Date — 2 April, 2014
New York, April 2, 2014 – To underscore its ongoing commitment as the Official ‘Festival-Time’ Partner of the Tribeca Film Festival®, the Swiss luxury watch manufacturer IWC Schaffhausen is launching the Pilot’s Watch Spitfire Chronograph Edition “Tribeca Film Festival 2014”. The timepiece is an exceptional tribute to the renowned New York based festival, to be produced in a limited number of 100 and exclusively available for purchase in IWC boutiques within the US.
“Filmmaking is an important medium for storytelling, and the Tribeca Film Festival has provided a significant platform for New York City to celebrate this special art form,” says IWC CEO Georges Kern. “The filmmaking industry and our company are very similar in their respective quests for perfection in terms of craftsmanship and technical excellence, both with a profound storytelling element. For many years, IWC Schaffhausen has had a custom of partnering with renowned film festivals across the globe, notably in Beijing, Zurich, London and Dubai. We are particularly proud to partner with the Tribeca Film Festival. Given that this is the home country of our company’s founder, Florentine Ariosto Jones, it is especially meaningful for us to contribute to the art of storytelling in this community.”
This marks the second year of the ongoing collaboration between IWC Schaffhausen and the Tribeca Film Festival. To represent its commitment to the art of filmmaking, to honor the Festival, and to support the Tribeca-affiliated nonprofit organization, the Tribeca Film Institute, IWC is producing the Pilot’s Watch Spitfire Chronograph Edition “Tribeca Film Festival 2014” in stainless steel in a limited edition of 100 (Ref. IW387810), together with a unique piece in 18-carat red gold (Ref. IW387811). The latter will be available exclusively at an auction from the luxury timepiece auction house Antiquorum on April 9, 2014. The entire proceeds from the auction will go toward the Tribeca Film Institute.
The Pilot’s Watch Spitfire – first introduced in 2003 and named after the legendary single propeller aircraft of the same name – is a masterpiece of technology, timeless elegance, and an emblem of valor and strength. Equipped with the IWC-manufactured 89365 caliber, the self-winding chronograph features a stopwatch function with minutes and seconds as well as a flyback function. The Pilot’s Watch Spitfire Chronograph Edition “Tribeca Film Festival 2014” (Ref. IW387810) is an especially modern classic and a stylish tribute piece with rich Bordeaux subdials contrasting luxuriously against the slate-colored dial. A unique engraving on the stainless-steel case back commemorates the Tribeca Film Festival. The 100-piece limited edition will be exclusively available at IWC boutiques in the US.
“We are honored that IWC Schaffhausen has once again dedicated an exceptional timepiece to the festival,” says Jon Patricof, President and COO of the Tribeca Enterprises. “It is gratifying for us to continue this relationship in a joint mission to celebrate film with a partner who has shown such a clear passion and dedication to the industry as IWC.”
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