IWC Celebrates New Opening Under St Mark's Bell Tower in Venice

Date — 28 March, 2014

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Venice, 28 March 2014 – Swiss luxury watch manufacturer IWC Schaffhausen inaugurated its second boutique in Italy yesterday. The new home of IWC is located on the Piazza San Marco, the beating heart of one of the most famous and beautiful cities in the world, Venice. The ribbon-cutting ceremony was led by Beppe Ambrosini, Brand Manager of IWC Italy, and witnessed by a group of selected VIP guests.

Following last year’s opening of its first Italian boutique in Rome, IWC Schaffhausen has now also opened its doors in Venice, in the heart of the city’s Piazza San Marco. The newest addition to IWC’s expanding retail network is situated at a prestigious address, opposite the famous bell tower of St Mark’s Basilica.

“We are honoured to officially inaugurate our Venice boutique in one of the most famous squares in the world. We invite our guests to indulge in our fine watch collection in this historic and beautiful building,” commented Beppe Ambrosini, Brand Manager of IWC Italy.

—Piazza San Marco 43, 30124 Venezia

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The 60 selected guests invited to the grand opening, among them representatives of Venetian cultural, economic and business life, had the opportunity to visit the boutique inside one of Venice’s historic palaces, dating back to the 16th century, and to admire its original architectural characteristics. The historic features of the building have been respected, maintaining the original vaults, frescos and the staircase by Venetian architect Mario Venturini dating back to the 1950s. “We are pleased to celebrate the opening of our second Italian boutique in Venice, a city known worldwide for its architectural beauty and its immense cultural and artistic heritage that continues to make it a sought-after destination for international tourism year after year,” added Georges Kern, CEO of IWC Schaffhausen.

After the ribbon-cutting ceremony, hosted by Hannes Pantli, member of the IWC Board, and by Beppe Ambrosini, Brand Manager of IWC Italy, the guests moved on to the elegant Club del Doge restaurant inside the Gritti Palace, one of the oldest and most renowned hotels in Venice. Here they had the chance to watch an exclusive live cooking show by chef Daniele Turco from the celebrated Gritti Epicurean School. The dinner was accompanied by the performance of Gabriella Compagnone, a sand artist known in Italy and throughout Europe, who enchanted guests with her talent of combining music with sand images that change and evolve in a process of constant transformation.

Contact the Boutique

Tel. +39 041 884 2451
E-mail boutique.venezia@iwc.com

Further Information

IWC Italy
Cristina Muzio
Public Relations Manager
Tel. +39 02 302 66 54
E-mail cristina.muzio@iwc.com

IWC Schaffhausen
Nicole Bänninger
Department Manager Public Relations
Tel. +41 (0)52 635 69 29
E-mail nicole.baenninger@iwc.com

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