Date — 26 October, 2012
Hong Kong, 26 October 2012 – IWC Schaffhausen officially inaugurated its new boutique in the Mall at Pacific Place, Hong Kong, with Friends of the Brand Julian Cheung, Francis Ng, Michael Wong, Shawn Yue, Wyman Wong, Hanjin Tan and Yumiko Cheng.
Guests enjoyed an unforgettable evening reception, which premiered an exclusive exhibition of historic and contemporary models of IWC’s iconic Pilot’s Watches.
“It is always a one-of-a-kind experience to attend an IWC event. This new boutique perfectly reflects IWC’s spirit, and the exhibition tells the story of my very first timepiece from IWC – a Pilot’s Watch,” enthused Julian Cheung. To celebrate the new boutique in IWC’s year of highflyers, guests were invited on a journey through the world of aviation in an exhibition dedicated to the iconic Pilot’s Watch family. More than 70 years of this family’s history are highlighted, ranging from the very first Pilot’s Watches of the 1930s and 1940s to the 2012 collection.
—Shop 318, Level 3, the Mall at Pacific Place Admiralty, Hong Kong
The exhibition revisits milestones such as the very first Special Pilot’s Watch from 1936 and the Big Pilot’s Watch from 1940 – the biggest wristwatch ever manufactured for military service with the 52 T. S. C pocket watch calibre. Then came the Mark 11 from 1948, originally built for the Royal Air Force and the official service watch for more than 30 years. Together with the 2012 Pilot’s Watch novelties, this exhibition is presented exclusively at LG1 Garden Court, Pacific Place Mall from 26 October – 4 November 2012.
“We’re excited to gather so many friends of IWC tonight. Our new Pacific Place boutique is raring to go and we look forward to welcoming you to explore our new boutique and learn more of the history of IWC Pilot’s Watches,” said Benoit de Clerck, Managing Director North-East Asia. Such eager anticipation is surely justified, for both the new boutique and the inaugural exhibition are certain to prove unmissable attractions.
IWC Schaffhausen opened a new boutique in the Mall at Pacific Place – an iconic address in Hong Kong.
IWC Schaffhausen sets up another milestone in its commitment to filmmaking. As official partner of the Festival du Film Francophone d’Angoulême, the Swiss luxury watch manufacturer now promotes French-speaking films from various countries including France, Belgium, Luxembourg, Canada, Switzerland, Africa and the Middle East. Read Article
IWC Schaffhausen has created a seductive range of partners’ watches to grace its Portofino collection. The Portofino Automatic and the smaller Portofino Automatic 37 have formed a bond and together set off their respective attractions to their best advantage. Read Article
After almost 72,000 kilometres, IWC-sponsored Abu Dhabi Ocean Racing (ADOR), led by Skipper and two-time Olympic silver medallist Ian Walker, has emerged as the victor in the Volvo Ocean Race 2014–15. Read Article
IWC Schaffhausen’s role as official partner of the Passione Caracciola rally is a further expression of the company’s passion for motor racing at its classic best. Read Article