Date — 22 November, 2012
Around twenty times a year, the international Formula 1 cavalcade moves from one racing circuit to the next
Having a time display for a second city helps people who are continually changing time zones to keep track
The case is made of titanium, a light and corrosion-resistant metal; the crown and crown protection are coated with rubber
Current local time is shown on the dial while the hand with the white arrowhead tip tracks time in a second time zone
IWC Schaffhausen celebrated the opening of its latest boutique in North America at the iconic Bal Harbour Shops in Miami last night. IWC’s Brand President of North America, Gianfranco D’Attis, welcomed special guest Miami Heat’s Ray Allen and guests to the fête to toast IWC’s third US boutique. Guests of the brand attended the event which supported NBA All-Star Ray Allen’s charity The Ray of Hope Foundation.
For Swiss watch manufacturer IWC Schaffhausen, corporate social responsibility is a top priority, as is active commitment to leading edge engineering and to the Laureus Sport for Good Foundation. The latter is globally active and uses sustainable sports projects to give disadvantaged children prospects of a new and more independent life. Given IWC’s strong ties to the sports community, it was a natural choice to support The Ray of Hope Foundation for the opening of the Bal Harbour Boutique.
The Ray of Hope Foundation, established by NBA All-Star Ray Allen, assists with sports related and community-based programs and provides avenues of opportunity through which our youth can “hope” to realize their full potential. “The opening of our new boutique is an exciting moment for IWC and allows us the opportunity to support a wonderful charity that has done such good through the years,” explained IWC Brand President of North America Gianfranco D’Attis. The charity works to provide children in low income areas with safe and productive activities, to help young students build greater self-esteem. The foundation is focused on continuing its positive work and becoming a constructive force across the country.
The Swiss watch manufacturer IWC Schaffhausen is pleased to announce the opening of its latest boutique in North America. It is located in Miami’s most luxurious shopping mall, Bal Harbour Shops.
Academy Award winner and IWC Friend of the Brand Cate Blanchett presented the second IWC Filmmaker Award to Waleed Al Shehhi, for his film “Dolphins”. Swiss luxury watch manufacturer IWC Schaffhausen and the Dubai International Film Festival (DIFF) collaborated for the second consecutive year to give talented film-makers from the region the opportunity to win the award. Read Article
Three years ago, in the prestigious setting of Berlinskiy Dom, Swiss luxury watch manufacturer IWC Schaffhausen opened the doors of its first boutique in Moscow. The boutique has now reopened after considerable renovation and welcomes visitors to explore the world of haute horlogerie through IWC’s iconic timepieces. At the official opening ceremony yesterday evening, IWC Friends of the Brand Alexei Nemov and Sergey Mazaev shared the honour of cutting the ribbon together with IWC Brand Manager in Russia & CIS, Luc Rochereau. Read Article
A unique piece by the Swiss luxury watch manufacturer IWC Schaffhausen was among the timepieces under the hammer at the Sotheby’s Geneva auction of Important Watches. The unique Big Pilot’s Watch Perpetual Calendar Edition “Le Petit Prince” in platinum (Ref. IW502801) was sold for CHF 173,000. Together with the Antoine de Saint-Exupéry Youth Foundation, IWC is using the proceeds to support the construction of a school with a library in Cambodia, thereby contributing to the fight against illiteracy. Read Article
The exhilarating joy of sport is captured in the imaginative design produced by a 12-year-old Sri Lankan boy which has been engraved on the back of a limited edition IWC Schaffhausen watch. A defined percentage of the earnings of the limited Edition are invested in the support of Laureus Projects. Read Article