Date — 11 April, 2012
Last night, IWC was pleased to participate in an event preceding the upcoming ultra cycling race, Tortour. A testament to human endeavor and endurance, Tortour is easy to liken to The Everest of cycling.
A screening of a movie called “It’s All About…” illustrated just how extreme the challenge is for its athletes. The movie portrayed 6 cyclists in different races, it included IWC friend Daniel Wyss. During these races, athletes endure the most extreme conditions and labor intensely to complete runs of up to two days straight (48 hour rides). The finish line a goal reached only by very few. In fact, according to the film, fewer people complete ultra cycling races a year than actually climb Mount Everest.
Wyss, a hero of Tortour and of ultimate cycling challenges around the globe, is not at all deterred by past intensity. He showed great excitement for the race to come. We wish him, and all participants, all the best from Schaffhausen.
IWC Schaffhausen announces an exclusive pop-up exhibition in The Watch Gallery at Selfridges Wonder Room, from June 24th. The exhibition celebrates the completely remodelled 2013 Ingenieur watch collection, as well as the new engineering partnership with the MERCEDES AMG PETRONAS Formula One™ Team. Read Article
Swiss luxury watch manufacturer IWC Schaffhausen hosted another of its glamorous evening events during the Cannes International Film Festival. At an exclusive “For the Love of Cinema” dinner, IWC celebrated with Friends of the Brand and other world-famous celebrities including actors Naomi Watts, Eric Dane and Christoph Waltz, top model Karolina Kurkova, gallery owner Tim Jefferies, musicians John Helliwell and Aloe Blacc and racing driver Lewis Hamilton. Read Article
View the new Ingenieur watch collection at Harrods in the Fine Watch Room. Read Article
IWC Schaffhausen is renowned not only for its luxury watches, but also for its long-standing passion for the world of film-making. As new sponsor of the third International Film Festival in Beijing (BJIFF), the Swiss watch manufacturer hosted an exclusive “For the Love of Cinema” gala event for some 200 VIP guests and celebrities from around the world. Read Article
