Date — 11 February, 2014
Las Vegas, 10 February 2014 – Swiss luxury watch manufacturer IWC Schaffhausen is pleased to announce the reopening of its Las Vegas boutique in North America. Located in the luxury shopping mall, The Grand Canal Shoppes, IWC’s boutique at the Palazzo Hotel is in the center of a shopping experience like no other. IWC’s other boutiques within the US can be found in the renowned international shopping destinations of New York City and Beverly Hills.
‘‘For IWC, The Grand Canal Shoppes are a perfect location, given its global reputation as a luxury shopping destination. The reopening of our US boutique is an exciting moment for us as it showcases our dedication to our customers,” explains IWC Brand President of North America, Gianfranco D’Attis.
Following the successful openings with the new design concept in IWC’s Flagship Boutique on Madison Avenue, Bal Harbour Shops and Wynn Encore in Las Vegas, IWC is dedicated to providing the most luxurious lifestyle experience in North America and beyond. The newly renovated boutique is not only a high-profile retail location for the company’s much-coveted timepieces, but also an expression of its core values of innovation and engineering excellence. The boutique, designed by IWC’s in-house team of architectsand designers, reflects IWC’s spirit and philosophy. Each of the company’s six watch families is displayed within the unique architectural envelope. The boutique features a mix of dark woods, set off against touches of white and chrome, reflecting the architectural style of its modern surroundings. Every attention is given to fine detailing and craftsmanship, which further emphasizes the technical pioneering spirit for which IWC is globally renowned. A unique attraction for visitors is the range of special limited editions available exclusively in IWC boutiques. The experience of acquiring an IWC timepiece provides long-lasting excitement, but it becomes that much more extraordinary when customers are able to obtain such rare models.
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