IWC Schaffhausen Inaugurates First Boutique on a Cruise Ship

Date — 20 June, 2013


Coral Gables/Schaffhausen, 19 June 2013 – IWC Schaffhausen is proud to announce the opening of its first boutique on board of a cruise ship. “Mariner of the Seas” is the first cruise ship that unveils an IWC boutique inside its 1,020-feet-long body, equipped with a wide array of abundant amenities and luxury shops to make for an unforgettable experience. The new boutique offers yet another platform to enter into the fascinating world of IWC’s fine watchmaking.

This unique on-the-water boutique is the first one to launch globally for IWC and has set sail in Asia, servicing cruises out of Singapore and Shanghai, China. “Mariner of the Seas” forms part of the second generation of Voyager-class vessels focusing on relaxing getaways with luxurious accommodations and fine cuisine. Their unparalleled understanding of international travellers and luxury brands enables staff to keep pace with passengers’ needs and aspirations, making for a perfect premier shopping destination.


The boutique fully embodies IWC’s well-known philosophy associated with engineering and innovation. Dark and white wood, glass, leather and polished stainless steel are a few of the usual components seen throughout the boutique. Combined together these elements intricately underline the brand’s technical aspirations and create an atmosphere that is both elegant and inviting.


“We are pleased to announce the first IWC boutique to launch on a cruise ship and we look forward to welcoming guests from around the globe to experience this exciting milestone along with IWC,” says IWC CEO Georges Kern. The design concept of the new, approximately 60-square-metre boutique offers all six IWC watch families along with the promise of an exceptionally high quality of service that will guarantee an extraordinary shopping experience for all guests.

Portuguese Yacht Club Chronograph

—Reference 3902

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Further Information

IWC Latin America and the Caribbean
Andrea Schellmoser
Marketing and Communications Director
Tel. +1 (305) 441 5667

IWC Schaffhausen
Nicole Bänninger
Department Manager Public Relations
Tel. +41 (0)52 635 69 29

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