IWC Schaffhausen Adds Even More History to the Eternal City

Date2013-04-08T06:00:00

Share:

Rome, April 8, 2013 – Following last year’s boutique openings around the globe, IWC Schaffhausen has now set its sights on Rome, the Eternal City. To underline the importance of the region to its business, the Swiss watch manufacturer chose the very heart of Italy’s capital, Piazza di Spagna, as home to its first Italian boutique and showcase for its iconic timepieces.

Italy’s first IWC boutique has opened its doors at Piazza di Spagna 28, Rome, a prestigious address. Visitors are welcome to discover the fascinating worlds of IWC’s distinctive watch families to experience the art of watchmaking and the fascination of haute horlogerie. “Hardly anyone goes to Rome without visiting Piazza di Spagna,” says IWC CEO Georges Kern. “We are delighted to present our mechanical masterpieces as well as the company’s tradition and philosophy in such a historic and prestigious setting.”

UNDERSTATED LUXURY

Located in one of Rome’s historic palazzi, the new, 40-square-meter boutique is immersed in natural light from large windows: the perfect setting to display the luxurious timepieces from Schaffhausen. Using dark woods and other materials such as chrome and leather, IWC’s in-house architects have created an elegant atmosphere that reflects both the clear lines of the watches and the heritage that is inseparably linked to the brand.

INNOVATIVE DESIGN FOR INNOVATIVE TIMEPIECES

Characterized by a big screen, IWC Schaffhausen’s new window display concept uses moving images to illustrate the themed worlds that accompany the individual watch families. Throughout this year, the eye-catching decoration will be dedicated to the relaunched Ingenieur family, now with its sights firmly set on its new partnership with the MERCEDES AMG PETRONAS Formula One™ Team. Alternating backgrounds recall the performance aspects of race cars and the vintage allure of the Silver Arrow cars. Apart from the comprehensive watch collection, customers will find another major attraction – a range of editions exclusively available in IWC boutiques.

Rome Boutique Map

—Piazza di Spagna 28, 00187 Rome

View Map

Further Information
IWC Italy
Cristina Muzio
Public Relations Manager Italy
Tel. +39 02 302 66 54
E-mail cristina.muzio@iwc.com

IWC Schaffhausen
Clemens von Walzel
Department Manager Public Relations
Tel. +41 (0)52 635 69 29
E-mail press-iwc@iwc.com
Internet www.iwc.com

Explore More Articles
IWC_Portugieser_Chronograph_Rattrapante_1995_Ref_3712
THE REBIRTH OF A CLASSIC

IWC Schaffhausen is launching three special limited-edition Portugieser Chronograph Rattrapante watches which are dedicated to the cities of Milan, Paris and Munich. Read Article

basketball-award-promo
BASKETBALL FOR UNITY

IWC Schaffhausen and the Laureus Sport for Good Foundation visited Cyprus to celebrate with Cypriot student Eleni Partakki, the winner of last year’s IWC children’s drawing competition. Read Article

SGIFF-2016-Promo-Final
JAMES MARSDEN PRESENTS
FIRST IWC FILMMAKER AWARD
TO TRAN ANH HUNG AT
SINGAPORE INTERNATIONAL FILM FESTIVAL

The IWC Filmmaker Award was presented at the inaugural “For the Love of Cinema” gala dinner event held at Marina Bay Sands’ South Crystal Pavilion. Read Article

IWC Le Petit Prince IW502701
THE LITTLE PRINCE IN FULL SWING
FOR A GOOD CAUSE

The Big Pilot’s Watch Annual Calendar Edition “Le Petit Prince” with a unique blue movement went under the hammer for CHF 48,750. Read Article