Fine straps for fine watches

Santoni manufactures leather straps exclusively for IWC Schaffhausen

Date — 16 August, 2011

—The Italian high-end shoe manufacturer Santoni stands for premier quality and shares the same values as the Swiss watchmaking company, IWC Schaffhausen. This enables the two institutions to combine their knowledge and prestige in order to create unique products

Schaffhausen/Corridonia, August 2011 – Masters of their respective crafts, the Swiss watchmaking company IWC Schaffhausen and the Italian high-end shoe manufacturer Santoni stand for unique products of the highest quality. So why not team up? Already their partnership has resulted in straps manu factured by hand exclusively for IWC Schaffhausen.

“The values we share with Santoni form an ideal basis for working in partnership,” explains Georges Kern, CEO of IWC Schaffhausen. “We are particularly pleased that the extravagant Portofino Hand-Wound Eight Days from IWC is firmly held by these high-quality leather straps from Santoni.” The flagship of the latest generation of the Portofino watch family was unveiled to the public at this year’s SIHH watch show in Geneva. The appeal of the Portofino Hand- Wound Eight Days lies in its understated elegance, timeless beauty and precision craftsmanship. The exquisite designs from the renowned top-quality shoe manufacturer Santoni share the watch’s defining attributes. Fine Italian straps have been developed for fine watches – the unique product of a thoroughly successful cooperation. Giuseppe Santoni shares this conviction. He is the second generation to manage the company, and is also a long-standing fan and collector of IWC watches. “IWC Schaffhausen has proved an ideal partner for us, sharing our philosophy of excellence, perfection such as meticulous attention to detail, and our love of craftsmanship and beauty.”

—The Italian luxury brand Santoni is renowned for its elegant, handmade shoes. One of the most popular models is the men's shoe Wilson 7478 with its iconic Santoni double buckle

All variants of the Portofino Hand-Wound Eight Days are held by Santoni straps made exclusively for IWC Schaffhausen. They are available in two different shades of brown, as well as in black. Santoni processes the leather to have an exclusive patina before it even leaves the factory. In addition to this characteristic dyeing process, the exquisite straps are also recognisable from the orange-coloured leather lining, typical of Santoni. Furthermore, they come complete with pin clasps as standard; folding clasps are avail – able as an option.

Two companies combine highest expertise with first-class quality
IWC Schaffhausen and Santoni announced their cooperation at the beginning of 2011.
They plan to work together on various projects over a fiveyear period. To mark the start, Santoni is producing exclusive leather straps for the Portofino Hand-Wound Eight Days from IWC Schaffhausen.

—A special patina and the wonderful gradation of colours are the hallmarks of leather goods from Santoni
—Shoe manufacturer Santoni owes its position in the upper luxury segment to its unique and highly complex sewing and dyeing techniques. Now, thanks to cooperation with IWC Schaffhausen, this expertise has been extended to the leather straps for the Portofino Hand-Wound Eight Days

IWC Schaffhausen has proved an ideal partner for us, sharing our philosophy of excellence, perfection such as meticulous attention to detail, and our love of craftsman ship and beauty

The companys

IWC Schaffhausen
With a clear focus on technology and development, the Swiss watch manufacturer IWC Schaffhausen has been producing watches of lasting value since 1868. The company has gained an international reputation based on a passion for innovative solutions and technical ingenuity. One of the world’s leading brands in the luxury watch segment, IWC crafts masterpieces of Haute Horlogerie at its finest, combining engineering and precision with exclusive design.

Founded in Corridonia, Italy, by Andrea Santoni and his wife Rosa in 1972, Santoni is synonymous with the most exclusive shoes of the highest quality. Distinctive features of every model are the handmade stitching and the famous “anti- catura”, the painstaking, multi-layered colouring process of the leather. The entire collection is developed and manufactured at the company’s headquarters in Corridonia. The renowned Italian top-quality shoe manufacturer employs several hundred people and sells elegant models in its own boutiques and via the world’s most exclusive malls.

Further information

IWC Schaffhausen
Uwe Liebminger
Department Manager Public Relations
Mobile +41 (0)79 957 72 52

Gloria Biribei
Marketing Manager
Mobile +39 331 621 78 22

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