Date — 2013-05-23T17:02:25
London, May 2013 – IWC Schaffhausen announces an exclusive pop-up exhibition in The Watch Gallery at Selfridges Wonder Room, from June 24th. The exhibition celebrates the completely remodelled 2013 Ingenieur watch collection, as well as the new engineering partnership with the MERCEDES AMG PETRONAS Formula One™ Team.
A UK exclusive showcasing performance engineering at its best, IWC Schaffhausen is exhibiting their new 2013 Ingenieur watch collection, which draws inspiration from the materials typically used in motorsport, (including carbon fibre, ceramic and titanuium), in Selfridges’ Wonder Room, for a period of two weeks, commencing June 24th. Since 2004, IWC Schaffhausen and the MERCEDES AMG PETRONAS Formula One™ Team have forged a strong partnership. The precision, efficiency and manufacturing quality of AMG cars and IWC’s Ingenieur watches, hold an irresistible appeal for technology enthusiasts.
Transforming the Wonder Room’s concept store into a virtual wind tunnel, a first in the UK within a department store, IWC is taking consumers on a journey which offers an exclusive ‘behind the scenes’ glimpse into the synergies between watches and automotive performance engineering. The exhibition will focus on the ‘customer experience’, with a MERCEDES AMG PETRONAS Formula One™ simulator showcar, allowing visitors to immerse themselves into the dynamic world of racing. This will be the first time that the new Ingenieur collection from IWC is available to view in its entirety in the UK, with the exclusive unveiling of the Ingenieur Constant-Force Tourbillon (Ref. 5900) timepiece.
With the exhibition coinciding with the British Grand Prix at Silverstone, visitors will be guaranteed a taster of the excitement and action from the starting line.
Georges Kern, CEO of IWC Schaffhausen, commented on the global partnership with the MERCEDES AMG PETRONAS Formula One™ Team: “The engineers who work within our two companies have many things in common. They share a passion for precision technology and innovation. They are the heroes behind the scenes: their craftsmanship and expertise with high technology lay the foundations for our success. Their pioneering spirit and know-how push the boundaries of mechanical engineering and continuously redefine the achievements of precision technology. The two companies have a name for this untiring quest for perfection: performance engineering.”
Visit IWC at The Watch Gallery to discover the Ingenieur collection and book your place on the simulator.
In addition to the remodelled Ingenieur collection which will be on display, visitors will also be able to view vintage Ingenieur timepieces, orginating from the 1950’s. By pursuing the motto “Progress results from continuous change”, the Ingenieur embodies the philosophy of the Schaffhausen based watch manufacturer. The cool, functional exterior housed a movement with a wealth of sophisticated technology. The more outstanding features included the first bidirectional automatic winding system and protection against magnetic fields. The timepieces very soon came to stand for precision and reliability. Thanks to their rugged qualities, the Ingenieur models not only appealed to technicians but also gradually found favour with sportsmen and globetrotters. In 2013, to coincide with the relaunch of the Ingenieur collection, this trend has logically taken IWC to a sporting discipline that brings together all three attributes: Formula One racing.
Georges Kern sums up the major relaunch of the Ingenieur watches as follows: “The new Ingenieur collection boasts three distinct quality features: first-class IWC-manufactured movements, sophisticated functions and typical materials used in the automotive industry.” IWC Schaffhausen’s CEO continues: “Some of the in-house movements bear witness to the inventive spirit of our watchmakers. These include the highly complex 94800 calibre with its constant-force mechanism and the 89802 calibre with the quick-action switch. With complications like the tourbillon, perpetual calendar, digital big date and moon phase display, the Ingenieur family takes its place in the upper echelons of haute horlogerie.”
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