IWC Schaffhausen Takes a Bite Out of the Big Apple

Date — 23 April, 2012

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New York, April 2012 – Swiss luxury watch manufacturer IWC Schaffhausen opened its first US Flagship Boutique in New York City in April – the largest of its kind worldwide. Founded in 1868 by Florentine Ariosto Jones – an American entrepreneur who aimed to combine Swiss watch making with the demand for luxury watches in the United States – IWC continues the company’s rich tradition at 535 Madison Avenue, returning to its roots in the heart of Manhattan’s luxury district.

“The opening of this Flagship Boutique in New York City marks a major milestone for IWC Schaffhausen,” says CEO Georges Kern. “It not only reflects the success of the brand, but also pays tribute to the home country of the company’s founder and to our American heritage. We are looking forward to welcoming our customers at this marvelous location at Madison Avenue and inviting them to experience IWC’s spirit and philosophy.” In fact, founder Florentine Ariosto Jones was born only a few miles away from the company’s new landmark.

The New York City Flagship Boutique is not only a high-profile retail location for the company’s much-coveted timepieces, but also an expression of its core values, innovation, and engineering excellence. The unique architecture presents the company’s watch families – Aquatimer, Pilot’s Watches, Portofino, Ingenieur, Da Vinci, and Portuguese – in emotive settings that reflect their individual character. The more than 3,000-square-foot, bi-level boutique carries on the company’s special tradition with IWC’s classic collection of fine timepieces, as well as an assortment of limited-edition models.

The exclusive IWC Collection – only on display in the two Flagship Boutiques in Hong Kong and New York City – has strong links with the various product lines and is made up of innovative, handpicked items and accessories as exquisite and outstanding as the watches themselves. From a professional diving kit in the colors of the Aquatimer Automatic 2000 to the collection’s high-tech road bike made of carbon fiber with engraved initials, the Flagship Boutique’s unique atmosphere invites customers to an inspirational voyage into the fascinating stories attached to the brand and each of its product families.

IWC Flagship Boutique
535 Madison Avenue
New York, NY 10022
Tel. 1 212 355 7271
E-mail boutique.madison@iwc.com

Further information
IWC Schaffhausen
Grace Kim
Media & CRM Assistant Manager
Tel 1 212 891 2424
E-mail grace.kim@iwc.com

Bismarck Phillips Communications & Media
Emily Schumann
Account Executive
Tel 1 646 747 3012
E-mail emily@bpcm.com

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