Date — 4 July, 2014


Swiss luxury watch manufacturer IWC Schaffhausen is to open a Boutique within the new Watches of Switzerland Flagship at 155 Regent Street, one of London’s most exciting retail destinations.

At 21 m², the IWC Boutique at the Watches of Switzerland Flagship is the largest in the UK, with the unique design concept following that of IWC’s global stand-alone boutiques – a premiere for the UK. The new Boutique offers the widest selection of IWC watches within the UK, including an assortment of IWC Boutique Exclusive Editions. The store will host the UK premiere of IWC’s most complicated watch ever created, the celebrated Portuguese Sidérale Scafusia, in July. Customers will also be invited to view the timepiece via private appointment.

At 1600 m² and covering three floors, the Watches of Switzerland Flagship is the largest showroom dedicated to luxury watches in Europe. It has been designed to offer domestic and international customers an unrivalled watch-buying experience and an unparalleled collection of watches made by the world’s most desirable watch brands.

—155 Regent St, Mayfair, London, UK

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The IWC Boutique is located on the ground floor of the store, which similarly to the other two floors, is equipped with cutting-edge customer engagement tools that will ensure the retail experience is truly memorable. IWC timepieces will also be available on the lower ground floor, known as the Calibre Room, which will be devoted to international visitors, who come looking for an efficient experience.


Sophie Hue-Williams
PR Manager
Mobile +44 (0) 207 312 6848

Watches of Switzerland has been retailing the finest luxury watches since 1924. Over the last 90 years it has developed enviably close relationships with the most exclusive watch brands. Both IWC and Watches of Switzerland enjoy an international reputation for inspiring, entertaining and engaging a discerning clientele.

Watches of Switzerland Flagship at 155 Regent Street opens on Saturday 12th July 2014.

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