IWC Schaffhausen Heats Up Miami with New Bal Harbour Boutique

Date — 12 September, 2012

Share:

Miami, August 28, 2012 – The Swiss watch manufacturer IWC Schaffhausen is pleased to announce the opening of its latest boutique in North America. It is located in Miami’s most luxurious shopping mall, Bal Harbour Shops. IWC’s other boutiques within the US can be found in the renowned international shopping destinations New York City and Beverly Hills.

Known worldwide for its ambience and luxury, the expansive Bal Harbour Shops offer discerning customers the ultimate tropical setting for luxury shopping abundant with lush vegetation and water features. “Bal Harbour Shops is a natural location for IWC, given its reputation as an iconic luxury destination. The opening of our new boutique is an exciting moment for IWC and showcases the dedication to our customers,” explains IWC Brand President of North America, Gianfranco D’Attis.

Precision in Paradise
Following the successful opening of the Flagship Boutique on Madison Avenue in New York City, IWC is continuing to expand its presence in North America. The brand was in fact founded by an American, Florentine Ariosto Jones, in 1868. The new Bal Harbour boutique is not only a high-profile retail location for the company’s much coveted timepieces, but also an expression of its core values of innovation and engineering excellence. The boutique, designed by IWC’s in-house team of architects and designers, reflects IWC’s spirit and philosophy. Each of the company’s six watch families is displayed within the unique architectural envelope.

The boutique features a mix of dark woods, set off against touches of white and chrome, reflecting the architectural style of its modern colonial surroundings. Every attention is given to fine detailing and craftsmanship, which further emphasizes the technical pioneering spirit for which IWC is globally renowned. A unique attraction for visitors is the range of special editions available exclusively in IWC boutiques. The experience of acquiring an IWC timepiece provides long-lasting excitement, but it becomes that much more extraordinary when customers are able to obtain an extremely rare model.

bal harbour miami

—Bal Harbour Shops, 9700 Collins Ave Bal Harbour, FL 33154

View Map

Further Information

IWC North America
Jamie Williams
Senior Manager Public Relations
Tel. +1 (212) 891 2353
E-mail jamie.williams@iwc.com

IWC Schaffhausen
Uwe Liebminger
Department Manager Public Relations
Mobile +41 (0)79 957 72 52
E-mail uwe.liebminger@iwc.com

Explore More Articles
IW379602_IW379603_Hamilton_Rosberg
NICO ROSBERG AND LEWIS HAMILTON PRESENT THEIR OWN IWC WATCHES

Together with its brand ambassadors and race-winning FORMULA ONE drivers Nico Rosberg and Lewis Hamilton, Swiss luxury watch manufacturer IWC Schaffhausen has developed two special edition watches, each limited to 250 pieces. Just days before the Singapore Grand Prix, the two Silver Arrow drivers each unveiled their own personal Ingenieur Chronograph. Read Article

IWC Korea
IWC.com is Now Available in Korean

IWC says “Annyeonghaseyo” to all its fans in Korea by launching a Korean version of iwc.com. We look forward to welcoming you into the exciting world of IWC Schaffhausen, its brand story, exclusive design and precision engineering. Read Article

IWC SCHAFFHAUSEN PAYS TRIBUTE TO SAINT-EXUPÉRY’S LAST FLIGHT

70 years ago, Antoine de Saint-Exupéry took off on a reconnaissance flight over France and never returned. Now, IWC Schaffhausen commemorates the last flight of the celebrated pilot and author with three special limited editions, thereby strengthening its longstanding partnership with Saint-Exupéry’s descendants. Read Article

IWC.com is Now Available in Spanish

IWC says “Bienvenidos” to all its fans in Spain and Latin America by launching a Spanish version of iwc.com. We look forward to welcoming you into the exciting world of IWC Schaffhausen, its brand story, exclusive design and precision engineering. Read Article