IWC Schaffhausen's Boutique in the Dubai Mall Reopens After Refurbishment

Date — 22 August, 2013

Share:

Dubai, 22 August 2013 – Swiss luxury watchmaker IWC Schaffhausen today opens its refurbished boutique in The Dubai Mall. This is Dubai’s premium shopping destination and one of the world’s largest malls. The upgraded boutique embodies the clear-cut design of the watches. It epitomizes the philosophy of engineering and innovation and ensures a unique customer experience.

“Our refurbished boutique in The Dubai Mall is very special to us,” explains Karoline Huber, newly appointed Brand Director IWC Middle East & India. “It not only reflects our unique identity and provides an exceptional customer experience, but also marks our commitment to the region. We are looking forward to welcoming visitors to our boutique and inviting them to experience IWC’s spirit and philosophy.”

The refurbished boutique flaunts large windows that cast light on the various watch families on display. Characteristic dark woodwork, chrome and leather flawlessly complement the stunning timepieces. Warm shades invite boutique visitors to enter and discover the fascinating world of the heritage and history of IWC Schaffhausen’s timepieces. Objects such as the miniature Mercedes-Benz Silver Arrow model car decorate the boutique and instil a masculine and inviting mood. To enhance this extraordinary shopping experience, the refurbished boutique also features a charming lounge – the perfect space in which visitors can relax.

Dubai Mall Map

—Doha Street, Dubai Mall, Dubai

View Map

A RACING WINDOW

A striking aspect of the upgraded boutique is its novel window display, fashioned to depict the unique worlds of each IWC Schaffhausen watch family by exciting moving images. The outstanding window animation honours the Ingenieur family, relaunched this year, especially in light of the new partnership struck with the MERCEDES AMG PETRONAS Formula One™ Team. Different backgrounds blend to demonstrate the performance facets of racing cars and reveal the classic appeal of the Silver Arrow cars. Furthermore, boutique visitors will be treated to a wide range of limited editions solely available at IWC boutiques. Created exclusively by IWC’s in-house architects, the refurbished boutique joins the ranks of its elegant and sophisticated counterparts around the world.

TECHNOLOGICAL MAGNIFICENCE

Another noteworthy aspect of the boutique is the space dedicated to IWC’s most complicated timepieces; the Portuguese Sidérale Scafusia. The spectacular Sidérale is the first watch from IWC to feature a patented constant-force tourbillion together with many other complications and individually calculated astronomical displays. Made to order and combining multiple functions such as sidereal time, a perpetual calendar and a customized celestial chart, every eye-catching Sidérale watch is unmistakably unique, like every IWC timepiece.

Boutique Contact Information

IWC Boutique The Dubai Mall
Ground Level, Grand Atrium
P.O. BOX 33269, Dubai, UAE
Tel. +971 4 339 8111
Fax +971 4 339 8112
E-mail boutique.dubaimall@iwc.com

Further Information

IWC Middle East & India
Caroline Poubelle
Marketing & Communication Manager
Tel. +971 4 307 4615
E-mail caroline.poubelle@iwc.com

Explore More Articles
IWC SIHH 2016
IWC Schaffhausen Brings Gala Guests Back To The Thirties

At the Salon International de la Haute Horlogerie (SIHH) watch show in Geneva, IWC celebrated the launch of its new Pilot’s Watches collection. Read Article

IWC Big Pilot's Watch Annual Calendar Edition "Le Petit Prince"
IWC Pilot’s Watches 2016: Authentic and Elegant

The 2016 Pilot’s Watch collection from Swiss luxury watch manufacturer IWC Schaffhausen offers a wide, balanced range of Pilot’s Watches stretching from the Big Pilot’s Heritage Watch to the stylish Mark XVIII and the elegant Pilot’s Watch Automatic 36. Read Article

IWC Big Pilot's Watch Annual Calendar Edition "Le Petit Prince"
A Combination of Technology and Poetry

In 2016, the annual calendar makes its debut appearance in the Pilot’s Watches from IWC Schaffhausen. Read Article

IWC Pilot's Watch Automatic 36
Dainty and Elegant on the Wrist

With the new Pilot’s Watch Automatic 36, IWC Schaffhausen has widened the choice for watch lovers who prefer a slightly smaller, more elegant timepiece. Read Article