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Episode 4: IWC's icons through the years

The man's guide to buying a watch

Date — 20 December, 2012

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IWC’s brand values are strongly based upon its history. This IWC video is the fourth in a series called “The Man’s Guide to Buying a Watch”.

Featuring IWC watches, people at the manufacture in Schaffhausen and well known bloggers in the field of fine watch making, we give you a behind-the-scenes look at our watches and some of the complications that form the IWC collection.

IWC’s Mechanical Watches are works of art, they are style statements, and they are technical marvels. Featuring Benjamin Clymer, Editor in Chief of Hodinkee Blog, this video explores some of the most important iconic timepieces of IWC over the past hundred years.

Look out for our next feature coming soon on YouTube & IWC.com

The man's guide to buying a watch

Episode 1: What is a Movement?

You know that watches tell time. But there is so much more to them.

The man's guide to buying a watch

Episode 2: What is a Complication?

Have you ever wondered what the extra dials inside a watch face are?

The man's guide to buying a watch

Episode 3: What's style got to do with it?

Watches are the single most important statement a man can make about his personal style.

Explore More Articles
Episode 5: How do you maintain a watch?

Once you‘ve bought an IWC watch, you are already enjoying a mechanical marvel of the highest standard.

Episode 3: What's style got to do with it?

Watches are the single most important statement a man can make about his personal style.

Episode 2: What is a Complication?

Have you ever wondered what the extra dials inside a watch face are?

Episode 1: What is a Movement?

You know that watches tell time. But there is so much more to them. IWC's Mechanical Watches are works of art, they are style statements, and they are technical marvels.

Experience - Portofino Look - Promo Image
MR PORTER

MR PORTER celebrate the Portofino look, lightening the tailored look for a more relaxed take on summer dressing

IWC rises in the east

The new IWC Flagship Boutique in Hong Kong is much more than a store for IWC watches it is a transport into the interactive worlds of IWC Schaffhausen

C. G. JUNG

C. G. Jung (1875 – 1961) famous as the founder of analytic psychology, was married to the daughter of the owner of IWC and was himself thus a co-owner of the Schaffhausen watch manufactures

Experience - ESO Panal - Hero Image
Gigantic Observatories

ESO is one of Europe’s leading astronomical research organizations and operates the world’s most scientifically productive observatory