IWC Schaffhausen

IWC Schaffhausen inaugurates new boutique at Pacific Place – Hong Kong

Date — 26 October, 2012

Hong Kong, 26 October 2012 – IWC Schaffhausen officially inaugurated its new boutique in the Mall at Pacific Place, Hong Kong, with Friends of the Brand Julian Cheung, Francis Ng, Michael Wong, Shawn Yue, Wyman Wong, Hanjin Tan and Yumiko Cheng.

Guests enjoyed an unforgettable evening reception, which premiered an exclusive exhibition of historic and contemporary models of IWC’s iconic Pilot’s Watches.

“It is always a one-of-a-kind experience to attend an IWC event. This new boutique perfectly reflects IWC’s spirit, and the exhibition tells the story of my very first timepiece from IWC – a Pilot’s Watch,” enthused Julian Cheung. To celebrate the new boutique in IWC’s year of highflyers, guests were invited on a journey through the world of aviation in an exhibition dedicated to the iconic Pilot’s Watch family. More than 70 years of this family’s history are highlighted, ranging from the very first Pilot’s Watches of the 1930s and 1940s to the 2012 collection.

—Shop 318, Level 3, the Mall at Pacific Place Admiralty, Hong Kong

View Map

—Chilam Cheung, Shawn Yue and Francis Ng.

Milestones revisited
The exhibition revisits milestones such as the very first Special Pilot’s Watch from 1936 and the Big Pilot’s Watch from 1940 – the biggest wristwatch ever manufactured for military service with the 52 T. S. C pocket watch calibre. Then came the Mark 11 from 1948, originally built for the Royal Air Force and the official service watch for more than 30 years. Together with the 2012 Pilot’s Watch novelties, this exhibition is presented exclusively at LG1 Garden Court, Pacific Place Mall from 26 October – 4 November 2012.

Eager anticipation
“We’re excited to gather so many friends of IWC tonight. Our new Pacific Place boutique is raring to go and we look forward to welcoming you to explore our new boutique and learn more of the history of IWC Pilot’s Watches,” said Benoit de Clerck, Managing Director North-East Asia. Such eager anticipation is surely justified, for both the new boutique and the inaugural exhibition are certain to prove unmissable attractions.