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Episode 5: How do you maintain a watch?

Once you‘ve bought an IWC watch, you are already enjoying a mechanical marvel of the highest standard.

Episode 3: What's style got to do with it?

Watches are the single most important statement a man can make about his personal style.

Episode 2: What is a Complication?

Have you ever wondered what the extra dials inside a watch face are?

Episode 1: What is a Movement?

You know that watches tell time. But there is so much more to them. IWC's Mechanical Watches are works of art, they are style statements, and they are technical marvels.

Progress Through Evolution

It’s Aqua Time: This year sees the launch of several new additions to IWC’s legendary diver’s watch family. All models are equipped with the IWC SafeDive system, which IWC Schaffhausen’s engineers have developed to make diving even safer and easier. And who are aware of their place in a long and proud tradition. For almost 50 years now, IWC has spearheaded innovation in watches designed for underwater use.

GIVING A FUTURE TO THE GALAPAGOS

“September 17, 1835. As I was walking along I met two large tortoises, each of which must have weighed at least 200 pounds. One was eating a piece of cactus, and as I approached, it stared at me and slowly stalked away; the other gave a deep hiss, and drew in its head."

Aquatimer Deep Two
The lifetime surfer

Most mornings he is still to be seen on the beach in his wetsuit: board and man silhoutted agains the rising sun

The Time is Right

The parallels are endless: technology, innovation and cutting-edge design dominate both businesses, and they’re both defined by time. The MERCEDES AMG PETRONAS Formula One™ Team tries to beat the clock in FORMULA 1 motor racing; at IWC Schaffhausen, we are the clock.

Experiences

Episode 4: IWC's icons through the years

The man's guide to buying a watch

Date — 20 December, 2012

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IWC’s brand values are strongly based upon its history. This IWC video is the fourth in a series called “The Man’s Guide to Buying a Watch”.

Featuring IWC watches, people at the manufacture in Schaffhausen and well known bloggers in the field of fine watch making, we give you a behind-the-scenes look at our watches and some of the complications that form the IWC collection.

IWC’s Mechanical Watches are works of art, they are style statements, and they are technical marvels. Featuring Benjamin Clymer, Editor in Chief of Hodinkee Blog, this video explores some of the most important iconic timepieces of IWC over the past hundred years.

Look out for our next feature coming soon on YouTube & IWC.com

The man's guide to buying a watch

Episode 1: What is a Movement?

You know that watches tell time. But there is so much more to them.

The man's guide to buying a watch

Episode 2: What is a Complication?

Have you ever wondered what the extra dials inside a watch face are?

The man's guide to buying a watch

Episode 3: What's style got to do with it?

Watches are the single most important statement a man can make about his personal style.

Explore More Articles
Episode 5: How do you maintain a watch?

Once you‘ve bought an IWC watch, you are already enjoying a mechanical marvel of the highest standard.

Episode 3: What's style got to do with it?

Watches are the single most important statement a man can make about his personal style.

Episode 2: What is a Complication?

Have you ever wondered what the extra dials inside a watch face are?

Episode 1: What is a Movement?

You know that watches tell time. But there is so much more to them. IWC's Mechanical Watches are works of art, they are style statements, and they are technical marvels.

Progress Through Evolution

It’s Aqua Time: This year sees the launch of several new additions to IWC’s legendary diver’s watch family. All models are equipped with the IWC SafeDive system, which IWC Schaffhausen’s engineers have developed to make diving even safer and easier. And who are aware of their place in a long and proud tradition. For almost 50 years now, IWC has spearheaded innovation in watches designed for underwater use.

GIVING A FUTURE TO THE GALAPAGOS

“September 17, 1835. As I was walking along I met two large tortoises, each of which must have weighed at least 200 pounds. One was eating a piece of cactus, and as I approached, it stared at me and slowly stalked away; the other gave a deep hiss, and drew in its head."

Aquatimer Deep Two
The lifetime surfer

Most mornings he is still to be seen on the beach in his wetsuit: board and man silhoutted agains the rising sun

The Time is Right

The parallels are endless: technology, innovation and cutting-edge design dominate both businesses, and they’re both defined by time. The MERCEDES AMG PETRONAS Formula One™ Team tries to beat the clock in FORMULA 1 motor racing; at IWC Schaffhausen, we are the clock.