IWC Schaffhausen’s unique Tribute to the Tribeca Film Institute®

Date — 18 March, 2013


IWC Schaffhausen celebrates the world of Filmmaking this year as the Official ‘Festival-Time’ Partner of the Tribeca Film Festival® in New York. To honor the festival and support its nonprofit affiliate, the Tribeca Film Institute (TFI), IWC along with TFI will auction a unique one of one piece at Antiquorum Auctioneers, the world’s premier watch auctioneers of modern and vintage timepieces. The auction which will take place on April 10th, 2013 at Antiquorum’s US headquarters on Madison Avenue in New York City with the entire proceeds supporting the Tribeca Film Institute®.

—Portuguese Automatic Edition “TRIBECA FILM FESTIVAL 2013”, Ref. IW500127

A Unique Piece Worthy of a Red Carpet

“We believe new voices should be heard and are convinced that projects as well as talents from Tribeca Film Institute deserve an international stage,” says Georges Kern, CEO of Swiss luxury manufacture IWC Schaffhausen. Rarely do people make the association between film and watches, yet both industries rely on a appreciation of time and the determination to make thousands of parts work in harmony behind the scenes, be it a sapphire crystal case or a cameramans lense. As a way of supporting the film industry, its vital young talent and the local storytelling, IWC Schaffhausen auctioning off a unique Portuguese Automatic Edition “TRIBECA FILM FESTIVAL 2013” One out of One timepiece. The watch has a platinum case which is extremely rare for the Portuguese Collection. The unique timepiece will be auctioned by Antiquorum Auctioneers on April 10th, in New York. Interested buyers from all over the globe can register to bid from March 18th to April 9th at The auction will be conducted live at Antiquorum on Madison Avenue in New York, with real-time bidding on the internet at and via telephone. “We are delighted to offer this outstanding IWC timepiece in our April 10th auction,” says Antiquorum’ s President & CEO, Evan Zimmerman, “This is truly a rare opportunity to own an exceptional timepiece that combines the excellence of fine Swiss timekeeping with a unique connection to the exciting world of film.” The proceeds from the auction will go to support the Tribeca Film Institute (TFI). TFI is a nonprofit arts organization that supports filmmakers with grants, professional development, and resources, while also helping students to discover film and filmmaking. “Great films are the result of exceptional attention to detail and craftsmanship; traits that are clearly shared by IWC,” says Executive Director of the Tribeca Film Institute Beth Janson. “We are happy to be aligned with IWC in their creation of a unique piece to celebrate the work of filmmakers and their support of the industry.”

A Star is Born

The Portuguese Automatic Edition “TRIBECA FILM FESTIVAL 2013” unique one of one piece comes onto the scene with incomparable enthusiasm. With outstanding mechanical features, including the Pellaton winding system, 7-day power reserve, and date display, it demonstrates that greatness is not only a question of size. The 50000-caliber family of large IWC-manufactured movements was originally developed for the Portuguese Automatic to mark the start of the new millennium, and once again featured the Pellaton winding system and 7-day power reserve. The movement subsequently received a date display, which has made the Portuguese more practical for everyday use. With its small seconds display at “9 o’clock” and its power reserve display on the opposite side of the dial at “3 o’clock” – both bordeaux-colored –, the unique one out of one piece commemorating the 2013 Tribeca Film Festival is a rare opportunity to own a piece of movie magic. The hands, numerals, and hour markers are made of rose gold and set against the slate-colored dial. The 18-carat gold medallion bears the logo of the Tribeca Film Festival and the milled lettering “Unique Piece”. The Portuguese Automatic Edition “TRIBECA FILM FESTIVAL 2013” will be available exclusively on April 10th 2013. “The unique Bordeaux subdials harken to a time of Hollywood glamour and iconic red carpets, while the slate colored dial is inspired by Tribeca in lower Manhattan, laden with steel and concrete buildings that are home to some of the cities most iconic architecture and is a culture movement within itself,” says Georges Kern, CEO of IWC.

Further Information

IWC North America
Jamie Williams
Senior Manager Public Relations
Tel. 1-212-891-2353

IWC Schaffhausen
Uwe Liebminger
Department Manager Public Relations
Mobile +41 (0)79 957 72 52

Tribeca Film Festival
Tammie Rosen
VP of Communications
Tel. 1-212-941-2003

Antiquorum Auctioneers
Michelle R. Halpern
Marketing & Public Relations Manager
Tel. 1-212-750-1103

Portuguese Automatic Edition “TRIBECA FILM FESTIVAL 2013”

Ref. IW500127


Mechanical movement with automatic Pellaton winding system and 7-day power reserve – Date display – Small hacking seconds at
9 o’clock – Breguet spring – Rotor with 18-carat gold medallion bearing the logo of the Tribeca Film Festival and the engraving “EDITION 2013 – UNIQUE PIECE” – For sale at auction only


Caliber: 51011
Frequency: 21,600 A/h / 3 Hz
Jewels: 42
Power reserve: 7 days (168 h) Winding automatic


Materials: platinum case with slate-colored dial, claret-colored small seconds and power reserve subdials, hands and appliqués in red gold, black alligator leather strap with platinum folding clasp
Glass: sapphire, convex, antireflective coating on both sides
Back: see-through sapphire-glass back
Water-resistant: 3 bar
Diameter: 42.3 mm
Case height: 14 mm

Explore More Articles
IWC Ingenieur Automatic Edition "AMG GT"
IWC Takes to the Grid With Watch Innovation at Goodwood Members’ Meeting

Against the exclusive backdrop of the renowned Goodwood Members’ Meeting, IWC Schaffhausen unveiled its new Ingenieur Automatic Edition “AMG GT”. Read Article

IWC Marc Forster, Georges Kern
Swiss Filmmakers in the Spotlight

Swiss film promotion receives fresh boost: film director Marc Forster, Georges Kern, CEO of IWC Schaffhausen, Zurich Film Festival co-directors Nadja Schildknecht and Karl Spoerri, and Ringier CEO Marc Walder have joined forces to found the joint “Verein zur Filmförderung in der Schweiz” (Association for Film Promotion in Switzerland), with the aim of increasing the significance of national film projects. Read Article

IWC Schaffhausen Celebrates the 75th Anniversary of the Portugieser Family

IWC Schaffhausen and around 800 prominent guests gathered to celebrate the 75th anniversary of the legendary Portugieser watch family at the Salon International de la Haute Horlogerie (SIHH) in Geneva. Read Article

IWC Portugieser Hand-Wound Eight Days "75th Anniversary"
An Anniversary Watch

To mark the occasion of the 75th anniversary of the Portugieser watch family, IWC has decided to pay fitting tribute to a little known yet wonderfully attractive version of the original Portugieser with the new Portugieser Hand-Wound Eight Days Edition “75th Anniversary”. Read Article