Date — 11 April, 2012
Last night, IWC was pleased to participate in an event preceding the upcoming ultra cycling race, Tortour. A testament to human endeavor and endurance, Tortour is easy to liken to The Everest of cycling.
A screening of a movie called “It’s All About…” illustrated just how extreme the challenge is for its athletes. The movie portrayed 6 cyclists in different races, it included IWC friend Daniel Wyss. During these races, athletes endure the most extreme conditions and labor intensely to complete runs of up to two days straight (48 hour rides). The finish line a goal reached only by very few. In fact, according to the film, fewer people complete ultra cycling races a year than actually climb Mount Everest.
Wyss, a hero of Tortour and of ultimate cycling challenges around the globe, is not at all deterred by past intensity. He showed great excitement for the race to come. We wish him, and all participants, all the best from Schaffhausen.
Academy Award winner and IWC Friend of the Brand Cate Blanchett presented the second IWC Filmmaker Award to Waleed Al Shehhi, for his film “Dolphins”. Swiss luxury watch manufacturer IWC Schaffhausen and the Dubai International Film Festival (DIFF) collaborated for the second consecutive year to give talented film-makers from the region the opportunity to win the award. Read Article
Three years ago, in the prestigious setting of Berlinskiy Dom, Swiss luxury watch manufacturer IWC Schaffhausen opened the doors of its first boutique in Moscow. The boutique has now reopened after considerable renovation and welcomes visitors to explore the world of haute horlogerie through IWC’s iconic timepieces. At the official opening ceremony yesterday evening, IWC Friends of the Brand Alexei Nemov and Sergey Mazaev shared the honour of cutting the ribbon together with IWC Brand Manager in Russia & CIS, Luc Rochereau. Read Article
A unique piece by the Swiss luxury watch manufacturer IWC Schaffhausen was among the timepieces under the hammer at the Sotheby’s Geneva auction of Important Watches. The unique Big Pilot’s Watch Perpetual Calendar Edition “Le Petit Prince” in platinum (Ref. IW502801) was sold for CHF 173,000. Together with the Antoine de Saint-Exupéry Youth Foundation, IWC is using the proceeds to support the construction of a school with a library in Cambodia, thereby contributing to the fight against illiteracy. Read Article
The exhilarating joy of sport is captured in the imaginative design produced by a 12-year-old Sri Lankan boy which has been engraved on the back of a limited edition IWC Schaffhausen watch. A defined percentage of the earnings of the limited Edition are invested in the support of Laureus Projects. Read Article