Boutique Opening Zurich:
The time has come

Date — 7 September, 2012

Share:

Zurich, 7 September 2012 – IWC Schaffhausen is opening its own boutique at Bahnhofstrasse 61 in Zurich. The new store underscores the importance of the domestic market to the renowned watch manufacturer, and provides its fabulous timepieces with a fitting home in a top-class location.

“Männer, eure Zeit wird kommen.” In English: “Men, your time will come.” For weeks, these evocative words have adorned the fence around the renovation site at Zurich’s Bahnhofstrasse 61 and given a predominantly male clientele something to look forward to. But now that time has come and the new IWC boutique is about to open its doors. Visitors are invited to discover the fascinating worlds that surround the six watch families from IWC together with the world of watchmaking and the fascination of Haute Horlogerie. “Hardly anyone visits Zurich without coming to Bahnhofstrasse,” says Linus Fuchs, IWC Managing Director Switzerland. “We are delighted that we finally have the opportunity to present our philosophy and our mechanical masterpieces in a setting as exclusive as this one.” Visitors can look forward to viewing not only an extensive collection but also the very special models that are available only from IWC’s own boutiques.

Understated luxury
With a sales area of around 60 square metres at their disposal, IWC’s own interior designers have created an atmosphere that embodies the watches’ clear-cut design and the philosophy of engineering and innovation associated with the IWC brand. Dark wood, glass, chrome, leather and polished aluminium underline the brand’s technical aspirations and, combined together, create an atmosphere that is both elegant and inviting. “For the first time in Switzerland we’ve implemented the new boutique design with a new lounge area,” explains Linus Fuchs. The prestigious premises, built in 1909, provide a fitting, tradition-steeped setting for IWC’s watch families – the Pilot’s Watches, Portuguese, Ingenieur, Aquatimer, Da Vinci and Portofino –, whose roots likewise go way back into the 20th century.

New generation of display windows
IWC Schaffhausen’s new display window concept underlines the importance of the themed worlds that go hand in hand with its watch families. These include the history of aviation, on which the Pilot’s Watches are founded, the Aquatimer diver’s watch family, which takes us on a fascinating voyage to the depths of the world’s oceans, and the Da Vinci collection, a tribute to the eponymous universal genius of the Italian Renaissance. The Ingenieur models encapsulate advanced technology and engineering, while the picturesque little town of Portofino, which acted as magnet to the biggest names in show business in the 1950s and 1960s, provides the name for another much-loved watch family. But taking pride of place in the first window displays at Bahnhofstrasse 61 is the Pilot’s Watch line, which was completely revised this year and extended to include the five models of the TOP GUN collection. A variety of larger-than-life animated cockpit instruments and a simulated horizon provide a technically inspired backdrop to the popular Pilot’s Watches. Perfectly timed to coincide with the year of the Pilot’s Watches, IWC’s Zurich boutique is definitely ready for take-off.

zurich boutique map

—Bahnhofstrasse 61, Zurich, Schweiz

Zurich Boutique

View Map

Further information
IWC Schaffhausen
Romy Hebden
Public Relations Manager Switzerland
Tel. +41 (0)52 635 69 83
Mobile +41 (0)79 890 88 51
E-mail romy.hebden@iwc.com

IWC Schaffhausen
Uwe Liebminger
Department Manager Public Relations
Mobile +41 (0)79 957 72 52
E-mail uwe.liebminger@iwc.com

Explore More Articles
IWC Presents a Star Worthy Special Edition

To underscore its ongoing commitment as the Official ‘Festival-Time’ Partner of the Tribeca Film Festival®, the Swiss luxury watch manufacturer IWC Schaffhausen is launching the Pilot’s Watch Spitfire Chronograph Edition “Tribeca Film Festival 2014”. Read Article

The Hands That Point to Hope

For the eighth time, IWC Schaffhausen is supporting the good work carried out across the globe by the Laureus Sport for Good Foundation with a limited-edition timepiece in characteristic Laureus blue. Read Article

IWC Celebrates New Opening Under St Mark's Bell Tower in Venice

Swiss luxury watch manufacturer IWC Schaffhausen inaugurated its second boutique in Italy yesterday. The new home of IWC is located on the Piazza San Marco, the beating heart of one of the most famous and beautiful cities in the world, Venice. Read Article

IWC Watch Interntional cover 1/2014
SOLUTION COMPETITION WATCH INTERNATIONAL 1/2014

Solution to “Guess Who” competition WATCH INTERNATIONAL 4/2013, Mr. Hans Hass. Read Article