IWC Schaffhausen inaugurates first Parisian boutique with an unforgettable soirée

Date — 21 September, 2012

Share:

The watch manufacturer IWC Schaffhausen has celebrated the grand opening of its first Parisian boutique on 15 rue de la Paix with an intimate and emotional soirée. An exclusive dinner, prepared by the famous Hôtel de Crillon head chef Christopher Hache, was held at the private villa of music producer Serge Khalifa. The evening was rounded off with a performance by the cosmopolitan bluesman Keziah Jones.

“We are proud to be present in Paris with the IWC boutique we opened in June,” said Georges Kern, CEO of IWC Schaffhausen, during the ribbon-cutting ceremony, assisted by French football manager and former player Laurent Blanc. “IWC Schaffhausen invites visitors on a fascinating journey through Haute Horlogerie into the multifaceted universe of our famous watch families,” continued Georges Kern. “We will spend an unforgettable evening celebrating IWC’s spirit in Paris, and I can promise you many highlights to remember.”

A location full of character
After exploring the emotional ambiance of the new boutique, which brings IWC’s spirit and philosophy to life, the guests were taken to a private villa. For one night only, the renowned head chef Christopher Hache left his kitchens at the Hôtel de Crillon in order to orchestrate an unforgettable dinner. The villa’s owner, music producer Serge Khalifa, who hosted musicians like Johnny Hallyday, Jamie Cullum, Duffy and Mika, underlined the exclusive and authentic atmosphere by presenting his recording studio and relating some stories about famous artists who had performed there. Even in the library, the mythical spirit of music could be perceived through the dedicated vinyl records from Clapton, Morrison, Hendrix and Lennon.

Private concert by Keziah Jones
To round off the exclusive evening, Arnaud Miara, Director of IWC France, handed over the stage to famous Nigerian bluesman Keziah Jones. From playing in the Parisian subway at the beginning of the 1990s, he went on to star at some of the best-known venues in the world. His stunning individual style – a mix between blues, soul music and funk – has allowed him to win the hearts of millions. IWC’s guests were enthralled by the intimate performance by the singer-songwriter and guitarist, and enjoyed the unique atmosphere of the event, which reflected the mission of the IWC boutique itself: namely to provide customers with best-in-class service and unforgettable experiences.

New IWC boutique opens in the heart of luxury

Following the opening of its flagship boutique in New York City at the end of April, IWC Schaffhausen is now settling into the luxury and fashion capital of the world. Laid out over two floors, IWC’s first Parisian boutique will open in the heart of the prestigious Rue de ...

Explore More Articles
IWC SCHAFFHAUSEN PAYS TRIBUTE TO SAINT-EXUPÉRY’S LAST FLIGHT

70 years ago, Antoine de Saint-Exupéry took off on a reconnaissance flight over France and never returned. Now, IWC Schaffhausen commemorates the last flight of the celebrated pilot and author with three special limited editions, thereby strengthening its longstanding partnership with Saint-Exupéry’s descendants. Read Article

IWC.com is Now Available in Spanish

IWC says “Bienvenidos” to all its fans in Spain and Latin America by launching a Spanish version of iwc.com. We look forward to welcoming you into the exciting world of IWC Schaffhausen, its brand story, exclusive design and precision engineering. Read Article

IWC Boutique Hong Kong Elements_Front
Iwc Schaffhausen Unveils Redesigned Boutique at Elements Hong Kong

Hong Kong, 14 July 2014 – The Swiss luxury watch manufacturer IWC Schaffhausen unveils its redesigned Elements Boutique in Hong Kong. After extensive refurbishment, the newly reopened boutique provides a unique experience for connoisseurs who appreciate the fine art of watchmaking. Read Article

IWC SCHAFFHAUSEN OPENS A BOUTIQUE WITHIN WATCHES OF SWITZERLAND FLAGSHIP IN LONDON

Swiss luxury watch manufacturer IWC Schaffhausen is to open a Boutique within the new Watches of Switzerland Flagship at 155 Regent Street, one of London's most exciting retail destinations. Read Article