IWC Supports Racing Legacy

IWC SCHAFFHAUSEN CONFIRMED AS SUPPORTER OF THE DRIVERS LOUNGE AT CARFEST SOUTH

Date — 1 August, 2013

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London, June 2013 – IWC Schaffhausen is delighted to be supporting the Drivers Lounge at CarFest South 2013, and will be the only watch brand supporting the event, taking place from 23 to 25 August 2013 at Laverstoke Park Farm in Hampshire, home of former Formula One™ world champion Jody Scheckter.

IWC’s commitment to motor racing has been apparent throughout 2013, starting with its new role as Official Engineering Partner of the MERCEDES AMG PETRONAS Formula One™ Team. The completely remodelled Ingenieur watch collection focuses entirely on this partnership and is inspired by motorsport. The decision to support the Drivers Lounge during CarFest South is another logical consequence in a year at full speed for IWC Schaffhausen.

Drivers in the notorious CarFest Hill Climb will enjoy access to the lounge, along with their all-important support crew. All of the selected cars, drivers and crew for each entry are provided with an exclusive purpose-built Drivers Lounge, which is designed to host the drivers’ briefings on each day of the event, as well as provide a comfortable environment and space for each driver and crew to use.

CarFest was conceived by Radio 2 DJ and presenter Chris Evans and is an event that combines classic cars, live music and food, while also raising money for BBC Children in Need. The event will have some of the best cars in the world, both classic and new, on display and racing in the sprint courses, including the exciting Hill Climb.

IWC PRESENTS A MOTORING LEGEND

IWC Schaffhausen are delighted to announce the rare appearance of a legendary Mercedes-Benz Silver Arrow W 196 R motorcar from 1954/55, at CarFest South 2013.

The Mercedes-Benz Silver Arrow W 196 R has long been seen by motoring enthusiasts as a highlight from the glamorous age of motor racing in the 1950’s. The car was designed for the 1954 season and met all demands of the new Grand Prix formula decreed by the sport’s governing body, the CSI. Its legendary record of nine victories and fastest laps, as well as eight pole positions across twelve Grand Prix races, coupled with the World Champion’s titles in 1954 and 1955 for Juan Manuel Fangio, allowed the Mercedes-Benz Silver Arrow W 196 R to dominate international motor-sport for this era.

Further Information

IWC UK
Sophie Hue-Williams
UK PR Manager
Mobile +44 (0)7760 505 758
E-mail sophie.hue-williams@richemont.com

IWC Schaffhausen
Nicole Bänninger
Department Manager Public Relations
Tel. +41 (0)52 635 69 29
E-mail nicole.baenninger@iwc.com

IWC has even dedicated the new Ingenieur Chronograph Silberpfeil (Ref. 3785) to this magnificent car, drawing inspiration from its extraordinary design, heritage and mechanics. This merging of disciplines reinforces the similarities between watchmaking and motor racing and ultimately comes down to a passion for engineering shared by both parties. To this day, watchmaking and motor racing are united by an obsession for precision technology and the quest for higher efficiency and performance.

The Mercedes-Benz Silver Arrow W 196 R demonstrated cutting-edge technology in terms of its era and drove its competitors to despair in the following two years. Its original streamlined body was both expedient and visually appealing. What’s more, meticulous preparations for each individual race harked back to the glorious 1930s, while at the same time anticipating the modern Formula One approach. But there was something else as well: so as to have the best cars in the world, raced by the best drivers, racing manager Alfred Neubauer hired the – initially reluctant – superstar Juan Manuel Fangio, plus the up-and-coming Stirling Moss in 1955 – a virtually invincible pairing.

The Mercedes-Benz Silver Arrow W 196 R, on show at CarFest South in the IWC Lounge, will be the Monoposto open-wheel version, Chassis-Number 008/54, which participated in the 1954 Spanish Grand Prix, 1955 Buenos Aires Grand Prix and won the 1955 Belgium Grand Prix with Juan Manual Fangio behind the wheel. Motoring-enthusiasts will be given the opportunity to see a true motoring legend in all its glory.

Ingenieur Chronograph Silberpfeil

It’s only fitting that the IWC watch which will feature at CarFest is the Ingenieur Chronograph Silberpfeil (Ref. 3785), IWC’s heritage-focused watch, inspired by a Mercedes Silver Arrow motor racing car from the 1930s, a period known as the glamorous age of the sport.

Simon Chambers, Brand Director IWC UK, says of the activity: “We are delighted that IWC is supporting an event which we feel reflects many of our core values. IWC Schaffhausen has a long history of supporting worthwhile causes, of which BBC Children in Need is indeed a very important one. The emphasis we’ve placed this year on motorsport is yet another reason as to why supporting CarFest made absolute sense to the brand.”

Ingenieur Chronograph Silberpfeil
Ingenieur Chronograph Silberpfeil

—Reference IW378511

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