Date — 20 June, 2013
Coral Gables/Schaffhausen, 19 June 2013 – IWC Schaffhausen is proud to announce the opening of its first boutique on board of a cruise ship. “Mariner of the Seas” is the first cruise ship that unveils an IWC boutique inside its 1,020-feet-long body, equipped with a wide array of abundant amenities and luxury shops to make for an unforgettable experience. The new boutique offers yet another platform to enter into the fascinating world of IWC’s fine watchmaking.
This unique on-the-water boutique is the first one to launch globally for IWC and has set sail in Asia, servicing cruises out of Singapore and Shanghai, China. “Mariner of the Seas” forms part of the second generation of Voyager-class vessels focusing on relaxing getaways with luxurious accommodations and fine cuisine. Their unparalleled understanding of international travellers and luxury brands enables staff to keep pace with passengers’ needs and aspirations, making for a perfect premier shopping destination.
The boutique fully embodies IWC’s well-known philosophy associated with engineering and innovation. Dark and white wood, glass, leather and polished stainless steel are a few of the usual components seen throughout the boutique. Combined together these elements intricately underline the brand’s technical aspirations and create an atmosphere that is both elegant and inviting.
“We are pleased to announce the first IWC boutique to launch on a cruise ship and we look forward to welcoming guests from around the globe to experience this exciting milestone along with IWC,” says IWC CEO Georges Kern. The design concept of the new, approximately 60-square-metre boutique offers all six IWC watch families along with the promise of an exceptionally high quality of service that will guarantee an extraordinary shopping experience for all guests.
Three years ago, in the prestigious setting of Berlinskiy Dom, Swiss luxury watch manufacturer IWC Schaffhausen opened the doors of its first boutique in Moscow. The boutique has now reopened after considerable renovation and welcomes visitors to explore the world of haute horlogerie through IWC’s iconic timepieces. At the official opening ceremony yesterday evening, IWC Friends of the Brand Alexei Nemov and Sergey Mazaev shared the honour of cutting the ribbon together with IWC Brand Manager in Russia & CIS, Luc Rochereau. Read Article
A unique piece by the Swiss luxury watch manufacturer IWC Schaffhausen was among the timepieces under the hammer at the Sotheby’s Geneva auction of Important Watches. The unique Big Pilot’s Watch Perpetual Calendar Edition “Le Petit Prince” in platinum (Ref. IW502801) was sold for CHF 173,000. Together with the Antoine de Saint-Exupéry Youth Foundation, IWC is using the proceeds to support the construction of a school with a library in Cambodia, thereby contributing to the fight against illiteracy. Read Article
The exhilarating joy of sport is captured in the imaginative design produced by a 12-year-old Sri Lankan boy which has been engraved on the back of a limited edition IWC Schaffhausen watch. A defined percentage of the earnings of the limited Edition are invested in the support of Laureus Projects. Read Article
The Swiss luxury watch manufacturer IWC Schaffhausen and the Dubai International Film Festival (DIFF) today announced that IWC Friend of the Brand and Academy Award winner Cate Blanchett will head the IWC Filmmakers Award jury again this year. IWC and the DIFF also announced the shortlisted projects in the line-up for the USD 100,000 prize for the second IWC Filmmaker Award taking place on 7 December 2013 during the 10th edition of DIFF. Read Article