IWC Schaffhausen and Laureus Sport for Good Foundation Support Intellectually Disabled Children in Russia

Date — 24 June, 2014

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Moscow, 20 June 2014 – The Swiss luxury watch manufacturer IWC Schaffhausen, together with the Laureus Sport for Good Foundation, organized a charitable initiative in a Moscow boarding school for young sportsmen and women with intellectual disabilities. Some of the world’s greatest athletes, such as top gymnast Alexei Nemov and synchronized swimmer Angelika Timanina spent an afternoon with pupils, playing basketball and table tennis, giving them courage and hope. After the event, a limited-edition timepiece paying tribute to the partnership with the charitable organization was unveiled in the IWC boutique. This year’s Portuguese Chronograph Classic Edition “Laureus Sport for Good Foundation” (Ref. IW390406) in stainless steel bears a unique engraving on the case back – a drawing by 16-year-old Masha Nikulina from Udmurtia.

For the children of a Moscow boarding school it was a day they will never forget, as international Olympic athletes came to the school to put them through their paces. Laureus World Sports Academy Member, four-time Olympic champion and IWC Friend of the Brand Alexei Nemov and Laureus Ambassador and Olympic champion Angelika Timanina talked to the young participants of Special Olympics Russia and gave them a real sports masterclass in basketball and table tennis.

“As a Laureus Academy Member I set myself a task – to contribute to the development of charitable initiatives centred around sports in Russia. Everything that is linked to Sport for Good is extremely important. Special Olympics Russia demands that politicians recognize the capabilities of people who have intellectual disabilities. The sports organization’s work encourages young people to discover their own talents, to learn what it means to be valued as part of a team and to make friends,” commented Alexei Nemov.

Further Information

IWC Russia & CIS
Elena Bykova
PR Manager
Tel. +7 (495) 937 90 20
Mobile +7 (915) 351 80 14
E-mail elena.bykova@iwc.com

IWC Schaffhausen
Uwe Liebminger
Department Manager Public Relations
Mobile +41 (0)79 957 72 52
E-mail uwe.liebminger@iwc.com

Everything that is linked to Sport for Good is extremely important.

—Alexei Nemov

Portuguese Chronograph Classic Edition "Laureus Sport for Good Foundation"

—Reference IW390406

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Special attention during the event was paid to the winner of the children’s drawing competition, one of a number of worldwide projects organized annually by IWC Schaffhausen in cooperation with the Laureus Sport for Good Foundation. Masha Nikulina, a participant of Special Olympics Russia, created a drawing that won the hearts of the jury. Now her picture depicting happy children skiing and playing in the snow is engraved on the case back of an exclusive special-edition watch, the Portuguese Chronograph Classic Edition “Laureus Sport for Good Foundation” (Ref. IW390406) in characteristic Laureus blue. The timepiece was officially presented during a cocktail reception at the IWC boutique on Petrovka Street and was well received. The engraving is a reminder that with the sale of the watch, IWC is supporting the Laureus Sport for Good Foundation projects in some of the world’s most problematic regions.

“I am so pleased to see Laureus and IWC helping young people in my country. Masha and children like her are desperately in need of support and social acceptance, and sport can certainly change their lives for the better,” added Alexei Nemov.

The cocktail reception in the IWC boutique was attended by renowned Russian athletes, such as gymnast Larisa Latynina, Olympic Champion in synchronized swimming Daria Korobova, and Deputy Minister of Sports of the Russian Federation and Olympic fencing champion Pavel Kolobkov.

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