Date — 2016-06-29T12:16:48
Milan, 29 June 2016 – IWC Schaffhausen has inaugurated its third Italian boutique at Via Montenapoleone 1, in the heart of Milan’s luxury shopping area. IWC Brand Ambassador Pierfrancesco Favino and television host and actress Alessia Marcuzzi were present to cut the ribbon in the exclusive setting of the fashion district. The Swiss luxury watch manufacturer used the occasion to introduce the exclusive Portugieser Chronograph Rattrapante Edition “Boutique Milano” (Ref. IW371215), which is limited to 100 pieces. The ribbon-cutting ceremony was followed by an exclusive gala dinner prepared by the Michelin-starred chef Andrea Berton.
The Swiss luxury watch manufacturer chose Milan as the location for its third Italian boutique, after Rome and Venice, to present its mechanical masterpieces.
Pierfrancesco Favino, IWC Brand Ambassador, Alessia Marcuzzi, television host and actress, and the actress Anna Ferzetti, together with Beppe Ambrosini, Brand Manager IWC Italy, and Hannes Pantli, Board Member of IWC, cut the ribbon of the IWC boutique in Via Montenapoleone.
The Swiss Maison celebrated the opening of its Milan boutique in the presence of some of the most important representatives of the Italian business world with an exclusive gala dinner at Ristorante Berton, one of the best-known locations in Porta Nuova, surrounded by the attractive setting of the new Milan skyline. “We are honoured to officially inaugurate the Milan boutique. Milan is a city that reflects luxury par excellence, where everything is fast and dynamic, but that still appreciates the marking of time and the elegance of wristwatches. We welcome our guests to share a unique and unforgettable evening with them, and we take this opportunity to present a special edition of the Portugieser Rattrapante dedicated to our new boutique”, said Beppe Ambrosini, Brand Manager IWC Italy, during the gala dinner.
Hannes Pantli, Board Member of IWC, Beppe Ambrosini, Brand Manager IWC Italy, Alessia Marcuzzi, television host and actress, and Pierfrancesco Favino, actor and IWC Brand Ambassador
Beppe Ambrosini, Brand Manager IWC Italy
Brand Ambassador Pierfrancesco Favino and Chef Andrea Berton
Actor Pierfrancesco Favino, Beppe Ambrosini, Brand Manager IWC Italy, and television host and actress Alessia Marcuzzi
This evening, IWC Schaffhausen presented for the first time a limited and exclusive edition of 100 pieces of its most iconic watch: the Portugieser Chronograph Rattrapante Edition “Boutique Milano” (Ref. IW371215). This timepiece is the successor to the highly successful model that was proposed for the last time in 2006 and has attracted numerous admirers. The Portugieser Chronograph Rattrapante Edition “Boutique Milano” features the characteristic third button for the rattrapante mechanism and a red gold case, a blue dial with tachymetric scale and telemetric scale and a black alligator leather strap. The inscription of the limited edition “01/100” on the case back of the watch, together with the incision that evokes the “Biscione”, the grass snake, of the Milanese Visconti family, the symbol and emblem of the city, further seals the connection with Milan.
—Via Montenapoleone 1, Milan, Italy
Andrea Berton, the renowned Michelin-starred chef and IWC Brand Ambassador, personally presented an haute cuisine menu specially conceived for the evening, composed of refined and sophisticated dishes which reflect the values of the Swiss watch manufacturer: timeless elegance and innovation. The guests toasted with a fine selection of sparkling wines produced by the Ferrari Trento Winery, skilfully selected to enhance the courses served and to celebrate the opening of the IWC boutique in Milan in style.
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