Date — 11 April, 2012
Last night, IWC was pleased to participate in an event preceding the upcoming ultra cycling race, Tortour. A testament to human endeavor and endurance, Tortour is easy to liken to The Everest of cycling.
A screening of a movie called “It’s All About…” illustrated just how extreme the challenge is for its athletes. The movie portrayed 6 cyclists in different races, it included IWC friend Daniel Wyss. During these races, athletes endure the most extreme conditions and labor intensely to complete runs of up to two days straight (48 hour rides). The finish line a goal reached only by very few. In fact, according to the film, fewer people complete ultra cycling races a year than actually climb Mount Everest.
Wyss, a hero of Tortour and of ultimate cycling challenges around the globe, is not at all deterred by past intensity. He showed great excitement for the race to come. We wish him, and all participants, all the best from Schaffhausen.
IWC Schaffhausen sets up another milestone in its commitment to filmmaking. As official partner of the Festival du Film Francophone d’Angoulême, the Swiss luxury watch manufacturer now promotes French-speaking films from various countries including France, Belgium, Luxembourg, Canada, Switzerland, Africa and the Middle East. Read Article
IWC Schaffhausen has created a seductive range of partners’ watches to grace its Portofino collection. The Portofino Automatic and the smaller Portofino Automatic 37 have formed a bond and together set off their respective attractions to their best advantage. Read Article
After almost 72,000 kilometres, IWC-sponsored Abu Dhabi Ocean Racing (ADOR), led by Skipper and two-time Olympic silver medallist Ian Walker, has emerged as the victor in the Volvo Ocean Race 2014–15. Read Article
IWC Schaffhausen’s role as official partner of the Passione Caracciola rally is a further expression of the company’s passion for motor racing at its classic best. Read Article