Date — 14 July, 2014
Hong Kong, 14 July 2014 – The Swiss luxury watch manufacturer IWC Schaffhausen unveils its redesigned Elements Boutique in Hong Kong. After extensive refurbishment, the newly reopened boutique provides a unique experience for connoisseurs who appreciate the fine art of watchmaking.
First opened in 2007, the Elements Boutique now reopens its doors for its discerning customers in Hong Kong. “The reopening of our Elements Boutique is an exciting moment for us, as its new architecture expresses the company’s sophisticated spirit and brand values such as engineering excellence, masculinity and innovation,” comments Benoit de Clerck, Managing Director of IWC North East Asia.
In the entrance area, three stunning display windows greet guests with enticing visuals that showcase IWC’s product families, embodying the soul of and telling the story behind each of the collections. The newly renovated boutique embodies the brand’s core values and reflects the world of haute horlogerie in its luxurious finishes, sophisticated lighting and polished metal surfaces. The combination of these features creates a stylish and elegant haven over 63 square metres. Inside the boutique, visitors are invited to discover IWC’s haute horlogerie creations, which reflect the quality of the craftsmanship and dedication to perfection that go into each timepiece.
The boutique provides the full range of IWC’s product families. A spacious private lounge with a separate exhibition area creates a relaxed ambience for guests to further explore the watches in depth, providing IWC’s discerning customer with a unique and tailor-made watch purchase experience. The IWC Elements Boutique continues to reveal compelling insights into the IWC brand and its values while taking its valued visitors on an inspirational voyage into the fascinating and multifaceted worlds of luxury watchmaking and design.
—1 Austin Rd West, Tsim Sha Tsui, Kowloon, Hong Kong
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