Boutique Opening Zurich:
The time has come

Date — 7 September, 2012

Share:

Zurich, 7 September 2012 – IWC Schaffhausen is opening its own boutique at Bahnhofstrasse 61 in Zurich. The new store underscores the importance of the domestic market to the renowned watch manufacturer, and provides its fabulous timepieces with a fitting home in a top-class location.

“Männer, eure Zeit wird kommen.” In English: “Men, your time will come.” For weeks, these evocative words have adorned the fence around the renovation site at Zurich’s Bahnhofstrasse 61 and given a predominantly male clientele something to look forward to. But now that time has come and the new IWC boutique is about to open its doors. Visitors are invited to discover the fascinating worlds that surround the six watch families from IWC together with the world of watchmaking and the fascination of Haute Horlogerie. “Hardly anyone visits Zurich without coming to Bahnhofstrasse,” says Linus Fuchs, IWC Managing Director Switzerland. “We are delighted that we finally have the opportunity to present our philosophy and our mechanical masterpieces in a setting as exclusive as this one.” Visitors can look forward to viewing not only an extensive collection but also the very special models that are available only from IWC’s own boutiques.

Understated luxury
With a sales area of around 60 square metres at their disposal, IWC’s own interior designers have created an atmosphere that embodies the watches’ clear-cut design and the philosophy of engineering and innovation associated with the IWC brand. Dark wood, glass, chrome, leather and polished aluminium underline the brand’s technical aspirations and, combined together, create an atmosphere that is both elegant and inviting. “For the first time in Switzerland we’ve implemented the new boutique design with a new lounge area,” explains Linus Fuchs. The prestigious premises, built in 1909, provide a fitting, tradition-steeped setting for IWC’s watch families – the Pilot’s Watches, Portuguese, Ingenieur, Aquatimer, Da Vinci and Portofino –, whose roots likewise go way back into the 20th century.

New generation of display windows
IWC Schaffhausen’s new display window concept underlines the importance of the themed worlds that go hand in hand with its watch families. These include the history of aviation, on which the Pilot’s Watches are founded, the Aquatimer diver’s watch family, which takes us on a fascinating voyage to the depths of the world’s oceans, and the Da Vinci collection, a tribute to the eponymous universal genius of the Italian Renaissance. The Ingenieur models encapsulate advanced technology and engineering, while the picturesque little town of Portofino, which acted as magnet to the biggest names in show business in the 1950s and 1960s, provides the name for another much-loved watch family. But taking pride of place in the first window displays at Bahnhofstrasse 61 is the Pilot’s Watch line, which was completely revised this year and extended to include the five models of the TOP GUN collection. A variety of larger-than-life animated cockpit instruments and a simulated horizon provide a technically inspired backdrop to the popular Pilot’s Watches. Perfectly timed to coincide with the year of the Pilot’s Watches, IWC’s Zurich boutique is definitely ready for take-off.

zurich boutique map

—Bahnhofstrasse 61, Zurich, Schweiz

Zurich Boutique

View Map

Further information
IWC Schaffhausen
Romy Hebden
Public Relations Manager Switzerland
Tel. +41 (0)52 635 69 83
Mobile +41 (0)79 890 88 51
E-mail romy.hebden@iwc.com

IWC Schaffhausen
Nicole Bänninger
Department Manager Public Relations
Tel. +41 (0)52 635 69 29
E-mail nicole.baenninger@iwc.com

Explore More Articles
IWC ZFF Filmmaker Award
Four Swiss Film Productions Nominated for Filmmaker Award

Four Swiss film projects have been nominated for the Filmmaker Award by the Association for the Promotion of Film in Switzerland (Verein zur Filmförderung in der Schweiz), which was founded by film director Marc Forster, IWC CEO Georges Kern, the directors of the Zurich Film Festival Nadja Schildknecht and Karl Spoerri, and the CEO of Ringier, Marc Walder. Read Article

IWC Angouleme Film Festival
IWC Awards Valois For Best Director at Angoulême Film Festival

This year Swiss luxury watch manufacturer IWC Schaffhausen debuted as an official partner of the festival du Film Francophone d’Angoulême in France. Read Article

IWC Big Pilot's Watch Edition "Patrouille Suisse"
IWC Schaffhausen Honours the Patrouille Suisse with a Limited Edition

The renowned watch manufacturer IWC Schaffhausen is again paying tribute to the high-flying excellence of the Patrouille Suisse with a special edition for 2015. Read Article

Portofino-HW-Monopusher
The Portofino Collection from IWC Schaffhausen Now Features A Sophisticated Chronograph

Renowned for its discreet simplicity, the Portofino watch family welcomes a new and technically sophisticated model to its ranks. With the new Portofino Hand-Wound Monopusher, IWC presents its first-ever model with an ingenious single push-button chronograph. Read Article