Date — 11 April, 2012
Last night, IWC was pleased to participate in an event preceding the upcoming ultra cycling race, Tortour. A testament to human endeavor and endurance, Tortour is easy to liken to The Everest of cycling.
A screening of a movie called “It’s All About…” illustrated just how extreme the challenge is for its athletes. The movie portrayed 6 cyclists in different races, it included IWC friend Daniel Wyss. During these races, athletes endure the most extreme conditions and labor intensely to complete runs of up to two days straight (48 hour rides). The finish line a goal reached only by very few. In fact, according to the film, fewer people complete ultra cycling races a year than actually climb Mount Everest.
Wyss, a hero of Tortour and of ultimate cycling challenges around the globe, is not at all deterred by past intensity. He showed great excitement for the race to come. We wish him, and all participants, all the best from Schaffhausen.
A unique piece by the Swiss luxury watch manufacturer IWC Schaffhausen was among the timepieces under the hammer at the Sotheby’s Geneva auction of Important Watches. The unique Big Pilot’s Watch Perpetual Calendar Edition “Le Petit Prince” in platinum (Ref. IW502801) was sold for CHF 173,000. Together with the Antoine de Saint-Exupéry Youth Foundation, IWC is using the proceeds to support the construction of a school with a library in Cambodia, thereby contributing to the fight against illiteracy. Read Article
The exhilarating joy of sport is captured in the imaginative design produced by a 12-year-old Sri Lankan boy which has been engraved on the back of a limited edition IWC Schaffhausen watch. A defined percentage of the earnings of the limited Edition are invested in the support of Laureus Projects. Read Article
The Swiss luxury watch manufacturer IWC Schaffhausen and the Dubai International Film Festival (DIFF) today announced that IWC Friend of the Brand and Academy Award winner Cate Blanchett will head the IWC Filmmakers Award jury again this year. IWC and the DIFF also announced the shortlisted projects in the line-up for the USD 100,000 prize for the second IWC Filmmaker Award taking place on 7 December 2013 during the 10th edition of DIFF. Read Article
IWC Schaffhausen announces an exclusive three week High Horology exhibition in association with Watches of Switzerland, from 4th – 22nd November. The exhibition will rotate around three, central London Watches of Switzerland stores and will offer clients an exclusive opportunity to view a selection of limited pieces from IWC Schaffhausen. Read Article