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Experiences

Episode 3: What's style got to do with it?

The man's guide to buying a watch

Date — 30 November, 2012

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Watches are the single most important statement a man can make about his personal style. Some are designed for action and performance, some are designed as relics of timeless elegance. IWC makes sure to address the multiple facets of masculinity and embody them in the style of each watch.

This IWC video is the third in a series called “The Man’s Guide to Buying a Watch”. Over the course of the next few weeks we will feature IWC watches, people at the manufacture in Schaffhausen and well known bloggers in the field of fine watch making to give you a behind-the-scenes look at our watches and some of the complications that form the IWC collection.

IWC’s Mechanical Watches are works of art, they are style statements, and they are technical marvels. Featuring Benjamin Clymer, Editor in Chief of Hodinkee Blog as well as Chris Grainger, our Brand Architect, this video provides a glance at what style has to do with buying a watch. Look out for our next feature coming soon on YouTube & IWC.com

Explore More Articles
Episode 5: How do you maintain a watch?

Once you‘ve bought an IWC watch, you are already enjoying a mechanical marvel of the highest standard.

Episode 4: IWC's icons through the years

IWC's brand values are strongly based upon its history. This IWC video is the fourth in a series called “The Man’s Guide to Buying a Watch”.

Episode 2: What is a Complication?

Have you ever wondered what the extra dials inside a watch face are?

Episode 1: What is a Movement?

You know that watches tell time. But there is so much more to them. IWC's Mechanical Watches are works of art, they are style statements, and they are technical marvels.

IWC and Laureus

Having just celebrated the Laureus World Sports Awards in London, we at IWC Schaffhausen feel proud to be involved with an organization like the Laureus Foundation, and to be presenting this year’s Portofino Chronograph Edition Laureus to the world in these days

Experience - Strict Head Timer - Hero Experience Landing
A Strict Head Timer and a Precision Watch

As head timer, Jean Häberli was responsible for the accuracy of watches leaving the factory. This was a far more complicated task back then than nowadays

The Art of Being an Engineer

The engine faltered and cut out. Hunched over his metal baby, Benz wiped the sweat from his forehead with the back of his hand.

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Perfectionists in their element

Every new in-house movement created by IWC in Schaffhausen involves around 20 specialists from various departments, sometimes working together intensively for years. With the help of state-of-the-art computer technology, the design engineers generate solutions whose elegance can be quite simply breathtaking.