FOR THE LOVE OF SPORT: SPORTS CELEBRITIES AND INFLUENCERS PUSH THE PEDALS FOR LAUREUS

Date2017-02-14T16:12:35

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Schaffhausen, 14 February 2017 – IWC Schaffhausen celebrated the Laureus World Sports Awards in Monaco in the company of celebrities and influencers from the world of sports. The highlights of the event included a bike tour with the FORMULA ONE world champion Nico Rosberg and the official launch of the Da Vinci Chronograph Edition “Laureus Sport for Good Foundation”. Limited to 1,500 watches, this timepiece with its blue dial and back engraving is the 11th special edition to be launched by IWC as part of its commitment to the Laureus Sport for Good Foundation. Some of the proceeds from sales are used to help to support the foundation’s sports projects for children and adolescents.

Eliminating prejudice, breaking down barriers and improving school achievements: these are just three of many benefits sports can bring. Since 1999, the Laureus Sport for Good Foundation has been harnessing the integrative force of sport to bring about social change and offer more promising future prospects for disadvantaged children and adolescents. The charitable organization has provided financial support for over 150 sports projects in 35 countries to date – for instance, PeacePlayers International, a project that actively encourages Greek-Cypriot and Turkish-Cypriot boys and girls in the divided country of Cyprus to play basketball together. “I’ve witnessed for myself the positive energy sport can unleash in many of the Laureus projects. We are proud to support this foundation; it is a cooperation that allows us to bring about lasting changes in the lives of thousands of children and adolescents,” explains Christoph Grainger-Herr, the new CEO of IWC Schaffhausen.

Chris Grainger-Herr, Jan Frodeno, Fabian Cancellara
—Jan Frodeno, Fabian Cancellara, IWC CEO Chris Grainger-Herr

I’ve witnessed for myself the positive energy sport can unleash in many of the Laureus projects. We are proud to support this foundation; it is a cooperation that allows us to bring about lasting changes in the lives of thousands of children and adolescents

—IWC CEO Christoph Grainger-Herr

JOINING FORCES FOR A GOOD CAUSE

As part of its efforts to spread the word about the values promoted by Laureus and in order to raise public aware ness of its work, IWC organized a bike tour in Monaco. Celebrities and influencers from the world of sports were invited to the event, where they discussed some of the current charity projects. Among those taking part were Laureus ambassadors such as the FORMULA ONE world champion Nico Rosberg, the double Olympian champion cyclist Fabian Cancellara and the Ironman World Champion Jan Frodeno. The 30 kilometres from Monaco to Ventimiglia were also traversed by the extreme cyclist Patrick Seabase as well as Nadine Rieder, Sofia Wiedenroth and Morgane Such from the AMG Rotwild Mountainbike Racing Team. They were joined by the influencers Jessica Kahawaty, Nel-Olivia Waga and Linda Mutschlechner.

THREE NEW ATHLETES ACCEPTED INTO THE LAUREUS WORLD SPORTS ACADEMY

Each year, the Laureus foundation organizes the Laureus World Sports Awards to honour the most successful athletes and raise awareness of its projects. The winners are decided by members of the Laureus World Sports Academy. Three former athletes were also newly accepted into this circle, which now includes 61 sporting legends: Swiss cyclist Fabian Cancellara, Dutch footballer Ruud Gullit and Scottish track cyclist Sir Chris Hoy. The new members received a Da Vinci Chronograph Edition “Laureus Sport for Good Foundation” (Ref. IW393402) from the IWC CEO Christoph Grainger-Herr in Monaco.

Nico Rosberg
—Nico Rosberg

HIGH-PROFILE STARS COME OUT FOR THE LAUREUS AWARDS NIGHT

The Laureus World Sports Awards returned to its roots this year. The inaugural award ceremony was held in Monaco in 2000 and saw the former Laureus President Nelson Mandela laying the foundation for the global Laureus movement. Appearing at the festive gala in the “Salle des Etoiles” at the Monte-Carlo Sporting were numerous sports stars and VIP guests, including Boris Becker, Serhij Bubka, Michael Johnson, Mika Häkkinen and Katarina Witt. Many of them answered the appeal made by the #sneakersforgood campaign and stepped onto the red carpet in trainers. The shoes are being signed and will be auctioned at a later stage, with the proceeds going to sports projects organized by Laureus worldwide.

Further information

Clemens von Walzel
Department Manager Public Relations
Tel. +41 (0)52 235 79 29
E-mail clemens.vonwalzel@iwc.com

Da Vinci Chronograph Edition
"Laureus Sport for Good Foundation"

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