Date — 25 September, 2013
London, September 2013 – As Official Engineering Partner of the MERCEDES AMG PETRONAS Formula One™ Team, IWC Schaffhausen will host a series of Watchmaking Master-classes at the team’s global headquarters in Brackley and offer invited guests an exclusive behind-the-scenes factory tour. This experience will provide a fascinating insight into the parallels between the engineering in motorsport and watchmaking, with expert knowledge ‘on hand’ from both sides.
IWC Schaffhausen has been engineering time since 1868 and the Watchmaking Master-class is a unique opportunity to learn how to de-construct and re-construct one of IWC’s in-house manufactured watch movements, as well as viewing a selection of limited IWC haute horlogerie timepieces.
The Swiss luxury watch manufacturer IWC Schaffhausen has been appointed a partner of the BFI (British Film Institute) and the BFI London Film Festival in partnership with American Express® for 2014, 2015 and 2016. IWC will also be the headline sponsor of the BFI’s fundraising gala LUMINOUS in 2015. Read Article
At a media event organized today by Swiss watch manufacturer IWC Schaffhausen, brand ambassador Nico Rosberg replaced his customary race suit with a white coat and – as a participant in an exclusive watchmaking course – demonstrated his feel for technology and precision craftsmanship. Read Article
Academy Award winner and IWC Friend of the Brand Cate Blanchett presented the second IWC Filmmaker Award to Waleed Al Shehhi, for his film “Dolphins”. Swiss luxury watch manufacturer IWC Schaffhausen and the Dubai International Film Festival (DIFF) collaborated for the second consecutive year to give talented film-makers from the region the opportunity to win the award. Read Article
Three years ago, in the prestigious setting of Berlinskiy Dom, Swiss luxury watch manufacturer IWC Schaffhausen opened the doors of its first boutique in Moscow. The boutique has now reopened after considerable renovation and welcomes visitors to explore the world of haute horlogerie through IWC’s iconic timepieces. At the official opening ceremony yesterday evening, IWC Friends of the Brand Alexei Nemov and Sergey Mazaev shared the honour of cutting the ribbon together with IWC Brand Manager in Russia & CIS, Luc Rochereau. Read Article