his personal style. Some are designed for action and performance, some are designed as relics of timeless elegance. IWC makes sure to address the multiple facets of masculinity and embody them in the style of each watch.

This IWC video is the third in a series called “The Man’s Guide to Buying a Watch”. Over the course of the next few weeks we will feature IWC watches, people at the manufacture in Schaffhausen and well known bloggers in the field of fine watch making to give you a behind-the-scenes look at our watches and some of the complications that form the IWC collection.

IWC’s Mechanical Watches are works of art, they are style statements, and they are technical marvels. Featuring Benjamin Clymer, Editor in Chief of Hodinkee Blog as well as Chris Grainger, our Brand Architect, this video provides a glance at what style has to do with buying a watch. Look out for our next feature coming soon on YouTube & IWC.com

Explore More Articles
Episode 5: How do you maintain a watch?

Once you‘ve bought an IWC watch, you are already enjoying a mechanical marvel of the highest standard.

Episode 4: IWC's icons through the years

IWC's brand values are strongly based upon its history. This IWC video is the fourth in a series called “The Man’s Guide to Buying a Watch”.

Episode 2: What is a Complication?

Have you ever wondered what the extra dials inside a watch face are?

Episode 1: What is a Movement?

You know that watches tell time. But there is so much more to them. IWC's Mechanical Watches are works of art, they are style statements, and they are technical marvels.

Haute_Horlogerie_quer
All wound up

Before a mechanical watch movement can start moving, it needs an energy source to drive it. That energy source is the mainspring. And while there are some who enjoy engaging with the machine, lovingly winding it by hand, others take pleasure in the automatic mechanism, which will keep the watch running indefinitely, simply from the movements of the wearer's arm.

IWC Da Vinci Automatic 36 IW458310 female watch
Reinventing timeless beauty

For the new Da Vinci collection, IWC reinterpreted the iconic round design of this watch family from the 1980s and gave it a more contemporary style. In doing so, the Swiss watch manufacturer created some of the most beautiful ladies’ watches in its history.

IWC Opens in Las Vegas’ Wynn Encore Resort

Never one to shy away from adventure, IWC has set its eyes out west, to a city arguably like no other in the world: Las Vegas.

Pad Printing

Open the grey painted door with its tiny peephole in the industrial estate of Neuhausen near Schaffhausen and your ears immediately pick up on a measured, almost technostyle beat.* It hisses and clicks and rasps.