Date — 6 August, 2012
Swiss watch manufacturer IWC Schaffhausen has secured a partnership with Universal Pictures for “The Bourne Legacy”. The film hits theaters on August 10, 2012. Through this partnership, IWC reinforces its reputation as a trailblazing brand, celebrating its passion for film-making.
The narrative architect behind the “Bourne” film series, Tony Gilroy, takes the helm in the next chapter of the hugely popular espionage franchise that has earned almost $ 1 billion at the global box office. The writer / director expands the “Bourne” universe created by Robert Ludlum with an original story that introduces us to a new hero (Jeremy Renner), whose life-or-death stakes have been triggered by the events of the first three films.
An Engineering Legend Hits the Theaters
The watch manufacturer IWC Schaffhausen enjoys a worldwide reputation today, continuing the legacy of the American watchmaker and engineer Florentine Ariosto Jones, who founded the business in 1868. As the Engineers of Fine Watchmaking, IWC creates men’s watches that meet the highest technical standards, and has been developing iconic Pilot’s Watches for more than 70 years. IWC has a longstanding passion for filmmaking.
Not only does IWC cultivate longstanding personal relationships with several international actors, film directors and producers; but it has also produced a number of its own film projects with some of its Friends of the Brand. Additionally, IWC watches have been featured in Hollywood movies and US TV series. “The Bourne Legacy” hits theaters on August 10, 2012, and IWC is proud to be a part of this cinematic milestone.
A Watch for the Best
Ever the daring and bold leading man, Jeremy Renner’s character, Aaron Cross, dons an IWC Pilot’s Watch Double Chronograph Edition TOP GUN (Ref. IW 379901), exemplifying perfectly the thrill-seeking lifestyle of an elite agent. The watch case, with its 46-millimeter diameter, is made of black high-tech ceramic; the crown, push-buttons and back cover are made of matte grey titanium.
Powered by the 79230-caliber chronograph movement, the watch is the very embodiment of IWC’s expertise in the creation of professional Pilot’s Watches. This watch is the predecessor to the current IWC Pilot’s Watch collection including the Pilot’s Watch Chronograph TOP GUN Miramar and the Big Pilot’s Watch Perpetual Calendar TOP GUN.
IWC Schaffhausen sets up another milestone in its commitment to filmmaking. As official partner of the Festival du Film Francophone d’Angoulême, the Swiss luxury watch manufacturer now promotes French-speaking films from various countries including France, Belgium, Luxembourg, Canada, Switzerland, Africa and the Middle East. Read Article
IWC Schaffhausen has created a seductive range of partners’ watches to grace its Portofino collection. The Portofino Automatic and the smaller Portofino Automatic 37 have formed a bond and together set off their respective attractions to their best advantage. Read Article
After almost 72,000 kilometres, IWC-sponsored Abu Dhabi Ocean Racing (ADOR), led by Skipper and two-time Olympic silver medallist Ian Walker, has emerged as the victor in the Volvo Ocean Race 2014–15. Read Article
IWC Schaffhausen’s role as official partner of the Passione Caracciola rally is a further expression of the company’s passion for motor racing at its classic best. Read Article