Date — 12 September, 2012
Miami, August 28, 2012 – The Swiss watch manufacturer IWC Schaffhausen is pleased to announce the opening of its latest boutique in North America. It is located in Miami’s most luxurious shopping mall, Bal Harbour Shops. IWC’s other boutiques within the US can be found in the renowned international shopping destinations New York City and Beverly Hills.
Known worldwide for its ambience and luxury, the expansive Bal Harbour Shops offer discerning customers the ultimate tropical setting for luxury shopping abundant with lush vegetation and water features. “Bal Harbour Shops is a natural location for IWC, given its reputation as an iconic luxury destination. The opening of our new boutique is an exciting moment for IWC and showcases the dedication to our customers,” explains IWC Brand President of North America, Gianfranco D’Attis.
Precision in Paradise
Following the successful opening of the Flagship Boutique on Madison Avenue in New York City, IWC is continuing to expand its presence in North America. The brand was in fact founded by an American, Florentine Ariosto Jones, in 1868. The new Bal Harbour boutique is not only a high-profile retail location for the company’s much coveted timepieces, but also an expression of its core values of innovation and engineering excellence. The boutique, designed by IWC’s in-house team of architects and designers, reflects IWC’s spirit and philosophy. Each of the company’s six watch families is displayed within the unique architectural envelope.
The boutique features a mix of dark woods, set off against touches of white and chrome, reflecting the architectural style of its modern colonial surroundings. Every attention is given to fine detailing and craftsmanship, which further emphasizes the technical pioneering spirit for which IWC is globally renowned. A unique attraction for visitors is the range of special editions available exclusively in IWC boutiques. The experience of acquiring an IWC timepiece provides long-lasting excitement, but it becomes that much more extraordinary when customers are able to obtain an extremely rare model.
—Bal Harbour Shops, 9700 Collins Ave Bal Harbour, FL 33154
Georges Kern, CEO of IWC Schaffhausen, and Brand Director Karoline Huber hosted the brand’s first ever Ladies Only Fashion Dinner to celebrate the launch of the Portofino Midsize collection. Read Article
IWC Schaffhausen will be at the heart of the world’s toughest offshore race as Official Timekeeper for the second time, and celebrates the event with a special edition: the Portuguese Yacht Club Chronograph “Ocean Racer”, limited to 1,000 watches. Read Article
To celebrate the launch of their three-year partnership with the BFI (British Film Institute) and BFI London Film Festival in partnership with American Express®, IWC Schaffhausen hosted a star-studded red carpet event in honour of the BFI in London. Read Article
On the opening day of the WATCHES&WONDERS exhibition in Hong Kong, Swiss watch manufacturer IWC Schaffhausen hosted an exclusive gala dinner to mark the launch of the new Portofino Midsize watch collection. Read Article