IWC Schaffhausen opens boutique in Venice

Date — 7 January, 2014

Share:

Venice, 7 January 2014 – Following the opening of the first Italian boutique in Rome in March of last year, IWC Schaffhausen is now putting down roots in Venice. To underline the importance of the Italian market, the Swiss watch manufacturer has decided to expand its retail network at Piazza San Marco in Venice, the beating heart of one of the world’s most beautiful and celebrated cities.

IWC has opened a boutique in Venice, at Piazza San Marco, a prestigious address in the heart of one of the most beautiful cities in the world. Visitors are invited to discover the fascinating world of the six IWC watch families, the art of craftsmanship and the appeal of fine watchmaking. “Piazza San Marco is certainly one of the best-known and most famous squares not only in Italy, but also around the world. Presenting our mechanical masterpieces, our philosophy and our tradition in such a historic and prestigious setting is therefore an honour,” commented Beppe Ambrosini, Brand Manager of IWC Italy.

Venice Boutique Location

—Piazza San Marco 43, 30124 Venice

View Map

Located inside a historic Venetian palace dating back to the 16th century, the new boutique extends over a 50-square-metre area facing the bell tower of St Mark’s Basilica, a perfect setting in which to highlight the prestigious timepieces of IWC Schaffhausen. Guests entering the boutique are welcomed by a comfortable lounge area. Using dark wood, chrome steel and leather, IWC architects have created an elegant atmosphere reflecting the clean lines of IWC’s fine watchmaking. Furthermore, the team of designers has developed a project that fits perfectly in such a unique location by maintaining the original vaults, frescos and the 1950s staircase by Venetian architect Mario Venturini.

In addition to the vast collection of IWC watches, visitors will also find a wide range of Boutique Exclusive Editions, available only at the worldwide retail network of IWC boutiques.

Boutique Contact Information

Tel. +39 041 884 2451
Email boutique.venezia@iwc.com

Further Information

IWC Italy
Cristina Muzio
Public Relations Manager
Tel. +39 02 302 66 54
E-mail cristina.muzio@iwc.com

Explore More Articles
IW379602_IW379603_Hamilton_Rosberg
NICO ROSBERG AND LEWIS HAMILTON PRESENT THEIR OWN IWC WATCHES

Together with its brand ambassadors and race-winning FORMULA ONE drivers Nico Rosberg and Lewis Hamilton, Swiss luxury watch manufacturer IWC Schaffhausen has developed two special edition watches, each limited to 250 pieces. Just days before the Singapore Grand Prix, the two Silver Arrow drivers each unveiled their own personal Ingenieur Chronograph. Read Article

IWC Korea
IWC.com is Now Available in Korean

IWC says “Annyeonghaseyo” to all its fans in Korea by launching a Korean version of iwc.com. We look forward to welcoming you into the exciting world of IWC Schaffhausen, its brand story, exclusive design and precision engineering. Read Article

IWC SCHAFFHAUSEN PAYS TRIBUTE TO SAINT-EXUPÉRY’S LAST FLIGHT

70 years ago, Antoine de Saint-Exupéry took off on a reconnaissance flight over France and never returned. Now, IWC Schaffhausen commemorates the last flight of the celebrated pilot and author with three special limited editions, thereby strengthening its longstanding partnership with Saint-Exupéry’s descendants. Read Article

IWC.com is Now Available in Spanish

IWC says “Bienvenidos” to all its fans in Spain and Latin America by launching a Spanish version of iwc.com. We look forward to welcoming you into the exciting world of IWC Schaffhausen, its brand story, exclusive design and precision engineering. Read Article