IWC Schaffhausen Opens First Boutique in Japan

Date — 25 April, 2014


Tokyo, 25 April 2014 – IWC Schaffhausen has opened its long-awaited first boutique in Japan. The Swiss luxury watch manufacturer decided to locate its first Japanese boutique in Ginza in Tokyo, one of the world’s most luxurious cities.

IWC has opened a boutique in Tokyo on Namiki Street, a prestigious area in the heart of Ginza, where the best gourmet food, luxury goods and art from all over the world are found. Visitors are welcomed by IWC’s finest window display and are invited to discover the fascinating worlds of the IWC watch families, the manufacturing art and the appeal of fine watchmaking. “IWC has been blessed for many years by the sincere affection of its Japanese customers. Such long-lasting loyalty is truly an immense privilege for our Maison when considering Japanese customers’ high level of maturity and natural preference for the very best products,” commented Manuel Brandela, Brand Manager of IWC Japan. “With the opening of our first Japanese boutique in the heart of Ginza, we aim to further strengthen the long-standing love affair of Japanese watch aficionados with IWC timepieces by offering IWC’s fine products crafted with ingenuity while meeting our customers’ highest expectations.” Georges Kern, CEO of IWC Schaffhausen, adds, “For us it is key to expand our retail network to the most relevant luxury shopping destinations worldwide, Tokyo undoubtedly being one of them. We are proud to be opening our first boutique in Japan, where we will present IWC’s fascinating product families to our Japanese clients.”

Located in Ginza, an area renowned as one of the most luxurious places in Japan, the boutique extends over a 40-square-metre area in a perfect setting, highlighting the prestigious timepieces of IWC Schaffhausen. Guests entering the boutique are welcomed by a comfortable lounge area with a fireplace and an intriguing library. Using dark wood, chrome steel and leather, IWC’s in-house architects have created an elegant atmosphere reflecting the clean lines of IWC’s fine watchmaking.

In addition to the vast collection of IWC watches, visitors will also find a wide range of Boutique Exclusive Editions such as the Portuguese Perpetual Calendar (Ref. IW502308) in stainless steel, the Portuguese Yacht Club Chronograph with a new colour design (Ref. IW390208) in stainless steel with a black dial and the Portofino Hand-Wound Big Date (Ref. IW516101) in white gold, available only from the IWC boutique retail network spread throughout the world.

—1F Iwatsuki Bldg., 6-7-16 Ginza Chuo-ku, Tokyo Japan 104-0061

View Map

Contact the Boutique

Tel. +81 3 5537 6071

Further Information

IWC Japan
Ruri Minamide
PR Communication Manager
Tel. +81 3 3288 6359

IWC Schaffhausen
Nicole Bänninger
Department Manager Public Relations
Tel. +41 (0)52 635 69 29

Explore More Articles
IWC Pilot's Watch Double Chronograph Edition "Le Petit Prince"
Sotheby’s and IWC Schaffhausen Present Pilot’s Watch Double Chronograph Edition “Le Petit Prince”

Sotheby’s Geneva and Swiss luxury watch manufacturer IWC Schaffhausen are proud to offer a stunning unique piece, which will be auctioned during Sotheby’s sale of Important Watches on 10 November 2015 in Geneva. Read Article

IWC Portofino Hand-Wound Day & Date
Portofino Hand-Wound Day & Date Brilliantly Combines Technical Expertise with Timeless Appeal

With a watchmaking complication in the form of a large date and day display, the Portofino Hand-Wound Day & Date is an extremely practical timepiece. Read Article

IWC Portofino 37mm
The World of the Portofino Watches From IWC Schaffhausen in New Colours

In 2014 luxury Swiss watchmaker IWC Schaffhausen extended the Portofino watch family with a number of models in 37-millimetre cases, making the ever-popular line more attractive to watch lovers who prefer a timepiece with slightly smaller dimensions. Read Article

IWC Laureus Project Visit Uganda
IWC Schaffhausen and Laureus Present Prize to Drawing Contest Winner in Uganda

IWC Schaffhausen has travelled to Uganda to celebratethe Ingenieur Automatic Edition “Laureus Sports for Good Foundation” (Ref. IW323909) featuring an engraving on its back based on a drawing done by thirteen-year-old Nakayenga Zahara. Read Article