Date — 28 August, 2013
Abu Dhabi, 1 September 2013 – Following its recent series of boutique openings around the world, notably in Rome, Swiss luxury watchmaker IWC Schaffhausen has selected Abu Dhabi as the destination for its newest boutique. Situated in Abu Dhabi’s leading luxurious shopping arena, the boutique in The Galleria, which is located in the heart of Al Maryah Island, welcomes visitors to explore the world of haute horlogerie with IWC’s iconic timepieces.
Al Maryah Island is a key East-meets-West destination within the capital of the United Arab Emirates and home to leading five-star hotels as well as commercial and residential towers. “This opening is very special for us: it not only reflects our unique identity and provides an exceptional customer experience, but also marks our commitment to the region. We are looking forward to welcoming our guests in this contemporary location and inviting them to experience IWC’s spirit and philosophy,” explains Karoline Huber, Brand Director of IWC Middle East & India.
The IWC boutique’s impressive façade portraying the worlds of engineering and navigation invites guests on a journey to discover the six legendary watch families. The voyage goes on upon entering the boutique: customers can discover the fascination of aviation that accompanies the Pilot’s Watches, then delve into the world of Aquatimer, travel to Portofino and finally experience the world of ingenuity in the Da Vinci universe. Each family has a dedicated space decorated with hand-picked accessories, books and pictures inspired by their respective universes. Dark woodwork, sumptuous rugs and stunning chrome materials contrast with sober shades of black, white and grey to define and enhance the warm surroundings. Blending an inviting ambiance with a high quality of service, the new boutique is the ideal place for watch connoisseurs to appreciate a top selection of boutique-exclusive pieces.
Amidst the iconic and boutique-exclusive timepieces on display, the new boutique particularly showcases IWC’s Portuguese Grande Complication (Ref. 3774). Featuring a host of the greatest achievements in watchmaking, the striking timepiece includes a perpetual calendar that has been mechanically programmed until 2499, a perpetual moon phase display and a chronograph. Paying homage to the elitism of the crew on Vasco Da Gama’s flagship that inspired it all, the Portuguese Grande Complication is the epitome of watchmaking’s most intricate and outstanding accomplishments.
Against the exclusive backdrop of the renowned Goodwood Members’ Meeting, IWC Schaffhausen unveiled its new Ingenieur Automatic Edition “AMG GT”. Read Article
Swiss film promotion receives fresh boost: film director Marc Forster, Georges Kern, CEO of IWC Schaffhausen, Zurich Film Festival co-directors Nadja Schildknecht and Karl Spoerri, and Ringier CEO Marc Walder have joined forces to found the joint “Verein zur Filmförderung in der Schweiz” (Association for Film Promotion in Switzerland), with the aim of increasing the significance of national film projects. Read Article
IWC Schaffhausen and around 800 prominent guests gathered to celebrate the 75th anniversary of the legendary Portugieser watch family at the Salon International de la Haute Horlogerie (SIHH) in Geneva. Read Article
To mark the occasion of the 75th anniversary of the Portugieser watch family, IWC has decided to pay fitting tribute to a little known yet wonderfully attractive version of the original Portugieser with the new Portugieser Hand-Wound Eight Days Edition “75th Anniversary”. Read Article