IWC Gets Ready for the Tortour Ultra Cycling Race 2012

Date — 11 April, 2012

Share:

Last night, IWC was pleased to participate in an event preceding the upcoming ultra cycling race, Tortour. A testament to human endeavor and endurance, Tortour is easy to liken to The Everest of cycling.

A screening of a movie called “It’s All About…” illustrated just how extreme the challenge is for its athletes. The movie portrayed 6 cyclists in different races, it included IWC friend Daniel Wyss. During these races, athletes endure the most extreme conditions and labor intensely to complete runs of up to two days straight (48 hour rides). The finish line a goal reached only by very few. In fact, according to the film, fewer people complete ultra cycling races a year than actually climb Mount Everest.

Wyss, a hero of Tortour and of ultimate cycling challenges around the globe, is not at all deterred by past intensity. He showed great excitement for the race to come. We wish him, and all participants, all the best from Schaffhausen.

Explore More Articles
IWC Library Opening Brazil
Adriana Lima Cuts the Ribbon on “The Little Prince” Library in Children’s Hospital

Swiss watch manufacturer IWC Schaffhausen and brand ambassador Adriana Lima today inaugurated the new recreation areas and a modern library at the children’s hospital in Curitiba, Brazil. Read Article

IWC Beijing International Film Festival
IWC Schaffhausen and Beijing International Film Festival Celebrate 3rd Year of Partnership

IWC Schaffhausen was back at the Beijing International Film Festival (BJIFF) and demonstrated its passion for the world of film by resuming its role as official sponsor and partner of the fifth BJIFF for the third time in a row. Read Article

IWC Tribeca Film Festival
IWC Celebrates Filmmaking at Annual Tribeca Film Festival® Gala

At the Tribeca Film Festival® in New York, IWC Schaffhausen toasted the art of filmmaking and showcased their support for emerging artists at the third annual “For the Love of Cinema” gala dinner. Read Article

IWC Ingenieur Automatic Edition “Laureus Sport for Good Foundation”
Engineered by IWC – Designed by Children

At the Laureus World Sports Awards in Shanghai, IWC Schaffhausen presented the limited special edition watch Ingenieur Automatic Edition “Laureus Sport for Good Foundation”, with the characteristic Laureus blue on the dial. Read Article