Date — 7 January, 2014
Venice, 7 January 2014 – Following the opening of the first Italian boutique in Rome in March of last year, IWC Schaffhausen is now putting down roots in Venice. To underline the importance of the Italian market, the Swiss watch manufacturer has decided to expand its retail network at Piazza San Marco in Venice, the beating heart of one of the world’s most beautiful and celebrated cities.
IWC has opened a boutique in Venice, at Piazza San Marco, a prestigious address in the heart of one of the most beautiful cities in the world. Visitors are invited to discover the fascinating world of the six IWC watch families, the art of craftsmanship and the appeal of fine watchmaking. “Piazza San Marco is certainly one of the best-known and most famous squares not only in Italy, but also around the world. Presenting our mechanical masterpieces, our philosophy and our tradition in such a historic and prestigious setting is therefore an honour,” commented Beppe Ambrosini, Brand Manager of IWC Italy.
—Piazza San Marco 43, 30124 Venice
Located inside a historic Venetian palace dating back to the 16th century, the new boutique extends over a 50-square-metre area facing the bell tower of St Mark’s Basilica, a perfect setting in which to highlight the prestigious timepieces of IWC Schaffhausen. Guests entering the boutique are welcomed by a comfortable lounge area. Using dark wood, chrome steel and leather, IWC architects have created an elegant atmosphere reflecting the clean lines of IWC’s fine watchmaking. Furthermore, the team of designers has developed a project that fits perfectly in such a unique location by maintaining the original vaults, frescos and the 1950s staircase by Venetian architect Mario Venturini.
In addition to the vast collection of IWC watches, visitors will also find a wide range of Boutique Exclusive Editions, available only at the worldwide retail network of IWC boutiques.
The Pilot’s Watch Chronograph Edition “The Last Flight” in platinum went under the hammer for CHF 40,000. The entire proceeds will benefit the Antoine de Saint-Exupéry Youth Foundation, which will use them to provide financial support to a children’s hospital in Brazil. Read Article
This November, during its sale of Important Watches, Sotheby’s Geneva will proudly offer for sale a special limited edition watch from the celebrated Swiss luxury watch manufacturer IWC Schaffhausen. Read Article
Georges Kern, CEO of IWC Schaffhausen, and Brand Director Karoline Huber hosted the brand’s first ever Ladies Only Fashion Dinner to celebrate the launch of the Portofino Midsize collection. Read Article
IWC Schaffhausen will be at the heart of the world’s toughest offshore race as Official Timekeeper for the second time, and celebrates the event with a special edition: the Portuguese Yacht Club Chronograph “Ocean Racer”, limited to 1,000 watches. Read Article