IWC Schaffhausen wins “International Event” Elite Award 2011

presented by Hong Kong’s Ming Pao Weekly Magazine

Date — 23 March, 2012

MPW Elite Award 2011

Hong Kong, 21 March 2012 – IWC Schaffhausen is honored to have received Ming Pao Weekly magazine’s Elite Award 2011 in the category “International Event”. The winning international event for IWC was the Portuguese Sidérale Scafusia launch presentation, held in August 2011 in Chile.

The “Elite Awards 2011” are an honorary awards presentation, organized by Hong Kong’s prestigious Ming Pao Weekly magazine. The event aims to recognize outstanding enterprises and brands in their pursuit of superiority, and to augment their business profiles, both locally and internationally.

Nominees were appointed by readers and by local business elites via the Hong Kong Ming Pao Weekly website,between December 31st of 2011, to January 31st of 2012. Nominations resulted in the most influential enterprises and brands in the Asia Pacific Regions shortlisted, and four award categories presented in the ceremony.

IWC Schaffhausen is proud to have won the Elite Award 2011 in the “International Event” category, for the Portuguese Sidérale Scafusia launch presentation in Chile.

After ten years of intensive research, the Swiss watch manufacturer succeeded in uniting solar time with sidereal time, together with astronomical displays, in a single watch: The Portuguese Sidérale Scafusia – the most complex timepiece ever created by IWC. The timepiece is a fascinating universal work of art, which comes with a wealth of surprising complications and new technical features.

IWC brought this masterpiece to life with an extraordinary agenda: by inviting media professionals to gather at the heart of the Chilean desert, Paranal. Here, IWC Schaffhausen presented this technological masterpiece of Haute Horlogerie to journalists from all over the world in August 2011. Paranal, built and operated by the European Southern Observatory (ESO), hosts the Very Large Telescope, the flagship of European astronomy and the most advanced optical instrument of its kind.

To live as an astronomer, participants experienced the daily life of a scientific researcher. “We had food from the canteen and slept at the dormitory like all the scientists do. It was a once in a lifetime experience”, commented Mr. Lung King Cheong, Editor in Chief of Ming Pao Weekly, who was one of the journalists attending the event.

“With a history that dates back over 140 years, IWC has set a new benchmark with this watch. Inviting media professionals from all over the world to the unveiling of the new star in IWC’s firmament – at a venue just as unusual as the watch itself – was truly exceptional. We are glad for this recognition, and appreciate the support from Ming Pao Weekly tremendously”, commented Benoit de Clerck, Managing Director of IWC North East Asia.

You are invited to visit an IWC Boutique in Hong Kong to discover our latest collection.

IWC 1881 Heritage Flagship Boutique
Shop G12 – G13, G/F, 1881 Heritage, 2A Canton Road, Tsim Sha Tsui, Kowloon, Hong Kong
Opening Hours: 10:00 – 22:00 Monday to Sunday

IWC Prince’s Building Boutique
Shop G29, G/F Prince’s Building, Central, Hong Kong
Opening Hours: 10:00 – 19:00 Monday to Saturday

IWC Elements Boutique
Shop 2015, Elements, 1 Austin Road West, Tsim Sha Tsui, Kowloon
Opening Hours: 10:00 – 21:00 Monday to Sunday

IWC Hong Kong International Airport Boutique
Unit 6E198A, Terminal 1, Hong Kong International Airport, Lantau, Hong Kong
Opening Hours: 07:00 – 23:00 Monday to Sunday

IWC DFS Galleria Sun Plaza
28 Canton Road, Tsim Sha Tsui, Kowloon
Opening Hours: 10:00 – 21:00 Monday to Sunday

IWC DFS Galleria Macao Boutique
Level 1, The Shoppes at Four Seasons, Cotai Strip, Macau
Opening Hours: 10:00 – 23:00 Sunday to Thursday, 10:00 – 00:00 Friday & Saturday

IWC City of Dreams Boutique
Shop 2212, Level 2, The Boulevard, City of Dreams, Estrada do Istmo, Cotai, Macau
Opening Hours: 10:00 – 23:00 Sunday to Thursday, 10:00 – 00:00 Friday & Saturday

Explore More Articles
The Portofino Collection from IWC Schaffhausen Now Features A Sophisticated Chronograph

Renowned for its discreet simplicity, the Portofino watch family welcomes a new and technically sophisticated model to its ranks. With the new Portofino Hand-Wound Monopusher, IWC presents its first-ever model with an ingenious single push-button chronograph. Read Article


IWC Schaffhausen sets up another milestone in its commitment to filmmaking. As official partner of the Festival du Film Francophone d’Angoulême, the Swiss luxury watch manufacturer now promotes French-speaking films from various countries including France, Belgium, Luxembourg, Canada, Switzerland, Africa and the Middle East. Read Article

portofino for two
The Portofino for Two from IWC Schaffhausen: A very special way to tie the knot

IWC Schaffhausen has created a seductive range of partners’ watches to grace its Portofino collection. The Portofino Automatic and the smaller Portofino Automatic 37 have formed a bond and together set off their respective attractions to their best advantage. Read Article

IWC Volvo Ocean Race
IWC Schaffhausen Celebrates Abu Dhabi Ocean Racing Victory

After almost 72,000 kilometres, IWC-sponsored Abu Dhabi Ocean Racing (ADOR), led by Skipper and two-time Olympic silver medallist Ian Walker, has emerged as the victor in the Volvo Ocean Race 2014–15. Read Article