Date — 20 March, 2014
New York, March 20, 2014 – Swiss luxury watch manufacturer IWC Schaffhausen reprises its role as the Official ‘Festival-Time’ Partner of the Tribeca Film Festival® in New York City for the second year. Within this collaboration, IWC will again make a donation to Tribeca Film Institute®, the nonprofit affiliate of the Tribeca Film Festival, through an auction of a unique timepiece. The auction will take place on April 9, 2014, at the luxury timepiece auction house Antiquorum, with the entire proceeds supporting Tribeca Film Institute.
“I am thrilled to continue the partnership with Tribeca Film Festival, and to help cultivate the bright young talent of the film industry with IWC’s contribution to Tribeca Film Institute,” says Georges Kern, CEO of IWC Schaffhausen. “This is a cause that is closely aligned with IWC’s long-standing tradition of supporting the art of cinema, by aiding the next generation of filmmakers in pursuing their craft to the fullest potential. Storytelling is an important element deeply embedded in everything that we do, as is excellence in technical achievement, both of which are also vital to great filmmaking.”
“Tribeca Film Institute is pleased to once again be working with IWC Schaffhausen to champion the work of a leading storyteller through the auction of this timepiece,” says Beth Janson, Executive Director of Tribeca Film Institute. “With IWC’s help, TFI continues to support a diverse and dynamic group of filmmakers achieve their creative potential and reach audiences around the world.”
Encased in gleaming 18-carat gold, the piece is elevated to red carpet worthy status.
The modern slate-colored dial is punctuated by two luxurious Bordeaux subdials.
The caseback bears the logo of the Tribeca Film Festival.
A one of one timepiece, a once in a lifetime experience.
This year, IWC Schaffhausen will offer a unique edition of the Pilot’s Watch Spitfire Chronograph Edition “Tribeca Film Festival 2014” (Ref. IW387811). This reimagined version of a modern classic is equipped with the IWC-manufactured 89365 calibre, a self-winding mechanical movement water-resistant to 6 bar and featuring a 68-hour power reserve. Encased in gleaming 18-carat gold, the piece is elevated to red carpet worthy status. Like last year’s edition, the modern slate-colored dial is again punctuated by two luxurious Bordeaux subdials, evoking images of the legendary red carpet of Hollywood’s golden age juxtaposed vividly with the dramatic grandeur of the steely city of New York, which the Tribeca Film Festival calls home.
The unique timepiece will be a part of an exceptional package which includes exclusive VIP access to the Tribeca Film Festival, an invitation to the “For the Love of Cinema” private dinner hosted by IWC Schaffhausen, as well as luxury hotel accommodation in New York City. “Antiquorum is thrilled to offer this exceptional and unique IWC timepiece in our April 9 auction in New York,” says Evan Zimmermann, President & CEO, Antiquorum Auctioneers. “This represents a rare opportunity for watch aficionados around the world to not only acquire an extraordinary timepiece but also to experience the magical world of film first hand at the world-renowned Tribeca Film Festival.”
The package will be made available for auction on April 9, 2014, through Antiquorum Auctioneers in New York. Interested buyers may bid at the live auction at their Madison Avenue showroom, online at www.antiquorum.com, or via telephone (Lot 268, approximately 3:30PM).
One hundred percent of proceeds generated from the auction will be directed toward Tribeca Film Institute and the IWC Filmmaker Award, a grant designated to support the next generation of filmmakers. The recipient of last year’s award was Jeff Malmberg, with his documentary “Teatro”. “Being selected as the winner of the IWC Filmmaker Award last year was truly an honor,” says Malmberg. “To receive such support through the grant allowed me to continue to work my project completely focused without the worry of traditional film funding.” He will share progress on “Teatro” at the “For the Love of Cinema” private dinner.
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