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Experiences

Episode 4: IWC's icons through the years

The man's guide to buying a watch

Date — 20 December, 2012

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IWC’s brand values are strongly based upon its history. This IWC video is the fourth in a series called “The Man’s Guide to Buying a Watch”.

Featuring IWC watches, people at the manufacture in Schaffhausen and well known bloggers in the field of fine watch making, we give you a behind-the-scenes look at our watches and some of the complications that form the IWC collection.

IWC’s Mechanical Watches are works of art, they are style statements, and they are technical marvels. Featuring Benjamin Clymer, Editor in Chief of Hodinkee Blog, this video explores some of the most important iconic timepieces of IWC over the past hundred years.

Look out for our next feature coming soon on YouTube & IWC.com

The man's guide to buying a watch

Episode 1: What is a Movement?

You know that watches tell time. But there is so much more to them.

The man's guide to buying a watch

Episode 2: What is a Complication?

Have you ever wondered what the extra dials inside a watch face are?

The man's guide to buying a watch

Episode 3: What's style got to do with it?

Watches are the single most important statement a man can make about his personal style.

Explore More Articles
Episode 5: How do you maintain a watch?

Once you‘ve bought an IWC watch, you are already enjoying a mechanical marvel of the highest standard.

Episode 3: What's style got to do with it?

Watches are the single most important statement a man can make about his personal style.

Episode 2: What is a Complication?

Have you ever wondered what the extra dials inside a watch face are?

Episode 1: What is a Movement?

You know that watches tell time. But there is so much more to them. IWC's Mechanical Watches are works of art, they are style statements, and they are technical marvels.

IWC rises in the east

The new IWC Flagship Boutique in Hong Kong is much more than a store for IWC watches it is a transport into the interactive worlds of IWC Schaffhausen

Ingenieur Double Chronograph Titanium

The new IWC Ingenieur Double Chronograph Titanium is a top-quality time machine and a masterpiece of engineering at its finest built to appeal to men

Meet AZZAM: IWC's Volvo Ocean Race Vessel to Glory

Meet Azzam, the IWC Volvo Ocean Race's team ticket to victory. Our boat, designed by USA's Farr Yacht Design and built by Persico S.p.A in Italy, is one of the most sophisticated boats ever constructed

THE ART AND SCIENCE OF CASEMAKING

Hidden away in an quiet corner of Schaffhausen near the storied Rhine Falls in the tiny town of Neuhausen, stands a little-known Swiss IWC Manufactory.