Date — 11 April, 2012
Last night, IWC was pleased to participate in an event preceding the upcoming ultra cycling race, Tortour. A testament to human endeavor and endurance, Tortour is easy to liken to The Everest of cycling.
A screening of a movie called “It’s All About…” illustrated just how extreme the challenge is for its athletes. The movie portrayed 6 cyclists in different races, it included IWC friend Daniel Wyss. During these races, athletes endure the most extreme conditions and labor intensely to complete runs of up to two days straight (48 hour rides). The finish line a goal reached only by very few. In fact, according to the film, fewer people complete ultra cycling races a year than actually climb Mount Everest.
Wyss, a hero of Tortour and of ultimate cycling challenges around the globe, is not at all deterred by past intensity. He showed great excitement for the race to come. We wish him, and all participants, all the best from Schaffhausen.
IWC Schaffhausen partnered with the Beijing International Film Festival (BJIFF) for the fourth time this year to celebrate the outstanding achievements of the Chinese film industry. Read Article
IWC Schaffhausen presents the Portofino Automatic Moon Phase 37 Edition “Laureus Sport for Good Foundation” to celebrate the Laureus World Sports Awards ceremony in Berlin. Read Article
At the Tribeca Film Festival® in New York, IWC Schaffhausen celebrated the art of filmmaking and showcased its support for emerging artists at the fourth annual “For the Love of Cinema” gala dinner. Read Article
IWC Schaffhausen’s dedicated passion for the world of film-making continues as it marks its fourth year as Official ‘Festival-Time’ Partner of the Tribeca Film Festival©. The Swiss watchmaker will again honour the festival with a special edition, the Portugieser Annual Calendar Edition “Tribeca Film Festival 2016”. Read Article