Date — 6 March, 2014
IWC Schaffhausen and the Zurich Film Festival (ZFF) have joined forces in what promises to be an inspiring collaboration: from 2014, the Swiss luxury watch manufacturer will co-partner the ZFF and have another opportunity to express its passion for film.
“We are proud of our new link to the much-respected Zurich Film Festival and of having the chance to support international filmmakers and promising young talent on a stage close to home,” said IWC CEO Georges Kern, commenting on the start of a partnership destined to last for several years. “We are pleased that we can express our passion for the world of film with others who share it. Film directors tell stories with their works, and at IWC storytelling is a fundamental component of our branding,” continues Georges Kern.
IWC Schaffhausen’s collaboration with the ZFF underscores the company’s commitment to promoting the filmmaking industry and ranks alongside established partnerships with the Dubai International Film Festival and the Beijing International Film Festival, as well as more recent cooperative agreements with the Tribeca Film Festival in New York or the British Film Institute in London.
Apart from these involvements, the company has maintained friendly relations over many years with some of the biggest names in the entertainment industry, including famous actors like Kevin Spacey, Cate Blanchett and Ewan McGregor, or director Marc Forster. IWC watches also feature regularly – and prominently – in Hollywood films and American TV series such as Ocean’s Thirteen, Wall Street: Money Never Sleeps and House of Cards.
Commenting on the partnership with IWC Schaffhausen, Co-Directors of the Zurich Film Festival Nadja Schildknecht and Karl Spoerri said: “We’re very happy that we’ll be working closely with IWC Schaffhausen in the future. A global brand from Switzerland fits in perfectly with a festival that has an international presence and reputation.”
The two partners’ first joint venture will be the Zurich Film Festival from 25 September to 5 October 2014, which coincides with the Festival’s tenth anniversary. Apart from other activities around the event, IWC Schaffhausen will also host a special gala evening featuring well-known guests.
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