Date — 20 May, 2014
Los Angeles, May 20, 2014 – Swiss luxury watch manufacturer IWC Schaffhausen is pleased to announce the reopening of its Beverly Hills boutique in North America. Located adjacent to Rodeo Drive, IWC’s boutique is in the epicenter of a luxury shopping experience like no other. IWC’s other boutiques within the US can be found in the renowned international shopping destinations of New York City, Bal Harbour, Las Vegas, and South Coast Plaza.
“Beverly Hills is one of our very first boutique locations in the US, given its global reputation as a luxury shopping destination. The reopening of our US boutique is an exciting moment for us as it showcases the prestige and modern spirit of IWC, which our customers have come to expect from us,” explains IWC President of North America, Edouard d’Arbaumont.
Located on Brighton Way just steps away from the legendary Rodeo Drive, the newly renovated IWC boutique is perfectly situated to providing the most luxurious lifestyle experience that Los Angeles has to offer. The new space is an embodiment of the brand’s core values of innovation and engineering excellence, and provides a welcoming atmosphere for longtime watch connoisseurs and new admirers alike. The boutique, designed by IWC’s in-house team of architects and designers, provides an exceptional and sophisticated display for its six watch families. Grey structured walls are offset with white and chrome elements, which link back to the clean lines of IWC’s fine watch collections. A comfortable lounge area provides a relaxed atmosphere to enjoy the IWC timepieces leisurely. Every attention is given to fine detailing and craftsmanship, which further emphasizes the technical pioneering spirit for which IWC is globally renowned. A unique attraction for visitors is the range of special limited editions available exclusively in IWC boutiques. The experience of acquiring an IWC timepiece provides an unforgettable experience, but it becomes that much more extraordinary when customers are able to obtain such rare models.
—9490C Brighton Way, Beverly Hills, CA 90210
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