Date — 6 August, 2012
Swiss watch manufacturer IWC Schaffhausen has secured a partnership with Universal Pictures for “The Bourne Legacy”. The film hits theaters on August 10, 2012. Through this partnership, IWC reinforces its reputation as a trailblazing brand, celebrating its passion for film-making.
The narrative architect behind the “Bourne” film series, Tony Gilroy, takes the helm in the next chapter of the hugely popular espionage franchise that has earned almost $ 1 billion at the global box office. The writer / director expands the “Bourne” universe created by Robert Ludlum with an original story that introduces us to a new hero (Jeremy Renner), whose life-or-death stakes have been triggered by the events of the first three films.
An Engineering Legend Hits the Theaters
The watch manufacturer IWC Schaffhausen enjoys a worldwide reputation today, continuing the legacy of the American watchmaker and engineer Florentine Ariosto Jones, who founded the business in 1868. As the Engineers of Fine Watchmaking, IWC creates men’s watches that meet the highest technical standards, and has been developing iconic Pilot’s Watches for more than 70 years. IWC has a longstanding passion for filmmaking.
Not only does IWC cultivate longstanding personal relationships with several international actors, film directors and producers; but it has also produced a number of its own film projects with some of its Friends of the Brand. Additionally, IWC watches have been featured in Hollywood movies and US TV series. “The Bourne Legacy” hits theaters on August 10, 2012, and IWC is proud to be a part of this cinematic milestone.
A Watch for the Best
Ever the daring and bold leading man, Jeremy Renner’s character, Aaron Cross, dons an IWC Pilot’s Watch Double Chronograph Edition TOP GUN (Ref. IW 379901), exemplifying perfectly the thrill-seeking lifestyle of an elite agent. The watch case, with its 46-millimeter diameter, is made of black high-tech ceramic; the crown, push-buttons and back cover are made of matte grey titanium.
Powered by the 79230-caliber chronograph movement, the watch is the very embodiment of IWC’s expertise in the creation of professional Pilot’s Watches. This watch is the predecessor to the current IWC Pilot’s Watch collection including the Pilot’s Watch Chronograph TOP GUN Miramar and the Big Pilot’s Watch Perpetual Calendar TOP GUN.
Swiss film promotion receives fresh boost: film director Marc Forster, Georges Kern, CEO of IWC Schaffhausen, Zurich Film Festival co-directors Nadja Schildknecht and Karl Spoerri, and Ringier CEO Marc Walder have joined forces to found the joint “Verein zur Filmförderung in der Schweiz” (Association for Film Promotion in Switzerland), with the aim of increasing the significance of national film projects. Read Article
IWC Schaffhausen and around 800 prominent guests gathered to celebrate the 75th anniversary of the legendary Portugieser watch family at the Salon International de la Haute Horlogerie (SIHH) in Geneva. Read Article
To mark the occasion of the 75th anniversary of the Portugieser watch family, IWC has decided to pay fitting tribute to a little known yet wonderfully attractive version of the original Portugieser with the new Portugieser Hand-Wound Eight Days Edition “75th Anniversary”. Read Article
Limited to just 25 watches in platinum and 75 in each of the red gold editions, the new Portugieser Perpetual Calendar Digital Date-Month Edition “75th Anniversary” is equipped with a wealth of sophisticated complications that are available in this combination only from IWC Schaffhausen. Read Article