Date — 8 November, 2013

—IWC Filmmakers Dinner in Dubai, 10 December 2012

Dubai, 7 November 2013 – The Swiss luxury watch manufacturer IWC Schaffhausen and the Dubai International Film Festival (DIFF) today announced that IWC Friend of the Brand and Academy Award winner Cate Blanchett will head the IWC Filmmakers Award jury again this year. IWC and the DIFF also announced the shortlisted projects in the line-up for the USD 100,000 prize for the second IWC Filmmaker Award taking place on 7 December 2013 during the 10th edition of DIFF. The shortlisted projects are: Faiza Ambah’s “A Reverence for Spiders”, Hussain Alriffaei’s “Siege” written by Bahrainiauthor Ameen Saleh, Waleed Al Shehhi’s “Dolphins” written by UAE author Ahmed Salmeen, and Zeyad Alhusaini’s “How I Got There”.

The four projects in development will be assessed by a jury of international film industry experts, headed by Academy Award winner Cate Blanchett, who will consider the scripts and the overall potential of the projects. Speaking of the link between storytelling and IWC, Georges Kern, CEO of IWC Schaffhausen, says: “Storytelling is timeless, and stories are our most valuable legacy. With the IWC Filmmaker Award, we recognize storytellers and prize the most exciting voices in Gulf cinema, which is still an untapped resource for rich and unique stories. Cinema upholds and nourishes the fertile legacy of the region’s culture and allows audiences from around the world to delve into a world different from their own. It is an honour to embark on our second year with the award and contribute to local storytelling.” Maysoon Pachachi, who won the IWC Filmmaker Award 2012 for “Nothing Doing in Baghdad”, last year received the prize from IWC Friend of the Brand and head of the jury, Cate Blanchett, during the Filmmakers Dinner.

DIFF Chairman and Member of the IWC Filmmakers Jury, Abdulhamid Juma, said: “This year we received three times as many entries for the award as in 2012, which speaks for the numerous filmmakers in the region who are ready to take on a feature project and have already done considerable work in terms of putting together a team and financing. The award recognizes their vision and gives them a boost with seed money that will attract further investment. We look forward to congratulating the winning director and welcoming him or her back to DIFF with the finished project in future editions.”

The winner of the award will be announced during the 2013 festival at a gala dinner which is scheduled to take place on 7 December 2013.

Storytelling is timeless, and stories are our most valuable legacy.

—Georges Kern, CEO of IWC Schaffhausen


Faiza Ambah “A Reverence for Spiders”

Journalist-turned-filmmaker Faiza Ambah’s “A Reverence for Spiders” tackles father-daughter relations through the prism of religion and tradition. Omar, a father of two daughters, is so desperate for a son that he moves his family to America, where his wife can undergo fertility treatment. In a strange land, he begins to gain a better understanding of, and a deeper appreciation for, his daughters just when a tragic event threatens to separate them for good.


Hussain Alriffaei “Siege”

Hussain Alriffaei’s feature-length directorial debut “Siege”, written by established Bahraini author Ameen Saleh, is a nail-biting drama that sees a young girl alone in a house as sinister events unfold in the streets outside. Left to her own devices, she must decide where to run and whom to trust, relying only on her own wits as society deteriorates around her.

Zeyad Alhusain “How I Got There”

Experienced Kuwaiti director Zeyad Alhusain’s “How I Got There” is a dark story of a downward spiral that leads to the criminal underbelly of the Gulf. An eye-opening journey into a rarely explored side of Kuwaiti society, the film follows aimless Salim, who begins his criminal career by dabbling in alcohol sales and ends up fighting for his life against a gun-running mafia whose reach extends throughout the region.


Waleed Al Shehhi “Dolphins”

Written by author and poet Ahmed Salmeen and directed by award-winning Emirati Waleed Al Shehhi, “Dolphins” revolves around Fadel, an ambulance driver, who is divorced and has one son, Saud, who lives with his mother Kawthar. Saud lives in a state of uncertainty due to the separation of his parents, which leads him and his friend Hilal on an unusual adventure with an extraordinary outcome.

This year we received three times as many entries for the award as in 2012

—Abdulhamid Juma, DIFF Chairman and Member of the IWC Filmmakers Jury


The Dubai International Film Festival (DIFF) is the leading film festival in the region. Since its inception in 2004, the festival has served as an influential platform for Arab filmmakers and talent at an international level by spearheading the cinema movement in the region. The 10th edition of DIFF is set to take place from 6 to 14 December 2013. Dubai International Film Festival supports the Dubai, UAE Expo 2020 bid and is presented by The Investment Corporation of Dubai and held in association with Dubai Studio City. Dubai Duty Free, Emirates Airline and Madinat Jumeirah, home to the Dubai International Film Festival, are the principal sponsors of DIFF. The Festival is supported by the Dubai Culture & Arts Authority, the Hamdan Bin Mohammed Bin Rashid Al Maktoum International Photography Award and IWC Schaffhausen. For more and updated information about DIFF, please visit or join DIFF on Facebook, Twitter and YouTube.

Further Information

IWC Middle East & India
Caroline Poubelle
Marketing & Communication Manager
Tel. +971 4 307 4615

Explore More Articles
IWC Beijing International Film Festival
IWC Schaffhausen Celebrates Chinese Film At The Beijing International Film Festival

IWC Schaffhausen partnered with the Beijing International Film Festival (BJIFF) for the fourth time this year to celebrate the outstanding achievements of the Chinese film industry. Read Article

IWC Portofino Automatic Moon Phase 37 Edition “Laureus Sport for Good Foundation”
IWC Schaffhausen Celebrates Its Tenth Special Edition With Laureus

IWC Schaffhausen presents the Portofino Automatic Moon Phase 37 Edition “Laureus Sport for Good Foundation” to celebrate the Laureus World Sports Awards ceremony in Berlin. Read Article

IWC Tribeca Film Festival
IWC Celebrates Filmmaking At Annual Tribeca Film Festival Gala

At the Tribeca Film Festival® in New York, IWC Schaffhausen celebrated the art of filmmaking and showcased its support for emerging artists at the fourth annual “For the Love of Cinema” gala dinner. Read Article

IWC Portugieser Annual Calendar Edition “Tribeca Film Festival 2016”
IWC Schaffhausen’s Tribute To Tribeca Film Institute

IWC Schaffhausen’s dedicated passion for the world of film-making continues as it marks its fourth year as Official ‘Festival-Time’ Partner of the Tribeca Film Festival©. The Swiss watchmaker will again honour the festival with a special edition, the Portugieser Annual Calendar Edition “Tribeca Film Festival 2016”. Read Article