IWC SCHAFFHAUSEN OPENS A BOUTIQUE WITHIN WATCHES OF SWITZERLAND FLAGSHIP IN LONDON

Date — 4 July, 2014

Share:

Swiss luxury watch manufacturer IWC Schaffhausen is to open a Boutique within the new Watches of Switzerland Flagship at 155 Regent Street, one of London’s most exciting retail destinations.

At 21 m², the IWC Boutique at the Watches of Switzerland Flagship is the largest in the UK, with the unique design concept following that of IWC’s global stand-alone boutiques – a premiere for the UK. The new Boutique offers the widest selection of IWC watches within the UK, including an assortment of IWC Boutique Exclusive Editions. The store will host the UK premiere of IWC’s most complicated watch ever created, the celebrated Portuguese Sidérale Scafusia, in July. Customers will also be invited to view the timepiece via private appointment.

At 1600 m² and covering three floors, the Watches of Switzerland Flagship is the largest showroom dedicated to luxury watches in Europe. It has been designed to offer domestic and international customers an unrivalled watch-buying experience and an unparalleled collection of watches made by the world’s most desirable watch brands.

—155 Regent St, Mayfair, London, UK

View map

The IWC Boutique is located on the ground floor of the store, which similarly to the other two floors, is equipped with cutting-edge customer engagement tools that will ensure the retail experience is truly memorable. IWC timepieces will also be available on the lower ground floor, known as the Calibre Room, which will be devoted to international visitors, who come looking for an efficient experience.

FURTHER INFORMATION

Sophie Hue-Williams
PR Manager
Mobile +44 (0) 207 312 6848
Email sophie.hue-williams@richemont.com

Watches of Switzerland has been retailing the finest luxury watches since 1924. Over the last 90 years it has developed enviably close relationships with the most exclusive watch brands. Both IWC and Watches of Switzerland enjoy an international reputation for inspiring, entertaining and engaging a discerning clientele.

Watches of Switzerland Flagship at 155 Regent Street opens on Saturday 12th July 2014.

Sign-up to the IWC Newsletter

Click here to sign up and receive the IWC Newsletter for product updates, exclusive news, and more.

Explore More Articles
IWC Pilot's Watch Double Chronograph Edition "Le Petit Prince"
To the Stars with the Little Prince

IWC Schaffhausen sends the new Pilot’s Watch Double Chronograph Edition “Le Petit Prince”, complete with an innovative jumping star display for the day of the week, off on a journey. Read Article

IWC Connect
IWC Schaffhausen Announces IWC Connect

Continuing the company’s long tradition of engineering innovation, Swiss luxury watch manufacturer IWC Schaffhausen is announcing the launch of a new device: IWC Connect. Read Article

IWC Library Opening Brazil
Adriana Lima Cuts the Ribbon on “The Little Prince” Library in Children’s Hospital

Swiss watch manufacturer IWC Schaffhausen and brand ambassador Adriana Lima today inaugurated the new recreation areas and a modern library at the children’s hospital in Curitiba, Brazil. Read Article

IWC Beijing International Film Festival
IWC Schaffhausen and Beijing International Film Festival Celebrate 3rd Year of Partnership

IWC Schaffhausen was back at the Beijing International Film Festival (BJIFF) and demonstrated its passion for the world of film by resuming its role as official sponsor and partner of the fifth BJIFF for the third time in a row. Read Article