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Episode 4: IWC's icons through the years

IWC's brand values are strongly based upon its history. This IWC video is the fourth in a series called “The Man’s Guide to Buying a Watch”.

Episode 3: What's style got to do with it?

Watches are the single most important statement a man can make about his personal style.

Episode 2: What is a Complication?

Have you ever wondered what the extra dials inside a watch face are?

Episode 1: What is a Movement?

You know that watches tell time. But there is so much more to them. IWC's Mechanical Watches are works of art, they are style statements, and they are technical marvels.

Experience - Alan Myers - Hero Experience Landing
Alan Myers

I am not a typical collector. I’m not too concerned with the outside of a watch. For me the important thing is what’s inside

SIHH 2014 Booth
BEHIND THE SCENES AT IWC'S SIHH 2014 BOOTH

Take the wave to Geneva. For the 24th edition of the Salon International de la Haute Horlogerie (SIHH), IWC invites visitors to take a plunge into deep water and discover the fascinating species that define the new Aquatimer collection.

Test Lab

At IWC Schaffhausen, new watch models are put through a gruelling test program involving up to 50 separate stages that include long-term immersion in warm salt water and being locked away in an environmental chamber. All this guarantees that they will be equipped for everyday use – and much more – when they finally reach their future owners.

Flying high with big date and month displays

A fabulous combination of sportiness and elegance, the Spitfire Perpetual Calendar Digital Date-Month is the high-flyer of the IWC Pilot's Watch collection. The date and month could not be easier to read and the mechanics inside the case are an endless source of fascination.

Experiences

Episode 5: How do you maintain a watch?

The man's guide to buying a watch

Date2012-12-28T07:58:59

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Once you‘ve bought an IWC watch, you are already enjoying a mechanical marvel of the highest standard. Adding to this luxury is knowing that your watch will also enjoy after sales service – top care, from the best in the industry.

This IWC video is the fifth in a series called “The Man’s Guide to Buying a Watch”. Featuring IWC watches, people at the manufacture in Schaffhausen and well known bloggers in the field of fine watch making, we give you a behind-the-scenes look at our watches and some of the complications that form the IWC collection.

IWC’s Mechanical Watches are works of art, they are style statements, and they are technical marvels. Featuring Benjamin Clymer, Editor in Chief of Hodinkee Blog, this video provides you with interesting tips on how to take better care of your watch.

The man's guide to buying a watch

Episode 2: What is a Complication?

Have you ever wondered what the extra dials inside a watch face are?

The man's guide to buying a watch

Episode 3: What's style got to do with it?

Watches are the single most important statement a man can make about his personal style.

The man's guide to buying a watch

Episode 4: IWC's icons through the years

IWC’s brand values are strongly based upon its history. This IWC video is the fourth in a series called “The Man’s Guide to Buying a Watch”.

Explore More Articles
Episode 4: IWC's icons through the years

IWC's brand values are strongly based upon its history. This IWC video is the fourth in a series called “The Man’s Guide to Buying a Watch”.

Episode 3: What's style got to do with it?

Watches are the single most important statement a man can make about his personal style.

Episode 2: What is a Complication?

Have you ever wondered what the extra dials inside a watch face are?

Episode 1: What is a Movement?

You know that watches tell time. But there is so much more to them. IWC's Mechanical Watches are works of art, they are style statements, and they are technical marvels.

Experience - Alan Myers - Hero Experience Landing
Alan Myers

I am not a typical collector. I’m not too concerned with the outside of a watch. For me the important thing is what’s inside

SIHH 2014 Booth
BEHIND THE SCENES AT IWC'S SIHH 2014 BOOTH

Take the wave to Geneva. For the 24th edition of the Salon International de la Haute Horlogerie (SIHH), IWC invites visitors to take a plunge into deep water and discover the fascinating species that define the new Aquatimer collection.

Test Lab

At IWC Schaffhausen, new watch models are put through a gruelling test program involving up to 50 separate stages that include long-term immersion in warm salt water and being locked away in an environmental chamber. All this guarantees that they will be equipped for everyday use – and much more – when they finally reach their future owners.

Flying high with big date and month displays

A fabulous combination of sportiness and elegance, the Spitfire Perpetual Calendar Digital Date-Month is the high-flyer of the IWC Pilot's Watch collection. The date and month could not be easier to read and the mechanics inside the case are an endless source of fascination.