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Episode 4: IWC's icons through the years

The man's guide to buying a watch

Date2012-12-20T09:31:52

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IWC’s brand values are strongly based upon its history. This IWC video is the fourth in a series called “The Man’s Guide to Buying a Watch”.

Featuring IWC watches, people at the manufacture in Schaffhausen and well known bloggers in the field of fine watch making, we give you a behind-the-scenes look at our watches and some of the complications that form the IWC collection.

IWC’s Mechanical Watches are works of art, they are style statements, and they are technical marvels. Featuring Benjamin Clymer, Editor in Chief of Hodinkee Blog, this video explores some of the most important iconic timepieces of IWC over the past hundred years.

Look out for our next feature coming soon on YouTube & IWC.com

The man's guide to buying a watch

Episode 1: What is a Movement?

You know that watches tell time. But there is so much more to them.

The man's guide to buying a watch

Episode 2: What is a Complication?

Have you ever wondered what the extra dials inside a watch face are?

The man's guide to buying a watch

Episode 3: What's style got to do with it?

Watches are the single most important statement a man can make about his personal style.

Explore More Articles
Episode 5: How do you maintain a watch?

Once you‘ve bought an IWC watch, you are already enjoying a mechanical marvel of the highest standard.

Episode 3: What's style got to do with it?

Watches are the single most important statement a man can make about his personal style.

Episode 2: What is a Complication?

Have you ever wondered what the extra dials inside a watch face are?

Episode 1: What is a Movement?

You know that watches tell time. But there is so much more to them. IWC's Mechanical Watches are works of art, they are style statements, and they are technical marvels.

Progress Through Evolution

It’s Aqua Time: This year sees the launch of several new additions to IWC’s legendary diver’s watch family. All models are equipped with the IWC SafeDive system, which IWC Schaffhausen’s engineers have developed to make diving even safer and easier. And who are aware of their place in a long and proud tradition. For almost 50 years now, IWC has spearheaded innovation in watches designed for underwater use.

Earth Mother

Since she saw David de Rothschild wearing his Ingenieur Mission Earth, she simply will not take it off and it goes everywhere with her

The best helmets for the best drivers

Looking back on a long tradition, the helmet manufacturer Schuberth in Magdeburg has been one of the official FORMULA 1 suppliers since 2000. “The best helmets for the best drivers,” is the company’s motto. Indeed: Schuberth’s helmets have been the headgear of choice for drivers who have taken a total of five world championships.

IWC_Perfectionists
Perfectionists in their element

Every new in-house movement created by IWC in Schaffhausen involves around 20 specialists from various departments, sometimes working together intensively for years. With the help of state-of-the-art computer technology, the design engineers generate solutions whose elegance can be quite simply breathtaking.