Date — 25 April, 2014
Manuel Brandela, Ken Noguchi, Hiromu Kiriya, Georges Kern
Tokyo, 25 April 2014 – IWC Schaffhausen has opened its long-awaited first boutique in Japan. The Swiss luxury watch manufacturer decided to locate its first Japanese boutique in Ginza in Tokyo, one of the world’s most luxurious cities.
IWC has opened a boutique in Tokyo on Namiki Street, a prestigious area in the heart of Ginza, where the best gourmet food, luxury goods and art from all over the world are found. Visitors are welcomed by IWC’s finest window display and are invited to discover the fascinating worlds of the IWC watch families, the manufacturing art and the appeal of fine watchmaking. “IWC has been blessed for many years by the sincere affection of its Japanese customers. Such long-lasting loyalty is truly an immense privilege for our Maison when considering Japanese customers’ high level of maturity and natural preference for the very best products,” commented Manuel Brandela, Brand Manager of IWC Japan. “With the opening of our first Japanese boutique in the heart of Ginza, we aim to further strengthen the long-standing love affair of Japanese watch aficionados with IWC timepieces by offering IWC’s fine products crafted with ingenuity while meeting our customers’ highest expectations.” Georges Kern, CEO of IWC Schaffhausen, adds, “For us it is key to expand our retail network to the most relevant luxury shopping destinations worldwide, Tokyo undoubtedly being one of them. We are proud to be opening our first boutique in Japan, where we will present IWC’s fascinating product families to our Japanese clients.”
Located in Ginza, an area renowned as one of the most luxurious places in Japan, the boutique extends over a 40-square-metre area in a perfect setting, highlighting the prestigious timepieces of IWC Schaffhausen. Guests entering the boutique are welcomed by a comfortable lounge area with a fireplace and an intriguing library. Using dark wood, chrome steel and leather, IWC’s in-house architects have created an elegant atmosphere reflecting the clean lines of IWC’s fine watchmaking.
In addition to the vast collection of IWC watches, visitors will also find a wide range of Boutique Exclusive Editions such as the Portuguese Perpetual Calendar (Ref. IW502308) in stainless steel, the Portuguese Yacht Club Chronograph with a new colour design (Ref. IW390208) in stainless steel with a black dial and the Portofino Hand-Wound Big Date (Ref. IW516101) in white gold, available only from the IWC boutique retail network spread throughout the world.
—1F Iwatsuki Bldg., 6-7-16 Ginza Chuo-ku, Tokyo Japan 104-0061
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