IWC Schaffhausen Inaugurates First Brazilian Boutique

Date — 15 November, 2012


IWC Schaffhausen celebrated the grand opening of its boutique in the luxury shopping mall, JK Iguatemi in São Paulo.

The event offered a night full of entertainment, with special guest and Friend of the Brand, soccer superstar Luís Figo, as well as actor Murilo Benicio, in attendance. Throughout the night, fans of good music were also treated to the sounds of renowned Dj Marina Diniz.

Many would say that São Paulo is the essence of modernity and seemingly the perfect place to unveil the very first IWC boutique in all of South America. The boutique offers guests a journey into the charming worlds that surround IWC’s watch families, together with the allure of watchmaking and haute horlogerie. The warm and exquisite ambience was achieved through meticulous designs with an emphasis on details including dark wood, polished metals, chrome accents, and leather, all effortlessly reflecting the brand’s philosophy and craftsmanship. With the promise of exceptional service to add to its already fascinating atmosphere, IWC’s new boutique offers a supreme shopping experience to all of its customers.

—Shopping JK Iguatemi Av. Presidente Juscelino Kubitschek, 2041 – Loja 128 Vila Olímpia, São Paulo

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A Night to Remember
As the night unfolded, the key attraction for many of the guests and watch enthusiasts was the variety of timepieces available. Guests had the chance to view IWC’s extensive collection, along with a timepiece limited to 25 pieces, the Big Pilot’s Watch Perpetual Calendar Boutique Edition Brazil in rose gold, exclusively available at the new boutique. “We are delighted to unveil the new IWC boutique in São Paulo and would also like to invite new guests to enhance their knowledge of the brand’s established philosophy and history.” said Michel Cheval, Regional Director of Latin America and the Caribbean. Dj Marina Diniz performed throughout the night as enthusiastic guests and stars mingled and had a fantastic time.

Further Information

IWC Latin America & Caribbean
Andrea Schellmoser
Marketing and Communications Director
Tel. +1 305 441 5667

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