IWC Schaffhausen Opens First Boutique in Japan

Date — 25 April, 2014

Share:

Tokyo, 25 April 2014 – IWC Schaffhausen has opened its long-awaited first boutique in Japan. The Swiss luxury watch manufacturer decided to locate its first Japanese boutique in Ginza in Tokyo, one of the world’s most luxurious cities.

IWC has opened a boutique in Tokyo on Namiki Street, a prestigious area in the heart of Ginza, where the best gourmet food, luxury goods and art from all over the world are found. Visitors are welcomed by IWC’s finest window display and are invited to discover the fascinating worlds of the IWC watch families, the manufacturing art and the appeal of fine watchmaking. “IWC has been blessed for many years by the sincere affection of its Japanese customers. Such long-lasting loyalty is truly an immense privilege for our Maison when considering Japanese customers’ high level of maturity and natural preference for the very best products,” commented Manuel Brandela, Brand Manager of IWC Japan. “With the opening of our first Japanese boutique in the heart of Ginza, we aim to further strengthen the long-standing love affair of Japanese watch aficionados with IWC timepieces by offering IWC’s fine products crafted with ingenuity while meeting our customers’ highest expectations.” Georges Kern, CEO of IWC Schaffhausen, adds, “For us it is key to expand our retail network to the most relevant luxury shopping destinations worldwide, Tokyo undoubtedly being one of them. We are proud to be opening our first boutique in Japan, where we will present IWC’s fascinating product families to our Japanese clients.”

Located in Ginza, an area renowned as one of the most luxurious places in Japan, the boutique extends over a 40-square-metre area in a perfect setting, highlighting the prestigious timepieces of IWC Schaffhausen. Guests entering the boutique are welcomed by a comfortable lounge area with a fireplace and an intriguing library. Using dark wood, chrome steel and leather, IWC’s in-house architects have created an elegant atmosphere reflecting the clean lines of IWC’s fine watchmaking.

In addition to the vast collection of IWC watches, visitors will also find a wide range of Boutique Exclusive Editions such as the Portuguese Perpetual Calendar (Ref. IW502308) in stainless steel, the Portuguese Yacht Club Chronograph with a new colour design (Ref. IW390208) in stainless steel with a black dial and the Portofino Hand-Wound Big Date (Ref. IW516101) in white gold, available only from the IWC boutique retail network spread throughout the world.

—1F Iwatsuki Bldg., 6-7-16 Ginza Chuo-ku, Tokyo Japan 104-0061

View Map

Contact the Boutique

Tel. +81 3 5537 6071
E-mail boutique-iwc.ginza@iwc.com

Further Information

IWC Japan
Ruri Minamide
PR Communication Manager
Tel. +81 3 3288 6359
E-mail ruri.minamide@richemont.com

IWC Schaffhausen
Uwe Liebminger
Department Manager Public Relations
Mobile +41 (0)79 957 72 52
E-mail uwe.liebminger@iwc.com

Explore More Articles
IWC Antoine de St. Exupery
IWC SCHAFFHAUSEN AUCTIONS EXCLUSIVE WATCH TO RAISE FUNDS FOR CHILDREN’S HOSPITAL

The Pilot’s Watch Chronograph Edition “The Last Flight” in platinum went under the hammer for CHF 40,000. The entire proceeds will benefit the Antoine de Saint-Exupéry Youth Foundation, which will use them to provide financial support to a children’s hospital in Brazil. Read Article

IWC Pilot's Watch Chronograph Edition "The Last Flight"
IWC Schaffhausen’s Pilot’s Watch Chronograph Edition “The Last Flight” In Platinum

This November, during its sale of Important Watches, Sotheby’s Geneva will proudly offer for sale a special limited edition watch from the celebrated Swiss luxury watch manufacturer IWC Schaffhausen. Read Article

IWC Portofino Midsize - Adriana Lima
IWC Schaffhausen and Adriana Lima Celebrate Launch of Portofino Midsize Collection with Ladies Only Fashion Dinner

Georges Kern, CEO of IWC Schaffhausen, and Brand Director Karoline Huber hosted the brand’s first ever Ladies Only Fashion Dinner to celebrate the launch of the Portofino Midsize collection. Read Article

IW390216_lifestyle_972x426
IWC Schaffhausen Unveils New Special Edition To Mark The Start Of The Volvo Ocean Race

IWC Schaffhausen will be at the heart of the world’s toughest offshore race as Official Timekeeper for the second time, and celebrates the event with a special edition: the Portuguese Yacht Club Chronograph “Ocean Racer”, limited to 1,000 watches. Read Article