Date — 22 November, 2012
IWC Schaffhausen celebrated the opening of its latest boutique in North America at the iconic Bal Harbour Shops in Miami last night. IWC’s Brand President of North America, Gianfranco D’Attis, welcomed special guest Miami Heat’s Ray Allen and guests to the fête to toast IWC’s third US boutique. Guests of the brand attended the event which supported NBA All-Star Ray Allen’s charity The Ray of Hope Foundation.
For Swiss watch manufacturer IWC Schaffhausen, corporate social responsibility is a top priority, as is active commitment to leading edge engineering and to the Laureus Sport for Good Foundation. The latter is globally active and uses sustainable sports projects to give disadvantaged children prospects of a new and more independent life. Given IWC’s strong ties to the sports community, it was a natural choice to support The Ray of Hope Foundation for the opening of the Bal Harbour Boutique.
The Ray of Hope Foundation, established by NBA All-Star Ray Allen, assists with sports related and community-based programs and provides avenues of opportunity through which our youth can “hope” to realize their full potential. “The opening of our new boutique is an exciting moment for IWC and allows us the opportunity to support a wonderful charity that has done such good through the years,” explained IWC Brand President of North America Gianfranco D’Attis. The charity works to provide children in low income areas with safe and productive activities, to help young students build greater self-esteem. The foundation is focused on continuing its positive work and becoming a constructive force across the country.
The Swiss watch manufacturer IWC Schaffhausen is pleased to announce the opening of its latest boutique in North America. It is located in Miami’s most luxurious shopping mall, Bal Harbour Shops.
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