IWC SCHAFFHAUSEN MEETS UP WITH THE STARS IN CANNES

Date — 16 May, 2011

Share:

Cannes, 15 May 2011–As part of this year’s Cannes Film Festival, IWC Schaffhausen invited a number of guests to a glamorous evening event. Alongside Matthew Fox and Boris Becker, both Friends of the Brand, Swiss film producer Arthur Cohn honoured us with his appearance. Supertramp’s former singer Roger Hodgson entertained guests with his own unique brand of vocals.

For years now, luxury watches from traditional Swiss watchmaker IWC Schaffhausen have appeared in countless Hollywood films. Big studios such as DreamWorks, Touchstone Pictures, Warner Bros. and Universal regularly feature timepieces from IWC Schaffhausen in their productions. And it isn’t just the leading actors in thrillers such as “Wall Street”, box-office hits such as “Ocean’s 13” or the action comedy “RED” who wear IWC watches but also the main characters in the US series “Grey’s Anatomy” and “Gossip Girl”.

Two industries with many features in common Watch manufacturer IWC’s affinity with the world of film-making and the silver screen is apparent in its choice of Friends of the Brand, who include Oscar winners and numerous Hollywood actors. CEO Georges Kern took the opportunity of the Cannes Film Festival to invite IWC’s Friends – among them Matthew Fox and Boris Becker, as well as other selected guests such as Swiss film producer Arthur Cohn – to an exclusive gala dinner. “The worlds of film and watchmaking have a lot in common,” explained Georges Kern. “In both spheres, passion and profound know-how are absolutely crucial. And ultimately, genuine craftsmanship creates successful masterpieces.” Another master of his trade is Roger Hodgson, former vocalist with Supertramp, who put his musical stamp on the evening. The numbers sang by the Englishman during a private concert lasting around two hours no doubt sent a nostalgic shiver down the spines of many of those present.

A photo shoot with many of IWC’s Friends After a dinner of exquisite Italian specialities, the evening continued at “Le Club by Albane”. The nightspot, a popular haunt with actors as well as celebrities from the worlds of sport and entertainment, is hosting another IWC special event for the duration of the Film Festival: an exhibition featuring a selection of pictures taken in the course of a photo shoot in Portofino to launch the new watch line of the same name. These images of IWC’s Friends were masterfully captured by the famous photographer Peter Lindbergh, one of the guests at IWC’s dinner, exactly a year ago in the little harbour town Portofino in the unforgettable style of the1950s
and 60s.

Peter Lindbergh’s shoot: www.iwc.com/experiences/days-portofino

IWC Schaffhausen
Clemens von Walzel
Department Manager Public Relations
Tel. +41 (0)52 635 69 29
E-mail press-iwc@iwc.com

IWC France
Sophie Bretagne
Communications
Phone +33 (0)1581814 68
Mobile +33 (0)6 63 9740 01
E-mail sophie.bretagne@richemont.com

Explore More Articles
IWC Beijing International Film Festival
IWC Schaffhausen Celebrates Chinese Film At The Beijing International Film Festival

IWC Schaffhausen partnered with the Beijing International Film Festival (BJIFF) for the fourth time this year to celebrate the outstanding achievements of the Chinese film industry. Read Article

IWC Portofino Automatic Moon Phase 37 Edition “Laureus Sport for Good Foundation”
IWC Schaffhausen Celebrates Its Tenth Special Edition With Laureus

IWC Schaffhausen presents the Portofino Automatic Moon Phase 37 Edition “Laureus Sport for Good Foundation” to celebrate the Laureus World Sports Awards ceremony in Berlin. Read Article

IWC Tribeca Film Festival
IWC Celebrates Filmmaking At Annual Tribeca Film Festival Gala

At the Tribeca Film Festival® in New York, IWC Schaffhausen celebrated the art of filmmaking and showcased its support for emerging artists at the fourth annual “For the Love of Cinema” gala dinner. Read Article

IWC Portugieser Annual Calendar Edition “Tribeca Film Festival 2016”
IWC Schaffhausen’s Tribute To Tribeca Film Institute

IWC Schaffhausen’s dedicated passion for the world of film-making continues as it marks its fourth year as Official ‘Festival-Time’ Partner of the Tribeca Film Festival©. The Swiss watchmaker will again honour the festival with a special edition, the Portugieser Annual Calendar Edition “Tribeca Film Festival 2016”. Read Article