Date — 3 September, 2013
Hong Kong, 3 September 2013 – Following the latest in its series of successful boutique openings in Hong Kong, IWC Schaffhausen is now settling into one of the city’s most prestigious shopping districts. The design of the new IWC boutique in Causeway Bay highlights themes of haute horlogerie and promises a one-of-a-kind experience for watch enthusiasts.
As part of Hong Kong’s central business district, Causeway Bay is the epitome of prosperity and vibrancy. Upscale shopping malls rub shoulders with world-class restaurants, top-ranking commercial buildings and entertainment venues here. “Having made this exciting addition to our array of boutiques, we are proud to invite visitors on a voyage of discovery of the world of luxury watchmaking and of our watch families,” announces Benoit de Clerck, Managing Director of IWC North East Asia.
The Causeway Bay boutique is IWC Schaffhausen’s first street-level store in Hong Kong. The boutique incorporates bright ideas from the company’s talented team of interior designers, eloquently communicating the brand’s core values. Luxurious finishes, sophisticated lighting, polished metal and other decorative features combine to create a stylish and elegant haven over 80 square metres of shop floor. The contrast with the bustling city scene outside could not be more complete.
A showcase in the entrance area welcomes guests with a collection of IWC’s masterpieces and grande complication models. Guests then continue their journey through captivating technology and pioneering aviation, experiencing at first hand the excellence of the Ingenieur and Pilot’s Watches. In a spacious private lounge area, visitors take an in-depth look at the Da Vinci family, synonymous with ingenuity. They can also see the Portofino collection, inspired by the Italian lifestyle and picturesque seaside resort. Finally, their journey is not complete without exploring the fascination of the underwater world represented by the Aquatimer watch family, as well as the Portuguese collection, IWC Schaffhausen’s tribute to marine navigation. A dedicated strap showcase stands in the lounge area as a source of inspiration to guests wishing to express their individuality through a personalized watch.
The Pilot’s Watch Chronograph Edition “The Last Flight” in platinum went under the hammer for CHF 40,000. The entire proceeds will benefit the Antoine de Saint-Exupéry Youth Foundation, which will use them to provide financial support to a children’s hospital in Brazil. Read Article
This November, during its sale of Important Watches, Sotheby’s Geneva will proudly offer for sale a special limited edition watch from the celebrated Swiss luxury watch manufacturer IWC Schaffhausen. Read Article
Georges Kern, CEO of IWC Schaffhausen, and Brand Director Karoline Huber hosted the brand’s first ever Ladies Only Fashion Dinner to celebrate the launch of the Portofino Midsize collection. Read Article
IWC Schaffhausen will be at the heart of the world’s toughest offshore race as Official Timekeeper for the second time, and celebrates the event with a special edition: the Portuguese Yacht Club Chronograph “Ocean Racer”, limited to 1,000 watches. Read Article