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Episode 4: IWC's icons through the years

The man's guide to buying a watch

Date — 20 December, 2012

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IWC’s brand values are strongly based upon its history. This IWC video is the fourth in a series called “The Man’s Guide to Buying a Watch”.

Featuring IWC watches, people at the manufacture in Schaffhausen and well known bloggers in the field of fine watch making, we give you a behind-the-scenes look at our watches and some of the complications that form the IWC collection.

IWC’s Mechanical Watches are works of art, they are style statements, and they are technical marvels. Featuring Benjamin Clymer, Editor in Chief of Hodinkee Blog, this video explores some of the most important iconic timepieces of IWC over the past hundred years.

Look out for our next feature coming soon on YouTube & IWC.com

The man's guide to buying a watch

Episode 1: What is a Movement?

You know that watches tell time. But there is so much more to them.

The man's guide to buying a watch

Episode 2: What is a Complication?

Have you ever wondered what the extra dials inside a watch face are?

The man's guide to buying a watch

Episode 3: What's style got to do with it?

Watches are the single most important statement a man can make about his personal style.

Explore More Articles
Episode 5: How do you maintain a watch?

Once you‘ve bought an IWC watch, you are already enjoying a mechanical marvel of the highest standard.

Episode 3: What's style got to do with it?

Watches are the single most important statement a man can make about his personal style.

Episode 2: What is a Complication?

Have you ever wondered what the extra dials inside a watch face are?

Episode 1: What is a Movement?

You know that watches tell time. But there is so much more to them. IWC's Mechanical Watches are works of art, they are style statements, and they are technical marvels.

Azzam Leg 7
The Volvo Ocean Race Ends

Nine months ago, six of the most technologically sophisticated and advanced boats ever made, manned by the greatest sailors in the world, took off on the Volvo Ocean Race - the world's toughest yacht racing challenge.

It's Star Time

The Portuguese Sidérale Scafusia is another star up in the firmament of Haute Horlogerie radiating from IWC Schaffhausen. Ten years of intensive development work have gone into this impressive masterpiece

Experience - Six Hours - Hero Experience Landing
Six hours for all eternity

Any watchmaker who is allowed to work at one of the benches in the "Complications" department at IWC in Schaffhausen has definitely made it to the top of his trade

090902-White-Mike-0112v_header
Sharks

Photographer Michael Muller takes us below the ocean's surface for an up close look at beautiful beasts