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Episode 4: IWC's icons through the years

The man's guide to buying a watch

Date — 20 December, 2012

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IWC’s brand values are strongly based upon its history. This IWC video is the fourth in a series called “The Man’s Guide to Buying a Watch”.

Featuring IWC watches, people at the manufacture in Schaffhausen and well known bloggers in the field of fine watch making, we give you a behind-the-scenes look at our watches and some of the complications that form the IWC collection.

IWC’s Mechanical Watches are works of art, they are style statements, and they are technical marvels. Featuring Benjamin Clymer, Editor in Chief of Hodinkee Blog, this video explores some of the most important iconic timepieces of IWC over the past hundred years.

Look out for our next feature coming soon on YouTube & IWC.com

The man's guide to buying a watch

Episode 1: What is a Movement?

You know that watches tell time. But there is so much more to them.

The man's guide to buying a watch

Episode 2: What is a Complication?

Have you ever wondered what the extra dials inside a watch face are?

The man's guide to buying a watch

Episode 3: What's style got to do with it?

Watches are the single most important statement a man can make about his personal style.

Explore More Articles
Episode 5: How do you maintain a watch?

Once you‘ve bought an IWC watch, you are already enjoying a mechanical marvel of the highest standard.

Episode 3: What's style got to do with it?

Watches are the single most important statement a man can make about his personal style.

Episode 2: What is a Complication?

Have you ever wondered what the extra dials inside a watch face are?

Episode 1: What is a Movement?

You know that watches tell time. But there is so much more to them. IWC's Mechanical Watches are works of art, they are style statements, and they are technical marvels.

precision has always fascinated me

Giovanni Zonzini is a racing driver and watch collector from San Marino. For him, it is an article of belief that cars and watches have to be reliable

Florentine Ariosto Jones

One of the most important, but also most enigmatic, figures in the history of IWC, and for that matter in the history of American and Swiss watchmaking, is the man known as Florentine Ariosto Jones, who founded IWC in 1868.

Ingenieur Automatic
The Sculptor-Designer

The sculptor-designer is a phenomenon. Even if you are not at all design literate you will know him by reputation. His name has become a synonym for severity.

Experience - Moonbird -Article Hero
Moonbird

Sailing means freedom, dynamism, enjoying life, being at one with nature, with the heaving sea. For IWC, Patrice Quesnel took the luxury sailing yacht Moonbird for a run off Monaco