Date — 6 August, 2012
Swiss watch manufacturer IWC Schaffhausen has secured a partnership with Universal Pictures for “The Bourne Legacy”. The film hits theaters on August 10, 2012. Through this partnership, IWC reinforces its reputation as a trailblazing brand, celebrating its passion for film-making.
The narrative architect behind the “Bourne” film series, Tony Gilroy, takes the helm in the next chapter of the hugely popular espionage franchise that has earned almost $ 1 billion at the global box office. The writer / director expands the “Bourne” universe created by Robert Ludlum with an original story that introduces us to a new hero (Jeremy Renner), whose life-or-death stakes have been triggered by the events of the first three films.
An Engineering Legend Hits the Theaters
The watch manufacturer IWC Schaffhausen enjoys a worldwide reputation today, continuing the legacy of the American watchmaker and engineer Florentine Ariosto Jones, who founded the business in 1868. As the Engineers of Fine Watchmaking, IWC creates men’s watches that meet the highest technical standards, and has been developing iconic Pilot’s Watches for more than 70 years. IWC has a longstanding passion for filmmaking.
Not only does IWC cultivate longstanding personal relationships with several international actors, film directors and producers; but it has also produced a number of its own film projects with some of its Friends of the Brand. Additionally, IWC watches have been featured in Hollywood movies and US TV series. “The Bourne Legacy” hits theaters on August 10, 2012, and IWC is proud to be a part of this cinematic milestone.
A Watch for the Best
Ever the daring and bold leading man, Jeremy Renner’s character, Aaron Cross, dons an IWC Pilot’s Watch Double Chronograph Edition TOP GUN (Ref. IW 379901), exemplifying perfectly the thrill-seeking lifestyle of an elite agent. The watch case, with its 46-millimeter diameter, is made of black high-tech ceramic; the crown, push-buttons and back cover are made of matte grey titanium.
Powered by the 79230-caliber chronograph movement, the watch is the very embodiment of IWC’s expertise in the creation of professional Pilot’s Watches. This watch is the predecessor to the current IWC Pilot’s Watch collection including the Pilot’s Watch Chronograph TOP GUN Miramar and the Big Pilot’s Watch Perpetual Calendar TOP GUN.
Together with its brand ambassadors and race-winning FORMULA ONE drivers Nico Rosberg and Lewis Hamilton, Swiss luxury watch manufacturer IWC Schaffhausen has developed two special edition watches, each limited to 250 pieces. Just days before the Singapore Grand Prix, the two Silver Arrow drivers each unveiled their own personal Ingenieur Chronograph. Read Article
IWC says “Annyeonghaseyo” to all its fans in Korea by launching a Korean version of iwc.com. We look forward to welcoming you into the exciting world of IWC Schaffhausen, its brand story, exclusive design and precision engineering. Read Article
70 years ago, Antoine de Saint-Exupéry took off on a reconnaissance flight over France and never returned. Now, IWC Schaffhausen commemorates the last flight of the celebrated pilot and author with three special limited editions, thereby strengthening its longstanding partnership with Saint-Exupéry’s descendants. Read Article
IWC says “Bienvenidos” to all its fans in Spain and Latin America by launching a Spanish version of iwc.com. We look forward to welcoming you into the exciting world of IWC Schaffhausen, its brand story, exclusive design and precision engineering. Read Article