IWC Schaffhausen Takes a Bite Out of the Big Apple

Date — 23 April, 2012


New York, April 2012 – Swiss luxury watch manufacturer IWC Schaffhausen opened its first US Flagship Boutique in New York City in April – the largest of its kind worldwide. Founded in 1868 by Florentine Ariosto Jones – an American entrepreneur who aimed to combine Swiss watch making with the demand for luxury watches in the United States – IWC continues the company’s rich tradition at 535 Madison Avenue, returning to its roots in the heart of Manhattan’s luxury district.

“The opening of this Flagship Boutique in New York City marks a major milestone for IWC Schaffhausen,” says CEO Georges Kern. “It not only reflects the success of the brand, but also pays tribute to the home country of the company’s founder and to our American heritage. We are looking forward to welcoming our customers at this marvelous location at Madison Avenue and inviting them to experience IWC’s spirit and philosophy.” In fact, founder Florentine Ariosto Jones was born only a few miles away from the company’s new landmark.

The New York City Flagship Boutique is not only a high-profile retail location for the company’s much-coveted timepieces, but also an expression of its core values, innovation, and engineering excellence. The unique architecture presents the company’s watch families – Aquatimer, Pilot’s Watches, Portofino, Ingenieur, Da Vinci, and Portuguese – in emotive settings that reflect their individual character. The more than 3,000-square-foot, bi-level boutique carries on the company’s special tradition with IWC’s classic collection of fine timepieces, as well as an assortment of limited-edition models.

The exclusive IWC Collection – only on display in the two Flagship Boutiques in Hong Kong and New York City – has strong links with the various product lines and is made up of innovative, handpicked items and accessories as exquisite and outstanding as the watches themselves. From a professional diving kit in the colors of the Aquatimer Automatic 2000 to the collection’s high-tech road bike made of carbon fiber with engraved initials, the Flagship Boutique’s unique atmosphere invites customers to an inspirational voyage into the fascinating stories attached to the brand and each of its product families.

IWC Flagship Boutique
535 Madison Avenue
New York, NY 10022
Tel. 1 212 355 7271

Further information
IWC Schaffhausen
Grace Kim
Media & CRM Assistant Manager
Tel 1 212 891 2424

Bismarck Phillips Communications & Media
Emily Schumann
Account Executive
Tel 1 646 747 3012


New York City Flagship Boutique Opening

Yesterday, Swiss luxury watch manufacturer IWC Schaffhausen celebrated the opening of its first US Flagship Boutique in New York City – the largest of its kind worldwide.

Passion IWC

IWC PRESENTS: Howard Bingham - on Muhammad Ali

Muhammad Ali is the greatest athlete who ever lived. In this special tribute, his best friend and photographer, Howard Bingham, talks about the champ.

Explore More Articles
IWC Portofino Hand-Wound Day & Date
Portofino Hand-Wound Day & Date Brilliantly Combines Technical Expertise with Timeless Appeal

With a watchmaking complication in the form of a large date and day display, the Portofino Hand-Wound Day & Date is an extremely practical timepiece. Read Article

IWC Portofino 37mm
The World of the Portofino Watches From IWC Schaffhausen in New Colours

In 2014 luxury Swiss watchmaker IWC Schaffhausen extended the Portofino watch family with a number of models in 37-millimetre cases, making the ever-popular line more attractive to watch lovers who prefer a timepiece with slightly smaller dimensions. Read Article

IWC Laureus Project Visit Uganda
IWC Schaffhausen and Laureus Present Prize to Drawing Contest Winner in Uganda

IWC Schaffhausen has travelled to Uganda to celebratethe Ingenieur Automatic Edition “Laureus Sports for Good Foundation” (Ref. IW323909) featuring an engraving on its back based on a drawing done by thirteen-year-old Nakayenga Zahara. Read Article

IWC Singapore International Film Festival
IWC Schaffhausen Becomes the Official ‘Festival-Time’ Partner of the Singapore International Film Festival

To further underline its commitment to filmmaking, IWC Schaffhausen has partnered with the Singapore International Film Festival (SGIFF) and will support the 26th edition of this well-established film event in the role of Official ‘Festival-Time’ Partner from 26 November to 6 December 2015. Read Article