Date — 19 October, 2012
Hong Kong, 18 October 2012 – IWC Schaffhausen opened a new boutique in the Mall at Pacific Place – an iconic address in Hong Kong. Following the success of the IWC 1881 Heritage Flagship Boutique and its unique design concept, the new boutique provides yet another opportunity for customers to experience IWC’s fascinating product families in Hong Kong at one of the world’s most luxurious shopping destinations.
Located in the heart of Hong Kong, the new IWC boutique at Pacific Place is integrated in a modern commercial, retail and hospitality complex showcasing innovative architecture and contemporary luxury. “These surroundings provide a perfect new home for IWC Schaffhausen’s exquisite timepieces”, says IWC CEO Georges Kern. “Conceptualized by our own interior designers, our boutiques establish a generous and emotional ambiance, which represents the company’s spirit and philosophy.”
A unique design concept
The design concept of the new, 52-square-metre boutique unites the distinct architecture and styling of the six product families – Pilot’s Watches, Portuguese, Ingenieur, Aquatimer, Da Vinci, and Portofino – within one corporate bracket representing the brand. From the worlds of aviation to navigation, IWC’s timepieces come to life thanks to dedicated showcases where clients can experience the stories around the products through artefacts, pictures, books and media. Two distinct moods are created with the use of material: The technical mood represents IWC’s engineering heritage and is translated into shades of white, grey and black with accents of brushed and polished metal; while the warm mood in the lounges represents the product worlds of IWC and is brought to life through different shades of wood, soft rugs and fabrics,
as well as through chrome accents.
A new home to exclusive timepieces
The exquisite ambience of IWC’s new boutique goes along with high-quality service to exceed customer expectations and create a unique shopping experience. Another major attraction for visitors and watch aficionados is the range of editions exclusively available in IWC boutiques. With full attention given to detail, quality and craftsmanship, IWC’s timepieces have found a suitable new home in one of the world’s most luxurious shopping destinations.
—Shop 318, Level 3, the Mall at Pacific Place Admiralty, Hong Kong
IWC Asia Pacific
Assistant Director PR and Communications
Tel. +852 2532 7658
IWC Asia Pacific
Assistant Communications Manager
Tel. +852 2532 7697
Department Manager Public Relations
Mobile +41 (0)79 957 72 52
The Pilot’s Watch Chronograph Edition “The Last Flight” in platinum went under the hammer for CHF 40,000. The entire proceeds will benefit the Antoine de Saint-Exupéry Youth Foundation, which will use them to provide financial support to a children’s hospital in Brazil. Read Article
This November, during its sale of Important Watches, Sotheby’s Geneva will proudly offer for sale a special limited edition watch from the celebrated Swiss luxury watch manufacturer IWC Schaffhausen. Read Article
Georges Kern, CEO of IWC Schaffhausen, and Brand Director Karoline Huber hosted the brand’s first ever Ladies Only Fashion Dinner to celebrate the launch of the Portofino Midsize collection. Read Article
IWC Schaffhausen will be at the heart of the world’s toughest offshore race as Official Timekeeper for the second time, and celebrates the event with a special edition: the Portuguese Yacht Club Chronograph “Ocean Racer”, limited to 1,000 watches. Read Article