IWC Schaffhausen Inaugurates First Boutique on a Cruise Ship

Date2013-06-20T14:06:19

Share:

Coral Gables/Schaffhausen, 19 June 2013 – IWC Schaffhausen is proud to announce the opening of its first boutique on board of a cruise ship. “Mariner of the Seas” is the first cruise ship that unveils an IWC boutique inside its 1,020-feet-long body, equipped with a wide array of abundant amenities and luxury shops to make for an unforgettable experience. The new boutique offers yet another platform to enter into the fascinating world of IWC’s fine watchmaking.

This unique on-the-water boutique is the first one to launch globally for IWC and has set sail in Asia, servicing cruises out of Singapore and Shanghai, China. “Mariner of the Seas” forms part of the second generation of Voyager-class vessels focusing on relaxing getaways with luxurious accommodations and fine cuisine. Their unparalleled understanding of international travellers and luxury brands enables staff to keep pace with passengers’ needs and aspirations, making for a perfect premier shopping destination.

CLASSIC ELEGANCE

The boutique fully embodies IWC’s well-known philosophy associated with engineering and innovation. Dark and white wood, glass, leather and polished stainless steel are a few of the usual components seen throughout the boutique. Combined together these elements intricately underline the brand’s technical aspirations and create an atmosphere that is both elegant and inviting.

EXCITING MILESTONE

“We are pleased to announce the first IWC boutique to launch on a cruise ship and we look forward to welcoming guests from around the globe to experience this exciting milestone along with IWC,” says IWC CEO Georges Kern. The design concept of the new, approximately 60-square-metre boutique offers all six IWC watch families along with the promise of an exceptionally high quality of service that will guarantee an extraordinary shopping experience for all guests.

Portuguese Yacht Club Chronograph

—Reference 3902

View Details

Further Information

IWC Latin America and the Caribbean
Andrea Schellmoser
Marketing and Communications Director
Tel. +1 (305) 441 5667
E-mail andrea.schellmoser@iwc.com

IWC Schaffhausen
Clemens von Walzel
Department Manager Public Relations
Tel. +41 (0)52 635 69 29
E-mail press-iwc@iwc.com

Explore More Articles
SGIFF-2016-Promo-Final
JAMES MARSDEN PRESENTS
FIRST IWC FILMMAKER AWARD
TO TRAN ANH HUNG AT
SINGAPORE INTERNATIONAL FILM FESTIVAL

The IWC Filmmaker Award was presented at the inaugural “For the Love of Cinema” gala dinner event held at Marina Bay Sands’ South Crystal Pavilion. Read Article

IWC Le Petit Prince IW502701
THE LITTLE PRINCE IN FULL SWING
FOR A GOOD CAUSE

The Big Pilot’s Watch Annual Calendar Edition “Le Petit Prince” with a unique blue movement went under the hammer for CHF 48,750. Read Article

WINNER OF THE IWC FILMMAKER BURSARY AWARD IN ASSOCIATION WITH THE BFI ANNOUNCED AT STAR-STUDDED LONDON GALA DINNER

Swiss luxury watch manufacturer IWC Schaffhausen and the BFI revealed Hope Dickson Leach as the winner of the first ever IWC Filmmaker Bursary Award in association with the BFI. Read Article

“PULP FICTION” STAR
UMA THURMAN PRESENTS THE
“FILMMAKER AWARD”

US actress Uma Thurman presented the “Filmmaker Award” last night as part of the 12th annual Zurich Film Festival (ZFF). Read Article