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Episode 3: What's style got to do with it?

The man's guide to buying a watch

Date — 30 November, 2012

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Watches are the single most important statement a man can make about his personal style. Some are designed for action and performance, some are designed as relics of timeless elegance. IWC makes sure to address the multiple facets of masculinity and embody them in the style of each watch.

This IWC video is the third in a series called “The Man’s Guide to Buying a Watch”. Over the course of the next few weeks we will feature IWC watches, people at the manufacture in Schaffhausen and well known bloggers in the field of fine watch making to give you a behind-the-scenes look at our watches and some of the complications that form the IWC collection.

IWC’s Mechanical Watches are works of art, they are style statements, and they are technical marvels. Featuring Benjamin Clymer, Editor in Chief of Hodinkee Blog as well as Chris Grainger, our Brand Architect, this video provides a glance at what style has to do with buying a watch. Look out for our next feature coming soon on YouTube & IWC.com

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Episode 5: How do you maintain a watch?

Once you‘ve bought an IWC watch, you are already enjoying a mechanical marvel of the highest standard.

Episode 4: IWC's icons through the years

IWC's brand values are strongly based upon its history. This IWC video is the fourth in a series called “The Man’s Guide to Buying a Watch”.

Episode 2: What is a Complication?

Have you ever wondered what the extra dials inside a watch face are?

Episode 1: What is a Movement?

You know that watches tell time. But there is so much more to them. IWC's Mechanical Watches are works of art, they are style statements, and they are technical marvels.

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Experience - 98295 Calibre - Article Hero
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Hidden away in an quiet corner of Schaffhausen near the storied Rhine Falls in the tiny town of Neuhausen, stands a little-known Swiss IWC Manufactory.

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Schaffhausen and the World's Most Famous Zip Code 90210

As the first IWC boutique to open its doors in the United States, IWC Schaffhausen has been serving American watch aficionados since 2008.