IWC Flying High with “The Bourne Legacy”

Watch trailer

Date — 6 August, 2012

Share:

Swiss watch manufacturer IWC Schaffhausen has secured a partnership with Universal Pictures for “The Bourne Legacy”. The film hits theaters on August 10, 2012. Through this partnership, IWC reinforces its reputation as a trailblazing brand, celebrating its passion for film-making.

The narrative architect behind the “Bourne” film series, Tony Gilroy, takes the helm in the next chapter of the hugely popular espionage franchise that has earned almost $ 1 billion at the global box office. The writer / director expands the “Bourne” universe created by Robert Ludlum with an original story that introduces us to a new hero (Jeremy Renner), whose life-or-death stakes have been triggered by the events of the first three films.

http://www.thebournelegacy.net/

An Engineering Legend Hits the Theaters
The watch manufacturer IWC Schaffhausen enjoys a worldwide reputation today, continuing the legacy of the American watchmaker and engineer Florentine Ariosto Jones, who founded the business in 1868. As the Engineers of Fine Watchmaking, IWC creates men’s watches that meet the highest technical standards, and has been developing iconic Pilot’s Watches for more than 70 years. IWC has a longstanding passion for filmmaking.

Not only does IWC cultivate longstanding personal relationships with several international actors, film directors and producers; but it has also produced a number of its own film projects with some of its Friends of the Brand. Additionally, IWC watches have been featured in Hollywood movies and US TV series. “The Bourne Legacy” hits theaters on August 10, 2012, and IWC is proud to be a part of this cinematic milestone.

Pilot's Watch Chronograph Top Gun

View Details

A Watch for the Best
Ever the daring and bold leading man, Jeremy Renner’s character, Aaron Cross, dons an IWC Pilot’s Watch Double Chronograph Edition TOP GUN (Ref. IW 379901), exemplifying perfectly the thrill-seeking lifestyle of an elite agent. The watch case, with its 46-millimeter diameter, is made of black high-tech ceramic; the crown, push-buttons and back cover are made of matte grey titanium.

Powered by the 79230-caliber chronograph movement, the watch is the very embodiment of IWC’s expertise in the creation of professional Pilot’s Watches. This watch is the predecessor to the current IWC Pilot’s Watch collection including the Pilot’s Watch Chronograph TOP GUN Miramar and the Big Pilot’s Watch Perpetual Calendar TOP GUN.

Big Pilot's Watch Perpetual Calendar Top Gun

View Details

Explore More Articles
IWC SCHAFFHAUSEN OPENS A BOUTIQUE WITHIN WATCHES OF SWITZERLAND FLAGSHIP IN LONDON

Swiss luxury watch manufacturer IWC Schaffhausen is to open a Boutique within the new Watches of Switzerland Flagship at 155 Regent Street, one of London's most exciting retail destinations. Read Article

IWC Ju Air
IWC Schaffhausen and JU-Air: Jointly Conquering the Skies for 20 Years

In honour of the airline established to keep the vintage aircraft aloft, the IWC Pilot’s Watch Chronograph Edition “JU-Air”, strictly limited to 500 watches, is ready to take off. Read Article

IWC Ipad App
The IWC Schaffhausen HD iPad Application

Discover the world of IWC Schaffhausen on your iPad. Read Article

IWC Laureus Project Visit
IWC Schaffhausen and Laureus Sport for Good Foundation Support Intellectually Disabled Children in Russia

The Swiss luxury watch manufacturer IWC Schaffhausen, together with the Laureus Sport for Good Foundation, organized a charitable initiative in a Moscow boarding school for young sportsmen and women with intellectual disabilities. Read Article