Date — 6 March, 2014
IWC Schaffhausen and the Zurich Film Festival (ZFF) have joined forces in what promises to be an inspiring collaboration: from 2014, the Swiss luxury watch manufacturer will co-partner the ZFF and have another opportunity to express its passion for film.
“We are proud of our new link to the much-respected Zurich Film Festival and of having the chance to support international filmmakers and promising young talent on a stage close to home,” said IWC CEO Georges Kern, commenting on the start of a partnership destined to last for several years. “We are pleased that we can express our passion for the world of film with others who share it. Film directors tell stories with their works, and at IWC storytelling is a fundamental component of our branding,” continues Georges Kern.
IWC Schaffhausen’s collaboration with the ZFF underscores the company’s commitment to promoting the filmmaking industry and ranks alongside established partnerships with the Dubai International Film Festival and the Beijing International Film Festival, as well as more recent cooperative agreements with the Tribeca Film Festival in New York or the British Film Institute in London.
Apart from these involvements, the company has maintained friendly relations over many years with some of the biggest names in the entertainment industry, including famous actors like Kevin Spacey, Cate Blanchett and Ewan McGregor, or director Marc Forster. IWC watches also feature regularly – and prominently – in Hollywood films and American TV series such as Ocean’s Thirteen, Wall Street: Money Never Sleeps and House of Cards.
Commenting on the partnership with IWC Schaffhausen, Co-Directors of the Zurich Film Festival Nadja Schildknecht and Karl Spoerri said: “We’re very happy that we’ll be working closely with IWC Schaffhausen in the future. A global brand from Switzerland fits in perfectly with a festival that has an international presence and reputation.”
The two partners’ first joint venture will be the Zurich Film Festival from 25 September to 5 October 2014, which coincides with the Festival’s tenth anniversary. Apart from other activities around the event, IWC Schaffhausen will also host a special gala evening featuring well-known guests.
70 years ago, Antoine de Saint-Exupéry took off on a reconnaissance flight over France and never returned. Now, IWC Schaffhausen commemorates the last flight of the celebrated pilot and author with three special limited editions, thereby strengthening its longstanding partnership with Saint-Exupéry’s descendants. Read Article
IWC says “Bienvenidos” to all its fans in Spain and Latin America by launching a Spanish version of iwc.com. We look forward to welcoming you into the exciting world of IWC Schaffhausen, its brand story, exclusive design and precision engineering. Read Article
Hong Kong, 14 July 2014 – The Swiss luxury watch manufacturer IWC Schaffhausen unveils its redesigned Elements Boutique in Hong Kong. After extensive refurbishment, the newly reopened boutique provides a unique experience for connoisseurs who appreciate the fine art of watchmaking. Read Article
Swiss luxury watch manufacturer IWC Schaffhausen is to open a Boutique within the new Watches of Switzerland Flagship at 155 Regent Street, one of London's most exciting retail destinations. Read Article