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Episode 3: What's style got to do with it?

The man's guide to buying a watch

Date — 30 November, 2012

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Watches are the single most important statement a man can make about his personal style. Some are designed for action and performance, some are designed as relics of timeless elegance. IWC makes sure to address the multiple facets of masculinity and embody them in the style of each watch.

This IWC video is the third in a series called “The Man’s Guide to Buying a Watch”. Over the course of the next few weeks we will feature IWC watches, people at the manufacture in Schaffhausen and well known bloggers in the field of fine watch making to give you a behind-the-scenes look at our watches and some of the complications that form the IWC collection.

IWC’s Mechanical Watches are works of art, they are style statements, and they are technical marvels. Featuring Benjamin Clymer, Editor in Chief of Hodinkee Blog as well as Chris Grainger, our Brand Architect, this video provides a glance at what style has to do with buying a watch. Look out for our next feature coming soon on YouTube & IWC.com

Explore More Articles
Episode 5: How do you maintain a watch?

Once you‘ve bought an IWC watch, you are already enjoying a mechanical marvel of the highest standard.

Episode 4: IWC's icons through the years

IWC's brand values are strongly based upon its history. This IWC video is the fourth in a series called “The Man’s Guide to Buying a Watch”.

Episode 2: What is a Complication?

Have you ever wondered what the extra dials inside a watch face are?

Episode 1: What is a Movement?

You know that watches tell time. But there is so much more to them. IWC's Mechanical Watches are works of art, they are style statements, and they are technical marvels.

The IWC Book

In this enormous tome from IWC, “IWC Schaffhausen. Engineering Time since 1868”, the story of the watchmaking company from Schaffhausen is told in greater detail than ever before

Aquatimer video Screenshot
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The evolution of the diver’s watches from IWC continues.

Experience - ESO Panal - Hero Image
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ESO is one of Europe’s leading astronomical research organizations and operates the world’s most scientifically productive observatory

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Dennis Lee is currently establishing the market for IWC in the enormous region of China