Featured articles
Carmelo Anthony
Carmelo Anthony

Brooklyn native Carmelo Anthony, better known as “Melo” to his friends and family, is a 6-time NBA All-Star and NCAA Champion. Beginning his NBA career with the Denver Nuggets, Melo returned to his hometown to join the legendary New York Knicks. Read Article

Dan Rubinstein

Dan Rubinstein is the Editor-in-Chief of Surface, a bi-monthly international design magazine. He is also a freelance consultant and curator. Read Article

Josh Spear

When Josh isn’t collecting passport stamps he is being sought out for his fresh perspective and no-holds-barred style of consulting on everything from design and gadgets to digital strategy and global trends. Read Article

Craig Kanarick

Craig Kanarick is a entrepreneur, designer and artist living in Manhattan. His latest company, New York Mouth, is an online store for indie food – small-batch, artisanal and handcrafted products from small independent producers in and around the New York Area. Read Article

Evan Orensten

Evan Orensten is the Executive Editor and Co-Founder of Cool Hunting, a digital publication that reports on innovation and creativity. He’s also the Managing Partner of Largetail, a digital advertising network and services firm. Read Article

Ben Clymer

“I often wonder what my life would’ve been like had I not moved to New York after college. I consider New York a partner in my business – without which I would not be where I am today (wherever that is – I think it’s a good place).” Read Article

Kevin P. Ryan

Kevin P. Ryan is the Founder and CEO of Gilt Groupe, an innovative e-commerce company offering highly coveted products and experiences at insider prices. Read Article

Neil Blumenthal

Neil loves helping people see. He and three friends launched Warby Parker, a transformative eyewear brand sold through www.warbyparker.com for a fraction of the price of comparable quality glasses. Read Article

Jeff Staple

With his hands in just about everything, Jeff Ng aka Jeff Staple has masterfully created an entire world of communicating through design. Read Article

Michael Williams

People say that after ten years of living in the city, you can legitimately call yourself a real New Yorker. Well, I’ve been here for eleven years, and while I’ve put in the time, I don’t think I’ve quite earned the badge just yet. New York is an incredibly vibrant and diverse place, but it is also a city that takes some time to get to know. Read Article

Globetrotter New York City

Noreen MacDonald

I consider the midtown area a second home—with my exciting new residence being that of the new IWC Flagship on Madison Avenue and 54th Street

Text — Noreen MacDonald Photos — Noreen MacDonald Date — 18 April, 2012

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—Noreen MacDonald

Noreen MacDonald, Flagship Manager of IWC New York, has enjoyed an exciting journey in the land of timepieces and fine jewelry. Having started her career at Harry Winston, she has worked in many aspects of luxury retail on both Fifth Avenue and Madison Avenue with such brands as Tiffany & Co./Patek Philippe, DiModolo Milano, and Trade Show Network. Today, she is excited to be a part of the brand new IWC Flagship New York team on Madison Avenue, and looks forward to welcoming you there.

“Having moved to New York City in 1995, I must admit that I am still entranced on a daily basis by the energy and hustle of New York City. I have been based in the Midtown Manhattan area throughout my entire watch and jewelry career. Thus, I consider the midtown area a second home — with my exciting new residence being that of the new IWC Flagship on Madison Avenue and 54th Street. When you come to visit us at IWC Flagship New York, we have in the nearby neighborhood a host of restaurants and attractions that are not only locales of big business deals, but are also destinations that can link you to your favorite IWC watch family.”

Noreen's Picks

Salon de Ning: Rooftop Bar and Terrace at the Peninsula Hotel

“A throw back to the 1930’s with panoramic views over Fifth Avenue, every Big Pilot will feel comfortable in this “Shanghai Deco” styled lounge and roof top bar. Inspired from the tale of Madame Ning. From celebrities to important business men, once spring and summer hits the city, there are lines of people waiting outside the private elevator to experience some of the best views of midtown Manhattan. A range of signature cocktails and Asian-inspired fare are offered from 4pm to evening. Our Big Pilot was the star attraction during My IWC New York visit.”

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—700 Fifth Avenue

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Bice Ristorante

“Does wearing your Portofino Chronograph inspire an Italian mood? Then half a block from IWC New York, on 54th Street between Fifth and Madison Avenue, is BiCE, a packed restaurant, offering delectable Tuscany-inspired cuisine. The first BiCE restaurant was opened in Milan in 1926 by Beatrice Ruggeri. At the NY locale, you will be sure to find a spectacular glass of wine to accompany a power lunch or formal dinner. In the summer, show off your Santoni strap or Milanese bracelet at an outside table.”

—7 East 54th Street

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Rothmann’s Steakhouse & Grill

“I have always said that flying the flight simulator at IWC Flagship New York, while wearing a brand new IWC Big Pilot’s Watch Top Gun Miramar, will make any person hungry for steak. Lucky for the midtown crowd, Rothmann’s Steakhouse is nearby. Here you will find a real old school New York vibe, fabulous service and a power punch for lunches and dinners…tell General Manager, Nick Rifino that you are an IWC fan for extra care.”

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—3 East 54th Street

Sushi Shop

“If you’re an Aquatimer fan, it’s very possible you like sushi. Stop into Sushi Shop, a brand new Japanese restaurant across from IWC Flagship on Madison Avenue. With stores all over France and Europe, owner Bruno Calvo has made a smash hit with this spectacular location. The sushi is amazing and the service is superb.”

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—Sushi Shop Madison

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Featured articles
Carmelo Anthony
Carmelo Anthony

Brooklyn native Carmelo Anthony, better known as “Melo” to his friends and family, is a 6-time NBA All-Star and NCAA Champion. Beginning his NBA career with the Denver Nuggets, Melo returned to his hometown to join the legendary New York Knicks. Read Article

Dan Rubinstein

Dan Rubinstein is the Editor-in-Chief of Surface, a bi-monthly international design magazine. He is also a freelance consultant and curator. Read Article

Josh Spear

When Josh isn’t collecting passport stamps he is being sought out for his fresh perspective and no-holds-barred style of consulting on everything from design and gadgets to digital strategy and global trends. Read Article

Craig Kanarick

Craig Kanarick is a entrepreneur, designer and artist living in Manhattan. His latest company, New York Mouth, is an online store for indie food – small-batch, artisanal and handcrafted products from small independent producers in and around the New York Area. Read Article

Evan Orensten

Evan Orensten is the Executive Editor and Co-Founder of Cool Hunting, a digital publication that reports on innovation and creativity. He’s also the Managing Partner of Largetail, a digital advertising network and services firm. Read Article

Ben Clymer

“I often wonder what my life would’ve been like had I not moved to New York after college. I consider New York a partner in my business – without which I would not be where I am today (wherever that is – I think it’s a good place).” Read Article

Kevin P. Ryan

Kevin P. Ryan is the Founder and CEO of Gilt Groupe, an innovative e-commerce company offering highly coveted products and experiences at insider prices. Read Article

Neil Blumenthal

Neil loves helping people see. He and three friends launched Warby Parker, a transformative eyewear brand sold through www.warbyparker.com for a fraction of the price of comparable quality glasses. Read Article

Jeff Staple

With his hands in just about everything, Jeff Ng aka Jeff Staple has masterfully created an entire world of communicating through design. Read Article

Michael Williams

People say that after ten years of living in the city, you can legitimately call yourself a real New Yorker. Well, I’ve been here for eleven years, and while I’ve put in the time, I don’t think I’ve quite earned the badge just yet. New York is an incredibly vibrant and diverse place, but it is also a city that takes some time to get to know. Read Article