Date — 7 January, 2014
Venice, 7 January 2014 – Following the opening of the first Italian boutique in Rome in March of last year, IWC Schaffhausen is now putting down roots in Venice. To underline the importance of the Italian market, the Swiss watch manufacturer has decided to expand its retail network at Piazza San Marco in Venice, the beating heart of one of the world’s most beautiful and celebrated cities.
IWC has opened a boutique in Venice, at Piazza San Marco, a prestigious address in the heart of one of the most beautiful cities in the world. Visitors are invited to discover the fascinating world of the six IWC watch families, the art of craftsmanship and the appeal of fine watchmaking. “Piazza San Marco is certainly one of the best-known and most famous squares not only in Italy, but also around the world. Presenting our mechanical masterpieces, our philosophy and our tradition in such a historic and prestigious setting is therefore an honour,” commented Beppe Ambrosini, Brand Manager of IWC Italy.
—Piazza San Marco 43, 30124 Venice
Located inside a historic Venetian palace dating back to the 16th century, the new boutique extends over a 50-square-metre area facing the bell tower of St Mark’s Basilica, a perfect setting in which to highlight the prestigious timepieces of IWC Schaffhausen. Guests entering the boutique are welcomed by a comfortable lounge area. Using dark wood, chrome steel and leather, IWC architects have created an elegant atmosphere reflecting the clean lines of IWC’s fine watchmaking. Furthermore, the team of designers has developed a project that fits perfectly in such a unique location by maintaining the original vaults, frescos and the 1950s staircase by Venetian architect Mario Venturini.
In addition to the vast collection of IWC watches, visitors will also find a wide range of Boutique Exclusive Editions, available only at the worldwide retail network of IWC boutiques.
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