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Episode 4: IWC's icons through the years

IWC's brand values are strongly based upon its history. This IWC video is the fourth in a series called “The Man’s Guide to Buying a Watch”.

Episode 3: What's style got to do with it?

Watches are the single most important statement a man can make about his personal style.

Episode 2: What is a Complication?

Have you ever wondered what the extra dials inside a watch face are?

Episode 1: What is a Movement?

You know that watches tell time. But there is so much more to them. IWC's Mechanical Watches are works of art, they are style statements, and they are technical marvels.

When a Complication is Grande

George Mallory, the famous British mountaineer who lost his life ascending Mt. Everest, was asked in 1924 why he would attempt that climb. His reply is among the most famous about mountaineering: “Because it's there”

THE PERFORMER

Chris McCormack has accomplished a lot as a pro triathlete. Clearly, he is here to win. But what is most striking about “Macca” is the passion and enthusiasm he has for the sport.

GIVING A FUTURE TO THE GALAPAGOS

“September 17, 1835. As I was walking along I met two large tortoises, each of which must have weighed at least 200 pounds. One was eating a piece of cactus, and as I approached, it stared at me and slowly stalked away; the other gave a deep hiss, and drew in its head."

51011 Calibre

In 2000, after five years of development, IWC unveiled the Portuguese Automatic with the 5000 calibre, a movement that had been designed and produced in its own workshops

Experiences

Episode 5: How do you maintain a watch?

The man's guide to buying a watch

Date — 28 December, 2012

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Once you‘ve bought an IWC watch, you are already enjoying a mechanical marvel of the highest standard. Adding to this luxury is knowing that your watch will also enjoy after sales service – top care, from the best in the industry.

This IWC video is the fifth in a series called “The Man’s Guide to Buying a Watch”. Featuring IWC watches, people at the manufacture in Schaffhausen and well known bloggers in the field of fine watch making, we give you a behind-the-scenes look at our watches and some of the complications that form the IWC collection.

IWC’s Mechanical Watches are works of art, they are style statements, and they are technical marvels. Featuring Benjamin Clymer, Editor in Chief of Hodinkee Blog, this video provides you with interesting tips on how to take better care of your watch.

The man's guide to buying a watch

Episode 2: What is a Complication?

Have you ever wondered what the extra dials inside a watch face are?

The man's guide to buying a watch

Episode 3: What's style got to do with it?

Watches are the single most important statement a man can make about his personal style.

The man's guide to buying a watch

Episode 4: IWC's icons through the years

IWC’s brand values are strongly based upon its history. This IWC video is the fourth in a series called “The Man’s Guide to Buying a Watch”.

Explore More Articles
Episode 4: IWC's icons through the years

IWC's brand values are strongly based upon its history. This IWC video is the fourth in a series called “The Man’s Guide to Buying a Watch”.

Episode 3: What's style got to do with it?

Watches are the single most important statement a man can make about his personal style.

Episode 2: What is a Complication?

Have you ever wondered what the extra dials inside a watch face are?

Episode 1: What is a Movement?

You know that watches tell time. But there is so much more to them. IWC's Mechanical Watches are works of art, they are style statements, and they are technical marvels.

When a Complication is Grande

George Mallory, the famous British mountaineer who lost his life ascending Mt. Everest, was asked in 1924 why he would attempt that climb. His reply is among the most famous about mountaineering: “Because it's there”

THE PERFORMER

Chris McCormack has accomplished a lot as a pro triathlete. Clearly, he is here to win. But what is most striking about “Macca” is the passion and enthusiasm he has for the sport.

GIVING A FUTURE TO THE GALAPAGOS

“September 17, 1835. As I was walking along I met two large tortoises, each of which must have weighed at least 200 pounds. One was eating a piece of cactus, and as I approached, it stared at me and slowly stalked away; the other gave a deep hiss, and drew in its head."

51011 Calibre

In 2000, after five years of development, IWC unveiled the Portuguese Automatic with the 5000 calibre, a movement that had been designed and produced in its own workshops