IWC Schaffhausen inaugurates first Parisian boutique with an unforgettable soirée

Date — 21 September, 2012


The watch manufacturer IWC Schaffhausen has celebrated the grand opening of its first Parisian boutique on 15 rue de la Paix with an intimate and emotional soirée. An exclusive dinner, prepared by the famous Hôtel de Crillon head chef Christopher Hache, was held at the private villa of music producer Serge Khalifa. The evening was rounded off with a performance by the cosmopolitan bluesman Keziah Jones.

“We are proud to be present in Paris with the IWC boutique we opened in June,” said Georges Kern, CEO of IWC Schaffhausen, during the ribbon-cutting ceremony, assisted by French football manager and former player Laurent Blanc. “IWC Schaffhausen invites visitors on a fascinating journey through Haute Horlogerie into the multifaceted universe of our famous watch families,” continued Georges Kern. “We will spend an unforgettable evening celebrating IWC’s spirit in Paris, and I can promise you many highlights to remember.”

A location full of character
After exploring the emotional ambiance of the new boutique, which brings IWC’s spirit and philosophy to life, the guests were taken to a private villa. For one night only, the renowned head chef Christopher Hache left his kitchens at the Hôtel de Crillon in order to orchestrate an unforgettable dinner. The villa’s owner, music producer Serge Khalifa, who hosted musicians like Johnny Hallyday, Jamie Cullum, Duffy and Mika, underlined the exclusive and authentic atmosphere by presenting his recording studio and relating some stories about famous artists who had performed there. Even in the library, the mythical spirit of music could be perceived through the dedicated vinyl records from Clapton, Morrison, Hendrix and Lennon.

Private concert by Keziah Jones
To round off the exclusive evening, Arnaud Miara, Director of IWC France, handed over the stage to famous Nigerian bluesman Keziah Jones. From playing in the Parisian subway at the beginning of the 1990s, he went on to star at some of the best-known venues in the world. His stunning individual style – a mix between blues, soul music and funk – has allowed him to win the hearts of millions. IWC’s guests were enthralled by the intimate performance by the singer-songwriter and guitarist, and enjoyed the unique atmosphere of the event, which reflected the mission of the IWC boutique itself: namely to provide customers with best-in-class service and unforgettable experiences.

New IWC boutique opens in the heart of luxury

Following the opening of its flagship boutique in New York City at the end of April, IWC Schaffhausen is now settling into the luxury and fashion capital of the world. Laid out over two floors, IWC’s first Parisian boutique will open in the heart of the prestigious Rue de ...

Explore More Articles
IWC Portofino Hand-Wound Day & Date
Portofino Hand-Wound Day & Date Brilliantly Combines Technical Expertise with Timeless Appeal

With a watchmaking complication in the form of a large date and day display, the Portofino Hand-Wound Day & Date is an extremely practical timepiece. Read Article

IWC Portofino 37mm
The World of the Portofino Watches From IWC Schaffhausen in New Colours

In 2014 luxury Swiss watchmaker IWC Schaffhausen extended the Portofino watch family with a number of models in 37-millimetre cases, making the ever-popular line more attractive to watch lovers who prefer a timepiece with slightly smaller dimensions. Read Article

IWC Laureus Project Visit Uganda
IWC Schaffhausen and Laureus Present Prize to Drawing Contest Winner in Uganda

IWC Schaffhausen has travelled to Uganda to celebratethe Ingenieur Automatic Edition “Laureus Sports for Good Foundation” (Ref. IW323909) featuring an engraving on its back based on a drawing done by thirteen-year-old Nakayenga Zahara. Read Article

IWC Singapore International Film Festival
IWC Schaffhausen Becomes the Official ‘Festival-Time’ Partner of the Singapore International Film Festival

To further underline its commitment to filmmaking, IWC Schaffhausen has partnered with the Singapore International Film Festival (SGIFF) and will support the 26th edition of this well-established film event in the role of Official ‘Festival-Time’ Partner from 26 November to 6 December 2015. Read Article