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Episode 4: IWC's icons through the years

The man's guide to buying a watch

Date2012-12-20T09:31:52

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IWC’s brand values are strongly based upon its history. This IWC video is the fourth in a series called “The Man’s Guide to Buying a Watch”.

Featuring IWC watches, people at the manufacture in Schaffhausen and well known bloggers in the field of fine watch making, we give you a behind-the-scenes look at our watches and some of the complications that form the IWC collection.

IWC’s Mechanical Watches are works of art, they are style statements, and they are technical marvels. Featuring Benjamin Clymer, Editor in Chief of Hodinkee Blog, this video explores some of the most important iconic timepieces of IWC over the past hundred years.

Look out for our next feature coming soon on YouTube & IWC.com

The man's guide to buying a watch

Episode 1: What is a Movement?

You know that watches tell time. But there is so much more to them.

The man's guide to buying a watch

Episode 2: What is a Complication?

Have you ever wondered what the extra dials inside a watch face are?

The man's guide to buying a watch

Episode 3: What's style got to do with it?

Watches are the single most important statement a man can make about his personal style.

Explore More Articles
Episode 5: How do you maintain a watch?

Once you‘ve bought an IWC watch, you are already enjoying a mechanical marvel of the highest standard.

Episode 3: What's style got to do with it?

Watches are the single most important statement a man can make about his personal style.

Episode 2: What is a Complication?

Have you ever wondered what the extra dials inside a watch face are?

Episode 1: What is a Movement?

You know that watches tell time. But there is so much more to them. IWC's Mechanical Watches are works of art, they are style statements, and they are technical marvels.

Be yourself

We continue our #IWCTalksTo series with a talk to the model and IWC Schaffhausen Brand Ambassador Adriana Lima.

Movements Come to Life

All mechanical watches can be fascinating because of their intricate movements. Even simple watches, ones that only tell time, are extraordinarily complex mechanisms that have hundreds of miniscule parts that work harmoniously together. A complicated watch, one that performs additional functions, is by definition even more complicated.

Progress Through Evolution

It’s Aqua Time: This year sees the launch of several new additions to IWC’s legendary diver’s watch family. All models are equipped with the IWC SafeDive system, which IWC Schaffhausen’s engineers have developed to make diving even safer and easier. And who are aware of their place in a long and proud tradition. For almost 50 years now, IWC has spearheaded innovation in watches designed for underwater use.

Top Gun: The best of the best

Lieutenant Commander Guy M. Snodgrass is one of the best pilots in the U.S. Navy