Date — 19 September, 2013

IWC Support the Dubai International Film Festival
—IWC Filmmakers Dinner in Dubai, 10 December 2012 - Winning director with the panel of judges. From left to right: Olivier Pere, President of Arte France Cinema; Cate Blanchett, head of the IWC Award Jury; Maysoon Pachachi, winner of the IWC Filmmaker Award; Georges Kern, CEO IWC and Abdulhamid Juma, DIFF Chairman.

Dubai, 19 September 2013 – The Swiss luxury watch manufacturer IWC Schaffhausen has strengthened its partnership with the Dubai International Film Festival (DIFF) and will come on board as a ‘Supporting Sponsor’ and Official ‘Festival-Time’ Partner alongside the Dubai Culture & Arts Authority (Dubai Culture) and the Hamdan Bin Mohammed Bin Rashid Al Maktoum International Photography Award (HIPA) for the 10th edition of the festival, which runs from 6 to 14 December 2013.

The extended commitment from IWC is the result of a successful partnership over the past 3 years, in which IWC has served as the Official ‘Festival-Time’ Partner of the Gulf Film Festival and DIFF. In 2012, IWC and DIFF launched the IWC Filmmaker Award to support Gulf filmmakers, and the production of a feature-length fiction film with an award that offers a cash prize of USD 100,000 to help the winner transfer their vision to the screen. Last year’s Academy Award winner and IWC Friend of the Brand Cate Blanchett, who was appointed head of the jury of the IWC Filmmaker Award, presented the award to Maysoon Pachachi, director of “Nothing Doing in Baghdad”.

Submissions have now closed for the second year of the IWC Filmmaker Award, and three submissions will be shortlisted by an independent jury in October before IWC presents the award to its selected winner during the 10th Dubai International Film Festival.

Mahsa Motamedi, Executive Director of Marketing & Events, said: “DIFF is pleased to announce this new level of support. It’s a pleasure working with IWC Schaffhausen, who so actively encourage the development of the region’s film industry, and we look forward to celebrating another year of exceptional film-making with them.”

IWC has been inspired to sponsor the film industry and its most promising young talents.


The common ground for IWC and the film industry is storytelling. For years now, IWC has been inspired to sponsor the film industry and its most promising young talents. With its various film partnerships around the globe, such as the Tribeca Film Festival and the Beijing International Film Festival, and its annual Filmmakers Dinner at the Cannes International Film Festival, IWC has a wealth of opportunities to express its passion for film. The company is also known for its growing number of Friends of the Brand such as Cate Blanchett, Kevin Spacey and many others. Karoline Huber, Brand Director IWC Middle East & India, comments on the extended partnership with DIFF: “We are delighted to be strengthening our ties with DIFF to further support them in achieving a mutually shared vision of promoting regional talent in the film industry and bringing the very best of films to audiences in the UAE. IWC is proud to support the local film industry, as storytelling is not only the essence of film-making, but also part of IWC’s brand DNA.”

10th Dubai International Film Festival Logo


The Dubai International Film Festival (DIFF) is the leading film festival in the Middle East and Africa. Since its inception in 2004, the festival has served as an influential platform for Arab film-makers and talent at an international level by spearheading the cinema movement in the region. The 10th edition of DIFF is set to take place from 6 to 14 December 2013.

Dubai International Film Festival supports Expo 2020 Dubai, UAE bid, and is presented by the Investment Corporation of Dubai and held in association with Dubai Studio City. Dubai Duty Free, Emirates Airline and Madinat Jumeirah, home to the Dubai International Film Festival, are the principal sponsors of DIFF. The Festival is supported by the Dubai Culture & Arts Authority, the Hamdan Bin Mohammed Bin Rashid Al Maktoum International Photography Award and IWC Schaffhausen. For more and updated information about DIFF, please visit or join DIFF on Facebook, Twitter and YouTube.

IWC Middle East & India
Caroline Poubelle
Marketing & Communication Manager
Tel. +971 4 307 4615

IWC Schaffhausen
Nicole Bänninger
Department Manager Public Relations
Tel. +41 (0)52 635 69 29

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